Whiting Brothers was a chain of gasoline stations established in 1926[1] and based in St. Johns and Holbrook, Arizona. At its peak, it operated more than a hundred filling stations (including at least forty on the former U.S. Route 66), fifteen motels[2] and various truck stops[3] under a slogan of "quality gas for less".[4]
Whiting Brothers
Whiting Brothers logo on abandoned New Mexico station
The business began to decline in the 1970s due to fuel shortages and a drop in traffic at its locations on the US Highway system as these roads were bypassed by Interstate highways. Stations in still-viable locations were sold off individually by the 1980s while many locations on roads long bypassed were simply abandoned.
Some of the vacant stations with the original Whiting Brothers branding still remain, visible but abandoned, on long-bypassed stretches of US Route 66.[5]
Historyedit
The distinctive red-on-yellow Whiting Brothers signage and billboards date to 1926, the year U.S. Route 66 was designated across the southwestern United States. The father of the four Whiting brothers was a lumberyard owner,[6] leaving the family well placed to construct small, simple stations at little cost with one or two pumps and a six-foot-tall roadside billboard at various points on the then-new highway.
The first Whiting station was on the National Old Trails Highway in St. Johns, Arizona. As the section of the Old Trails highway serving St Johns was bypassed by Route 66, the brothers placed their first Route 66 filling station in Holbrook.[7] With an ample supply of lumber, construction continued unabated through the Great Depression, serving the Grapes of Wrath-like exodus of 1930s settlers headed westward from Dust Bowl conditions in Oklahoma and Texas. The stations, which did not sell on credit but priced their fuel a few cents cheaper than the major chains, issued a discount card which reduced the price of a gallon by another penny or two. The chain offered stamps (similar to S&H green stamps) to be pasted in a booklet, redeemable for discounts or items at their stations. A fillup in the summer also got one some free ice.[8]
The operator of each individual station was provided with lodging and paid a commission on sales. The Whiting family reinvested profit from the stations, which continued even through the hardest economic times, to build additional fuel stations and motels.[9] The buildings were typically located on inexpensive land on the US Highway system at the edge of towns.
The Whiting family boasted of "Serving the West since 1917", pursuing diverse business interests including lumber, steel, gasoline, cattle and real estate. The family entered the Northern Arizona logging business during World War II.[10] Whiting Brothers executives travelled the roads, keeping a first-hand view of the service provided by their travel company.[11] The chain expanded westward to Mojave, California, Lenwood, California and Barstow, California and eastward to Shamrock, Texas.
Sal Lucero's repair garage (Sal & Inez's Service Station) in Moriarty, New Mexico, purchased in 1985, is the last active station to still display original Whiting Brothers signage.[12][13] A restoration of two signs at the often-photographed Route 66 station,[14] using a matching grant from the National Park Service Route 66 Corridor Preservation Program,[15] was completed and the first sign re-lit in December 2014.[16]
Referencesedit
^"Whiting Brothers Service Stations and Motels on Route 66". Legends of America. p. 19. Retrieved 2012-08-29.
^Sonderman, Joe (2010-10-06). Route 66 in Arizona. p. 19. ISBN9780738579429.
^Jerry McClanahan (Fall 1998). "Gas For Less (Whiting Bros)". Route 66 Magazine. {{cite magazine}}: Cite magazine requires |magazine= (help)
^Quinta Scott; Susan Croce Kelly (1990-09-15). Route 66: The Highway and Its People. University of Oklahoma Press. p. 55. ISBN9780806122915.
^"E. Jay Whiting (obituary)". Payson (AZ) Roundup. October 23, 2000.
^Grossman, Louis H; Jennings, Marianne (2002). Building a Business Through Good Times and Bad: Lessons from 15 Companies, Each with a Century of Dividends. Greenwood Publishing Group. p. 232. ISBN9781567205190.
^Sonderman, Joe (2010-02-03). Route 66 in New Mexico. p. 47. ISBN9780738580296.
^Tim Menicutch (July 10, 2003). "Route 66 Gas Station Offers Full Service The Old-Fashioned Way". Albuquerque Journal.
^Rory McClannahan. "Funding for signs short of target". Mountain Valley Telegraph. Retrieved 2013-04-05.
^"Cost-share grants announced from Route 66 Corridor Preservation Program". Route 66 News.
Wikimedia Commons has media related to Whiting Brothers.
Kofa Productions (July 16, 2008). "Route 66: Views From the Road...Whiting Bros" (video, 00:01:23). YouTube. depicts the last Whiting station.
January 01, 1970
whiting, brothers, chain, gasoline, stations, established, 1926, based, johns, holbrook, arizona, peak, operated, more, than, hundred, filling, stations, including, least, forty, former, route, fifteen, motels, various, truck, stops, under, slogan, quality, le. Whiting Brothers was a chain of gasoline stations established in 1926 1 and based in St Johns and Holbrook Arizona At its peak it operated more than a hundred filling stations including at least forty on the former U S Route 66 fifteen motels 2 and various truck stops 3 under a slogan of quality gas for less 4 Whiting BrothersWhiting Brothers logo on abandoned New Mexico stationCompany typePrivateIndustryfilling stations motels truck stops and roadside cafesFounded1926 98 years ago 1926 FounderArthur Earnest Eddie and Ralph WhitingDefunctmid 1980sFatestations sold individually or abandonedHeadquartersSt Johns Arizona United StatesNumber of locationsover 100Area servedSouthwestern US in Arizona New Mexico Utah Southern California Mojave Desert southern Nevada southwestern Colorado and the Texas panhandle The business began to decline in the 1970s due to fuel shortages and a drop in traffic at its locations on the US Highway system as these roads were bypassed by Interstate highways Stations in still viable locations were sold off individually by the 1980s while many locations on roads long bypassed were simply abandoned Some of the vacant stations with the original Whiting Brothers branding still remain visible but abandoned on long bypassed stretches of US Route 66 5 History editThe distinctive red on yellow Whiting Brothers signage and billboards date to 1926 the year U S Route 66 was designated across the southwestern United States The father of the four Whiting brothers was a lumberyard owner 6 leaving the family well placed to construct small simple stations at little cost with one or two pumps and a six foot tall roadside billboard at various points on the then new highway The first Whiting station was on the National Old Trails Highway in St Johns Arizona As the section of the Old Trails highway serving St Johns was bypassed by Route 66 the brothers placed their first Route 66 filling station in Holbrook 7 With an ample supply of lumber construction continued unabated through the Great Depression serving the Grapes of Wrath like exodus of 1930s settlers headed westward from Dust Bowl conditions in Oklahoma and Texas The stations which did not sell on credit but priced their fuel a few cents cheaper than the major chains issued a discount card which reduced the price of a gallon by another penny or two The chain offered stamps similar to S amp H green stamps to be pasted in a booklet redeemable for discounts or items at their stations A fillup in the summer also got one some free ice 8 The operator of each individual station was provided with lodging and paid a commission on sales The Whiting family reinvested profit from the stations which continued even through the hardest economic times to build additional fuel stations and motels 9 The buildings were typically located on inexpensive land on the US Highway system at the edge of towns The Whiting family boasted of Serving the West since 1917 pursuing diverse business interests including lumber steel gasoline cattle and real estate The family entered the Northern Arizona logging business during World War II 10 Whiting Brothers executives travelled the roads keeping a first hand view of the service provided by their travel company 11 The chain expanded westward to Mojave California Lenwood California and Barstow California and eastward to Shamrock Texas Sal Lucero s repair garage Sal amp Inez s Service Station in Moriarty New Mexico purchased in 1985 is the last active station to still display original Whiting Brothers signage 12 13 A restoration of two signs at the often photographed Route 66 station 14 using a matching grant from the National Park Service Route 66 Corridor Preservation Program 15 was completed and the first sign re lit in December 2014 16 References edit Whiting Brothers Service Stations and Motels on Route 66 Legends of America p 19 Retrieved 2012 08 29 Sonderman Joe 2010 10 06 Route 66 in Arizona p 19 ISBN 9780738579429 Whiting Brothers Gasoline Stations Retrieved 2012 08 29 Udall Cameron 2008 07 23 St Johns p 112 ISBN 9780738556284 Kaszynski William 2003 05 01 Route 66 Images of America s Main Street p 110 ISBN 9780786415533 Scott Quinta 2001 12 01 Along Route 66 p 8 ISBN 9780806133836 Scott Quinta 2001 12 01 Along Route 66 p 159 ISBN 9780806133836 Jerry McClanahan Fall 1998 Gas For Less Whiting Bros Route 66 Magazine a href Template Cite magazine html title Template Cite magazine cite magazine a Cite magazine requires magazine help Quinta Scott Susan Croce Kelly 1990 09 15 Route 66 The Highway and Its People University of Oklahoma Press p 55 ISBN 9780806122915 E Jay Whiting obituary Payson AZ Roundup October 23 2000 Grossman Louis H Jennings Marianne 2002 Building a Business Through Good Times and Bad Lessons from 15 Companies Each with a Century of Dividends Greenwood Publishing Group p 232 ISBN 9781567205190 Sonderman Joe 2010 02 03 Route 66 in New Mexico p 47 ISBN 9780738580296 Tim Menicutch July 10 2003 Route 66 Gas Station Offers Full Service The Old Fashioned Way Albuquerque Journal Rory McClannahan Funding for signs short of target Mountain Valley Telegraph Retrieved 2013 04 05 Cost share grants announced from Route 66 Corridor Preservation Program Route 66 News One Whiting Bros sign relighted Route 66 News External links edit nbsp Wikimedia Commons has media related to Whiting Brothers Kofa Productions July 16 2008 Route 66 Views From the Road Whiting Bros video 00 01 23 YouTube depicts the last Whiting station Retrieved from https en wikipedia org w index php title Whiting Brothers amp oldid 1187592208, wikipedia, wiki, book, books, library,
