War and Peace in the Global Village is a 1968 book by Marshall McLuhan and Quentin Fiore. It contains a collage of images and text that illustrates the effects of electronic media and new technology on man. Marshall McLuhan used James Joyce's Finnegans Wake as a major inspiration for this study of war throughout history as an indicator as to how war may be conducted in the future. (1st Ed.: Bantam, NY; reissued by Gingko Press, 2001 ISBN1-58423-074-6),
Joyce's Wake is claimed to be a gigantic cryptogram which reveals a cyclic pattern for the whole history of man through its Ten Thunders. Each "thunder" below is a 100-character portmanteau of other words to create a statement he likens to an effect that each technology has on the society into which it is introduced. In order to glean the most understanding out of each, the reader must break the portmanteau into separate words (and many of these are themselves portmanteaus of words taken from multiple languages other than English) and speak them aloud for the spoken effect of each word. There is much dispute over what each portmanteau truly denotes.
McLuhan claims that the ten thunders in Wake represent different stages in the history of man:[1]
Thunder 1: Paleolithic to Neolithic. Speech. Split of East/West. From herding to harnessing animals.
Thunder 2: Clothing as weaponry. Enclosure of private parts. First social aggression.
Thunder 3: Specialism. Centralism via wheel, transport, cities: civil life.
Thunder 4: Markets and truck gardens. Patterns of nature submitted to greed and power.
Thunder 5: Printing. Distortion and translation of human patterns and postures and pastors.
Thunder 6: Industrial Revolution. Extreme development of print process and individualism.
Thunder 7: Tribal man again. All choractors end up separate, private man. Return of choric.
Thunder 8: Movies. Pop art, pop Kulch via tribal radio. Wedding of sight and sound.
Thunder 9: Car and Plane. Both centralizing and decentralizing at once create cities in crisis. Speed and death.
Thunder 10: Television. Back to tribal involvement in tribal mood-mud. The last thunder is a turbulent, muddy wake, and murk of non-visual, tactile man.
peace, global, village, this, article, written, like, personal, reflection, personal, essay, argumentative, essay, that, states, wikipedia, editor, personal, feelings, presents, original, argument, about, topic, please, help, improve, rewriting, encyclopedic, . This article is written like a personal reflection personal essay or argumentative essay that states a Wikipedia editor s personal feelings or presents an original argument about a topic Please help improve it by rewriting it in an encyclopedic style November 2009 Learn how and when to remove this template message War and Peace in the Global Village is a 1968 book by Marshall McLuhan and Quentin Fiore It contains a collage of images and text that illustrates the effects of electronic media and new technology on man Marshall McLuhan used James Joyce s Finnegans Wake as a major inspiration for this study of war throughout history as an indicator as to how war may be conducted in the future 1st Ed Bantam NY reissued by Gingko Press 2001 ISBN 1 58423 074 6 War and Peace in the Global VillageAuthorsMarshall McLuhan Quentin FioreCountryUnited StatesLanguageEnglishPublication date1968Media typePrintJoyce s Wake is claimed to be a gigantic cryptogram which reveals a cyclic pattern for the whole history of man through its Ten Thunders Each thunder below is a 100 character portmanteau of other words to create a statement he likens to an effect that each technology has on the society into which it is introduced In order to glean the most understanding out of each the reader must break the portmanteau into separate words and many of these are themselves portmanteaus of words taken from multiple languages other than English and speak them aloud for the spoken effect of each word There is much dispute over what each portmanteau truly denotes McLuhan claims that the ten thunders in Wake represent different stages in the history of man 1 Thunder 1 Paleolithic to Neolithic Speech Split of East West From herding to harnessing animals Thunder 2 Clothing as weaponry Enclosure of private parts First social aggression Thunder 3 Specialism Centralism via wheel transport cities civil life Thunder 4 Markets and truck gardens Patterns of nature submitted to greed and power Thunder 5 Printing Distortion and translation of human patterns and postures and pastors Thunder 6 Industrial Revolution Extreme development of print process and individualism Thunder 7 Tribal man again All choractors end up separate private man Return of choric Thunder 8 Movies Pop art pop Kulch via tribal radio Wedding of sight and sound Thunder 9 Car and Plane Both centralizing and decentralizing at once create cities in crisis Speed and death Thunder 10 Television Back to tribal involvement in tribal mood mud The last thunder is a turbulent muddy wake and murk of non visual tactile man Notes edit War and Peace in the Global Village p 46 Retrieved from https en wikipedia org w index php title War and Peace in the Global Village amp oldid 1184704657, wikipedia, wiki, book, books, library,
