Wacoal (Japanese: ワコール) is a manufacturer of women's lingerie and underwear, founded in 1949 in Japan by Koichi Tsukamoto. The company has divisions in North America and Europe, and manufactures the brands Wacoal, b.tempt'd, Elomi, Eveden, Fantasie, Freya, Lively, and Goddess.
In 1964, Wacoal established the Human Science Research Center to conduct scientific research on women's beauty, health, and bodies for product development.[2]
In 1985, Wacoal launched in America.[3] To encourage potential customers to purchase the new brand despite the higher prices than its competitors, Wacoal's fit experts partnered with sales associates in department stores across the country to educate consumers about the fit and quality of Wacoal products. Wacoal was named the best-selling bra in American department stores in 2005.[by whom?][4][third-party source needed] In 2009, Wacoal launched b.tempt'd, an intimate apparel brand aimed toward younger consumers.[5]
In 2012, Wacoal acquired the Eveden Group, a UK-based lingerie manufacturer founded in 1920, bringing the full-figure brands Freya, Elomi, Fantasie, and Goddess under its corporate umbrella.[6]
Brand portfolioedit
Wacoal, flagship brand, launched in 1949 in Japan and 1985 in the United States
b.tempt'd, junior brand (sizes 30AA–38E), launched in 2009 worldwide
Elomi, launched 2008 in the UK by Eveden Group, full-figure bras and swimwear (34 bands and up, D through K cup)
Eveden, launched 1920 in the UK
Fantasie, full-figure bras and swimwear, formerly produced by Eveden Group
Freya, launched 1998 in the UK by Eveden Group, large-bust bras and swimwear up to K cup and sports bras and swimwear up to H cup
Goddess, launched in the US and acquired in 2002 by Eveden Group, full-figure bras and swimwear
Product manufacturingedit
Wacoal products are manufactured almost entirely by hand. Much of the production occurs at Wacoal Vietnam, a manufacturing location established in 1997.[7]
Philanthropic effortsedit
Wacoal launched a bra in 1999 known as the Awareness Bra, which features a pink ribbon on each band to remind women to be conscious of their breast health.[8] In 2001, the Fit for the Cure campaign was launched to raise funds for breast cancer awareness and research. Wacoal donates to Susan G. Komen for every woman who participates in a complimentary fitting during Fit for the Cure.[9][10]
Referencesedit
^"Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2 August 2016.
^"Human Science Research Center's Activities | WACOAL HOLDINGS CORP". Wacoal Holdings (in Japanese). Retrieved 1 August 2016.
^"The vision of becoming a worldwide company | WACOAL HOLDINGS CORP". Wacoal Holdings (in Japanese). Retrieved 1 August 2016.
^"About Us". btemptd.co.uk. Retrieved 1 August 2016.
^""Our Story - Wacoal Eveden"". wacoal-europe.com. Retrieved 17 August 2016.
^. Wacoal Holdings (in Japanese). Archived from the original on 15 August 2016. Retrieved 1 August 2016.
^"Wacoal at HerRoom". HerRoom.com. Retrieved 1 August 2016.
^"Wacoal - A Champion Partner for Susan G. Komen®". Komen.org. Retrieved 1 August 2016.
^"HerRoom.com and Wacoal Show Support for Breast Cancer Awareness". Marketwired.com. Retrieved 1 August 2016.
External linksedit
Official website
Wacoal America
Wacoal Europe (Eveden, Fantasie, Freya, Goddess)
Wacoal India
March 13, 2024
wacoal, this, article, relies, excessively, references, primary, sources, please, improve, this, article, adding, secondary, tertiary, sources, find, sources, news, newspapers, books, scholar, jstor, november, 2016, learn, when, remove, this, template, message. This article relies excessively on references to primary sources Please improve this article by adding secondary or tertiary sources Find sources Wacoal news newspapers books scholar JSTOR November 2016 Learn how and when to remove this template message Wacoal Japanese ワコール is a manufacturer of women s lingerie and underwear founded in 1949 in Japan by Koichi Tsukamoto The company has divisions in North America and Europe and manufactures the brands Wacoal b tempt d Elomi Eveden Fantasie Freya Lively and Goddess Wacoal HoldingsNative name株式会社ワコールホールディングスCompany typePublicTraded asTYO 3591Founded1 November 1949 74 years ago 1949 11 01 HeadquartersKyoto JapanBrandsUnited States 1 www wbr wacoallingerie wbr com wbr uk wbr en wbr www wbr freyalingerie wbr com wbr uk wbr en wbr www wbr elomilingerie wbr com wbr uk wbr en wbr www wbr fantasie wbr com wbr uk wbr en wbr Websitewww wbr wacoalholdings wbr jp wbr en wbr Contents 1 Company history 2 Brand portfolio 3 Product manufacturing 4 Philanthropic efforts 5 References 6 External linksCompany history editIn 1964 Wacoal established the Human Science Research Center to conduct scientific research on women s beauty health and bodies for product development 2 In 1985 Wacoal launched in America 3 To encourage potential customers to purchase the new brand despite the higher prices than its competitors Wacoal s fit experts partnered with sales associates in department stores across the country to educate consumers about the fit and quality of Wacoal products Wacoal was named the best selling bra in American department stores in 2005 by whom 4 third party source needed In 2009 Wacoal launched b tempt d an intimate apparel brand aimed toward younger consumers 5 In 2012 Wacoal acquired the Eveden Group a UK based lingerie manufacturer founded in 1920 bringing the full figure brands Freya Elomi Fantasie and Goddess under its corporate umbrella 6 Brand portfolio editWacoal flagship brand launched in 1949 in Japan and 1985 in the United States b tempt d junior brand sizes 30AA 38E launched in 2009 worldwide Elomi launched 2008 in the UK by Eveden Group full figure bras and swimwear 34 bands and up D through K cup Eveden launched 1920 in the UK Fantasie full figure bras and swimwear formerly produced by Eveden Group Freya launched 1998 in the UK by Eveden Group large bust bras and swimwear up to K cup and sports bras and swimwear up to H cup Goddess launched in the US and acquired in 2002 by Eveden Group full figure bras and swimwearProduct manufacturing editWacoal products are manufactured almost entirely by hand Much of the production occurs at Wacoal Vietnam a manufacturing location established in 1997 7 Philanthropic efforts editWacoal launched a bra in 1999 known as the Awareness Bra which features a pink ribbon on each band to remind women to be conscious of their breast health 8 In 2001 the Fit for the Cure campaign was launched to raise funds for breast cancer awareness and research Wacoal donates to Susan G Komen for every woman who participates in a complimentary fitting during Fit for the Cure 9 10 References edit Trademark Status amp Document Retrieval tsdr uspto gov Retrieved 2 August 2016 Human Science Research Center s Activities WACOAL HOLDINGS CORP Wacoal Holdings in Japanese Retrieved 1 August 2016 The vision of becoming a worldwide company WACOAL HOLDINGS CORP Wacoal Holdings in Japanese Retrieved 1 August 2016 b tempt d btemptd Retrieved 1 August 2016 permanent dead link About Us btemptd co uk Retrieved 1 August 2016 Our Story Wacoal Eveden wacoal europe com Retrieved 17 August 2016 Technique and spirit shared beyond borders Wacoal Holdings in Japanese Archived from the original on 15 August 2016 Retrieved 1 August 2016 Wacoal at HerRoom HerRoom com Retrieved 1 August 2016 Wacoal A Champion Partner for Susan G Komen Komen org Retrieved 1 August 2016 HerRoom com and Wacoal Show Support for Breast Cancer Awareness Marketwired com Retrieved 1 August 2016 External links editOfficial website Wacoal America Wacoal Europe Eveden Fantasie Freya Goddess Wacoal India Retrieved from https en wikipedia org w index php title Wacoal amp oldid 1194686094, wikipedia, wiki, book, books, library,
