On July 11, 1948, the station signed on as WDBJ-FM.[6] It was owned by the Times World Corporation, publisher of The Roanoke Times-World, which in 1955 started Channel 7 WDBJ-TV. At first, WDBJ-FM simulcast its AM counterpart, AM 960 WDBJ (now WFIR).
In the early 1960s, WDBJ-FM was separately programmed with an automatedbeautiful music format, which lasted till the mid-1990s. The station concentrated on instrumental versions of popular songs, as well as Broadway and Hollywood showtunes.
WPVRedit
Logo used for WPVR from November 1, 1969 to the mid-1990s.
In 1969, Jim Gibbons Radio, Inc. bought the station. While the format remained beautiful music, on November 1, the call sign was changed to WPVR.[7] In the 1980s, the station began playing several vocal songs each hour, moving to an easy listening sound.
In the 1990s, many easy listening stations began decreasing the orchestrated instrumentals, and by 1992, WPVR had evolved into soft adult contemporary, branded as "Lite 95."[8] In 1995, WPVR became "Arrow 94.9" with a classic rock format.[9]
94.9 Star Country WSLC-FMedit
In 2000, Mel Wheeler, Inc. bought the station, along with 99.1 WSLQ-FM and 960 WFIR.[10] At noon on May 25, the call sign was switched to WSLC-FM. The format flipped to country music, branded as "The New 94.9 Star Country". The sister station of WSLC-FM, AM 610 WSLC, had played country music for over 50 years, so both the AM and FM carried the same call letters and country music imaging for two years. On March 13, 2002, AM 610 ended its run as a country station, becoming urban adult contemporary WVBE, "The Vibe."[11] In 2016 it flipped to sports radio as WPLY.
After April 1, 2004, WSLC-FM stopped calling itself "The New 94.9 Star Country," and began using the branding "94.9 Star Country; Your Big Giveaway Station".
The station's logo appeared during a segment in Borat where he mocked the US National Anthem in a county fair in Salem, VA.[12]
wslc, commercial, radio, station, licensed, roanoke, virginia, serving, roanoke, valley, river, valley, owned, operated, wheeler, airs, country, music, radio, format, using, moniker, star, country, studios, offices, electric, road, roanoke, transmitter, honeys. WSLC FM 94 9 MHz is a commercial radio station licensed to Roanoke Virginia and serving the Roanoke Valley and New River Valley WSLC FM is owned and operated by Mel Wheeler Inc 2 It airs a country music radio format using the moniker 94 9 Star Country WSLC FM s studios and offices are on Electric Road in Roanoke 3 The transmitter is off Honeysuckle Road in Bent Mountain 4 WSLC FMRoanoke VirginiaBroadcast areaRoanoke VirginiaLynchburg VirginiaNew River ValleyFrequency94 9 MHzBranding94 9 Star CountryProgrammingFormatCountryOwnershipOwnerMel Wheeler Inc Sister stationsWFIR WSLQ WPLI WPLY WVBB WVBE FM WXLK WZZUHistoryFirst air dateJuly 11 1948 75 years ago 1948 07 11 Former call signsWDBJ FM 1948 1969 WPVR 1969 2000 Call sign meaningSuper Lovin CountryTechnical information 1 Licensing authorityFCCFacility ID30156ClassCERP100 000 watts with beam tilt HAAT598 meters 1962 ft Transmitter coordinates37 11 50 0 N 80 9 11 0 W 37 197222 N 80 153056 W 37 197222 80 153056LinksPublic license informationPublic fileLMSWebcastListen LiveWebsite949starcountry comThe station is powered at 100 000 watts effective radiated power ERP on a tower 1962 feet in height above average terrain HAAT The Class C signal can be heard over much of Southwest Virginia and into North Carolina and West Virginia 5 On occasion WSLC FM can be picked up more than 200 miles away Contents 1 History 1 1 WDBJ FM 1 2 WPVR 1 3 94 9 Star Country WSLC FM 2 References 3 External linksHistory editWDBJ FM edit On July 11 1948 the station signed on as WDBJ FM 6 It was owned by the Times World Corporation publisher of The Roanoke Times World which in 1955 started Channel 7 WDBJ TV At first WDBJ FM simulcast its AM counterpart AM 960 WDBJ now WFIR In the early 1960s WDBJ FM was separately programmed with an automated beautiful music format which lasted till the mid 1990s The station concentrated on instrumental versions of popular songs as well as Broadway and Hollywood showtunes WPVR edit nbsp Logo used for WPVR from November 1 1969 to the mid 1990s In 1969 Jim Gibbons Radio Inc bought the station While the format remained beautiful music on November 1 the call sign was changed to WPVR 7 In the 1980s the station began playing several vocal songs each hour moving to an easy listening sound In the 1990s many easy listening stations began decreasing the orchestrated instrumentals and by 1992 WPVR had evolved into soft adult contemporary branded as Lite 95 8 In 1995 WPVR became Arrow 94 9 with a classic rock format 9 94 9 Star Country WSLC FM edit In 2000 Mel Wheeler Inc bought the station along with 99 1 WSLQ FM and 960 WFIR 10 At noon on May 25 the call sign was switched to WSLC FM The format flipped to country music branded as The New 94 9 Star Country The sister station of WSLC FM AM 610 WSLC had played country music for over 50 years so both the AM and FM carried the same call letters and country music imaging for two years On March 13 2002 AM 610 ended its run as a country station becoming urban adult contemporary WVBE The Vibe 11 In 2016 it flipped to sports radio as WPLY After April 1 2004 WSLC FM stopped calling itself The New 94 9 Star Country and began using the branding 94 9 Star Country Your Big Giveaway Station The station s logo appeared during a segment in Borat where he mocked the US National Anthem in a county fair in Salem VA 12 References edit Facility Technical Data for WSLC FM Licensing and Management System Federal Communications Commission WSLC Facility Record Federal Communications Commission audio division 949StarCountry com contest rules Radio Locator com WSLC FM Radio Locator com WSLC FM Broadcasting Yearbook 1950 page 310 A Place to Relax Archived from the original on August 28 2008 Amfmdx net is for sale Broadcasting Yearbook 1998 page D 463 Call Sign History FCC Media Bureau CDBS Public Access Database WSLC AM 610 Archived from the original on 2011 07 15 Retrieved 2023 09 17 youtube com watch v ePQ9 re7f1AExternal links edit94 9 Star Country WSLC in the FCC FM station database WSLC in Nielsen Audio s FM station database Retrieved from https en wikipedia org w index php title WSLC FM amp oldid 1183099890, wikipedia, wiki, book, books, library,
