The station signed on the air on August 18, 1946; 77 years ago (1946-08-18).[1][5] The original call sign was WKNB for Kensington-New Britain.[1] It was owned by the New Britain Broadcasting Company.[6] The station was a daytimer, required to go off the air at night. Its studios were at 213 Main Street.
In 1953, a UHF television station was added, WKNB-TV Channel 30. NBC bought the AM and TV stations in 1956.[7] NBC's main purpose was to obtain the TV outlet, which it renamed WNBC-TV (now WVIT). Attempts were soon made to divest WKNB 840, supposedly because NBC was embarrassed to own a 1,000 watt daytimer in the same market as 50,000-watt powerhouse WTIC 1080 AM, one of NBC Radio's first network affiliates. However, the AM station was not sold until 1960, when both WKNB and WNBC-TV were transferred to Plains Television. Plains sold the radio station to the Beacon Broadcasting Company, controlled by Louis Sodokoff, the following year.[1][8][9]
Beautiful musicedit
In 1962, the station took its present WRYM call sign to reflect its conversion to a beautiful music format, the first in Connecticut.[1] The RYM stood for "rhyme." WRYM played sweeps of lush instrumental music, along with Hollywood and Broadway show tunes. But over time, several Hartford-area FM stations adopted the easy listening format, playing it in FM stereo, while WRYM was limited to AM mono.
By 1970, WRYM had flipped to a Middle of the Road (MOR) format, mixing adult popular music with local news and sports.[10] WRYM also gradually increased its ethnic programming, including Italian, Spanish and other languages.[10][11] By 1975, WRYM featured a full-time ethnic and religious format.[12] Ownership was transferred to Hartford City Broadcasting in 1984 after the death of Louis Sodokoff.[1]
Changes in ownershipedit
WRYM added nighttime service in 1998 upon the construction of a second tower.[1] Six years later, the station was sold to Eight Forty Broadcasting.[1][13] Eight Forty Broadcasting sold WRYM to Trignition Media, LLC effective June 29, 2017. The other languages were eliminated and WRYM concentrated on serving Connecticut's growing Hispanic community.
In February 2018, WRYM began simulcasting its programming on WWCO1240 AM in Waterbury, which Trignition acquired from Connoisseur Media.[14] Both stations also added translators for listeners who prefer FM radio.
wrym, viva, radio, commercial, radio, station, licensed, britain, connecticut, serving, hartford, metropolitan, area, station, owned, licensee, trignition, media, simulcasts, spanish, language, contemporary, radio, format, including, tropical, music, reggaeton. WRYM 840 AM Viva Radio is a commercial radio station licensed to New Britain Connecticut and serving the Hartford metropolitan area The station is owned by licensee Trignition Media LLC It simulcasts a Spanish language contemporary hit radio format including tropical music and reggaeton with sister stations WWCO 1240 AM in Waterbury and WCUM 1450 AM in Bridgeport WRYM s studios are located in Newington Connecticut in front of its radio towers on Willard Avenue at Robbins Avenue WRYMNew Britain ConnecticutBroadcast areaHartford metropolitan areaFrequency840 kHzBrandingViva RadioProgrammingFormatSpanish Contemporary hit radio tropical reggaetonOwnershipOwnerTrignition Media LLCSister stationsWCUM WWCOHistoryFirst air dateAugust 18 1946 77 years ago 1946 08 18 Former call signsWKNB 1946 1962 Call sign meaning Rhyme branding as a beautiful music station 1 Technical information 2 Licensing authorityFCCFacility ID26314ClassDPower1 000 watts day 125 watts night Transmitter coordinates41 41 10 N 72 43 47 W 41 68611 N 72 72972 W 41 68611 72 72972Translator s 107 3 W297BT New Britain Repeater s 1240 WWCO Waterbury 1450 WCUM Bridgeport LinksPublic license informationPublic fileLMSWebcastListen liveWebsitewww wbr vivazona wbr com By day WRYM is powered at 1 000 watts non directional But because 840 AM is a clear channel frequency reserved for Class A WHAS Louisville Kentucky WRYM must reduce power at night to 250 watts and use a directional antenna to avoid interference 3 Programming is also heard on 99 watt FM translator W297BT at 107 3 MHz in New Britain 4 Contents 1 History 1 1 NBC ownership 1 2 Beautiful music 1 3 Changes in ownership 2 Translators 3 References 4 External linksHistory editNBC ownership edit The station signed on the air on August 18 1946 77 years ago 1946 08 18 1 5 The original call sign was WKNB for Kensington New Britain 1 It was owned by the New Britain Broadcasting Company 6 The station was a daytimer required to go off the air at night Its studios were at 213 Main Street In 1953 a UHF television station was added WKNB TV Channel 30 NBC bought the AM and TV stations in 1956 7 NBC s main purpose was to obtain the TV outlet which it renamed WNBC TV now WVIT Attempts were soon made to divest WKNB 840 supposedly because NBC was embarrassed to own a 1 000 watt daytimer in the same market as 50 000 watt powerhouse WTIC 1080 AM one of NBC Radio s first network affiliates However the AM station was not sold until 1960 when both WKNB and WNBC TV were transferred to Plains Television Plains sold the radio station to the Beacon Broadcasting Company controlled by Louis Sodokoff the following year 1 8 9 Beautiful music edit In 1962 the station took its present WRYM call sign to reflect its conversion to a beautiful music format the first in Connecticut 1 The RYM stood for rhyme WRYM played sweeps of lush instrumental music along with Hollywood and Broadway show tunes But over time several Hartford area FM stations adopted the easy listening format playing it in FM stereo while WRYM was limited to AM mono By 1970 WRYM had flipped to a Middle of the Road MOR format mixing adult popular music with local news and sports 10 WRYM also gradually increased its ethnic programming including Italian Spanish and other languages 10 11 By 1975 WRYM featured a full time ethnic and religious format 12 Ownership was transferred to Hartford City Broadcasting in 1984 after the death of Louis Sodokoff 1 Changes in ownership edit WRYM added nighttime service in 1998 upon the construction of a second tower 1 Six years later the station was sold to Eight Forty Broadcasting 1 13 Eight Forty Broadcasting sold WRYM to Trignition Media LLC effective June 29 2017 The other languages were eliminated and WRYM concentrated on serving Connecticut s growing Hispanic community In February 2018 WRYM began simulcasting its programming on WWCO 1240 AM in Waterbury which Trignition acquired from Connoisseur Media 14 Both stations also added translators for listeners who prefer FM radio Translators editCall sign Frequency City of license FID ERP W HAAT Class FCC info W297BT 107 3 MHz FM New Britain Connecticut 138550 99 168 m 551 ft D LMSReferences edit a b c d e f g h WRYM WKNB Main Page CT Broadcast History Retrieved April 4 2010 Facility Technical Data for WRYM Licensing and Management System Federal Communications Commission Radio Locator com WRYM Radio Locator com W297BT Broadcasting Cablecasting Yearbook 1989 PDF 1989 p B 54 Archived from the original PDF on April 10 2011 Retrieved April 3 2010 Broadcasting Yearbook 1948 PDF 1948 p 92 Retrieved April 3 2010 permanent dead link Hearst acquires WTVW TV Milwaukee NBC buys WKNB TV New Britain Conn Broadcasting Telecasting January 10 1955 pg 7 1 permanent dead link NBC sells WNBC TV to Scheftel group Broadcasting June 29 1959 pp 73 74 2 permanent dead link 3 permanent dead link 4 permanent dead link Changing Hands Broadcasting September 28 1959 pp 98 100 permanent dead link a b Broadcasting Yearbook 1971 PDF 1971 p B 36 Archived from the original PDF on October 8 2010 Retrieved April 4 2010 Broadcasting Yearbook 1963 PDF 1963 p B 81 Retrieved April 4 2010 permanent dead link Broadcasting Yearbook 1976 PDF 1976 p C 33 Archived from the original PDF on October 8 2010 Retrieved April 4 2010 Fybush Scott March 1 2004 WZZD Flips to Conservative Talk NorthEast Radio Watch Retrieved April 4 2010 Venta Lance February 13 2018 Viva Expands In Connecticut RadioInsight Retrieved February 10 2019 External links editOfficial website WRYM in the FCC AM station database WRYM in Nielsen Audio s AM station database W297BT in the FCC FM station database W297BT at FCCdata org Retrieved from https en wikipedia org w index php title WRYM amp oldid 1221255498, wikipedia, wiki, book, books, library,
