Until March 1, 2019, WMPX was simulcast with WMRX-FM 97.7 24/7 except for some local sports play-by-play. Although there are other radio stations licensed to Midland, WMPX is today the only commercial radio station that primarily serves the Midland area (WUGN-FM is a non-commercial religious station and WKQZ-FM is licensed to Midland but has studios in Saginaw).
WMPX began broadcasting in 1948 as WMDN. WMDN was Midland's first radio station, owned by the city's newspaper, the Midland Daily News. That station continued to use that callsign until July 1971.
The station was sold in 1959 to a group of Bay City businessmen.
The station was then sold in 1968 to Patten Broadcasting Co. and changed the call letters in 1971 to WMPX after firm president Myron P. Patten.
WMPX general manager Ronald Maines bought the station from Patten Communications Corp in 1981.
WMPX-AM in Midland, along with WMRX-FM in Beaverton, changed hands again in late 1992 with Steel Broadcasting as the new owners. Steel Broadcasting was headed up by Tom Steel (55 percent) and previous WMPX shareholder Pat Patten (45 percent). Steel, Assistant General Manager at the station at the time of the sale, was originally hired as a sales rep at WMPX in 1977.[1]
WMPX was acquired by Black Diamond Briadcasting in 2020.
On March 1, 2019 WMPX split from its simulcast with WMRX-FM and launched a classic country format, branded as "107.7 The Highway" (simulcast on FM translator W299CK 107.7 FM Midland).[1]
On July 1, 2023 WMPX dropped its classic country format and switched back to a simulcast of WMRX-FM's classic hits format, branded as "Sunny 97.7/107.7".[2]
Previous logoedit
Referencesedit
^107.7 The Highway Debuts in Midland MI Radioinsight - March 1, 2019
^Sunny Doubles Up in Central Michigan Radioinsight - July 7, 2023
wmpx, television, station, operating, channel, meridian, mississippi, that, uses, callsign, previously, used, wmrx, wmdn, wmpx, 1490, radio, station, licensed, midland, michigan, broadcasting, classic, hits, format, simulcasting, wmrx, beaverton, station, imag. For the television station operating on channel 24 in Meridian Mississippi that uses the callsign previously used by WMRX see WMDN WMPX 1490 kHz is an AM radio station licensed to Midland Michigan broadcasting a classic hits format simulcasting WMRX FM 97 7 Beaverton The station is imaged as Sunny 97 7107 7 with 107 7 being the frequency of translator W299CK Midland Until January 2014 the station featured the America s Best Music format distributed by Westwood One WMPXSimulcasting WMRX FM BeavertonMidland MichiganBroadcast areaSaginaw Bay City MidlandFrequency1490 kHzBrandingSunny 97 7 107 7ProgrammingFormatClassic hitsOwnershipOwnerBlack Diamond BroadcastingSister stationsWMRX FMHistoryFirst air date1948 as WMDN Former call signsWMDN 1948 1971 Call sign meaningMyron P Patten former owner Technical informationFacility ID39673ClassCPower980 wattsTranslator s 107 7 W299CK Midland LinksWebcastListen LiveWebsitesunny977fm wbr comUntil March 1 2019 WMPX was simulcast with WMRX FM 97 7 24 7 except for some local sports play by play Although there are other radio stations licensed to Midland WMPX is today the only commercial radio station that primarily serves the Midland area WUGN FM is a non commercial religious station and WKQZ FM is licensed to Midland but has studios in Saginaw Contents 1 History 2 Previous logo 3 References 4 External linksHistory editWMPX began broadcasting in 1948 as WMDN WMDN was Midland s first radio station owned by the city s newspaper the Midland Daily News That station continued to use that callsign until July 1971 The station was sold in 1959 to a group of Bay City businessmen The station was then sold in 1968 to Patten Broadcasting Co and changed the call letters in 1971 to WMPX after firm president Myron P Patten WMPX general manager Ronald Maines bought the station from Patten Communications Corp in 1981 WMPX AM in Midland along with WMRX FM in Beaverton changed hands again in late 1992 with Steel Broadcasting as the new owners Steel Broadcasting was headed up by Tom Steel 55 percent and previous WMPX shareholder Pat Patten 45 percent Steel Assistant General Manager at the station at the time of the sale was originally hired as a sales rep at WMPX in 1977 1 WMPX was acquired by Black Diamond Briadcasting in 2020 On March 1 2019 WMPX split from its simulcast with WMRX FM and launched a classic country format branded as 107 7 The Highway simulcast on FM translator W299CK 107 7 FM Midland 1 On July 1 2023 WMPX dropped its classic country format and switched back to a simulcast of WMRX FM s classic hits format branded as Sunny 97 7 107 7 2 Previous logo edit nbsp References edit 107 7 The Highway Debuts in Midland MI Radioinsight March 1 2019 Sunny Doubles Up in Central Michigan Radioinsight July 7 2023External links editWMPX in the FCC AM station database WMPX in Nielsen Audio s AM station database W299CK in the FCC FM station database W299CK at FCCdata org 43 36 48 N 84 13 17 W 43 61333 N 84 22139 W 43 61333 84 22139 nbsp nbsp This article about a radio station in Michigan is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title WMPX AM amp oldid 1189397038, wikipedia, wiki, book, books, library,
