WKE (abbreviated from WKEntertainment or Wieden+Kennedy+Entertainment) is an independently owned American production company and arts and culture delivery channel, a subsidiary of the advertising agencyWieden+Kennedy. The site contains material from a number of contributors, as well as original materials created by W+K under the creative direction of filmmaker Aaron Rose.
Wieden+Kennedy had created original contents for various brands under the name 'W+K Entertainment' since 2001, with Bill Davenport as CEO.[1] Its productions include Battlegrounds,[2] an MTV2 series showcasing street basketball;[3]Ginga,[4] a documentary about Brazilian soccer players; Road to Paris,[5] documenting Lance Armstrong's path to his third Tour de France victory in 2001; and Say My Name, a worldwide documentary project about women by Nirit Peled.[6][7]
Wieden+Kennedy's exploration into producing its own non-branded content was started after in early 2009 after five prior months of refinements with WK Radio,[8] an internet radio station. WK Radio was created by singer-songwriter Janice Grube, in collaboration with Davenport and under the executive creative direction of Mark Fitzloff and Susan Hoffman.[9] WK Radio broadcast DJs, live music performances and interviews with "low key emerging talents, musicians and designers",[10] where staffers often pitch in as well as outside artists and musicians.
Presentedit
WK Radio stream was put on hiatus on mid-2009, and Wieden+Kennedy hired creative director and filmmaker Aaron Rose to help relaunch the station as entertainment content delivery platform and production house.[11] The studio's first project is a daily recap coverage of Portland Institute for Contemporary ArtTime-Based Art Festival 2009, done in collaboration with Portland Radio Authority and Radio23.[12]
A full site launched in October 2009, with episodic shows such as:
12, a documentary on Wieden+Kennedy's agency-disguised, experimental advertising school.
Referencesedit
^"Wieden + Kennedy Names 2 Partners". ADWEEK. March 17, 2009. Retrieved August 27, 2009. ...Wieden Entertainment president Bill Davenport...
^"LeBron James, MTV2, Comcast, Charter, and Nike Join Forces for 'Nike Battlegrounds: King of the Court'". PRNewsWire. Retrieved August 25, 2009. Nike Battlegrounds is a Nike, Wieden + Kennedy Entertainment and @radical.media production in partnership with MTV2.
^Staff report (June 16, 2004). MTV2, Nike Take to the Streets for 'Battlegrounds.' Zap2It.com
^"Nike Ginga: The Soul Of Brazilian Football". December 14, 2005. Retrieved August 25, 2009. ...Ginga is a dynamic documentary that explores Brazil through the country's favorite sport.
^"Wieden & Kennedy Looks To Branch Into Other Creative Areas". Business 2.0. September 2009. Retrieved August 25, 2009. W&K created a film around Nike endorser Lance Armstrong entitled "Road to Paris"
^"SXSW Film Preview: Say My Name". Austinist. March 12, 2009. Retrieved August 27, 2009.
^"WK Radio Portland". Shots (115): 31. June 2009. The concept took five months to refine and launch, and since going live late in 2008
^"Wieden+Kennedy gets real with online radio". The Oregonian. April 15, 2009. Retrieved August 27, 2009. Last fall, Grube made a [radio] pitch to the agency's senior managers. They said yes before she finished the presentation.
^"WK Radio Facebook Group". Facebook. Retrieved August 25, 2009. WK Radio exists to inspire creativity through provocative conversations, interviews, and artistic expression relating to the arts, culture, music and media.
^Christine Clarke (July 6, 2009). . Boards Magazine. Archived from the original on September 27, 2011. Retrieved August 28, 2009. ...the project is only a small slice of what Rose was brought into Wieden to do. His primary job is to help the agency develop an online media channel, which will debut September 1. The channel will air original content produced by W+K
^. Archived from the original on September 29, 2010. Retrieved June 28, 2010.
wkentertainment, abbreviated, from, wieden, kennedy, entertainment, independently, owned, american, production, company, arts, culture, delivery, channel, subsidiary, advertising, agency, wieden, kennedy, site, contains, material, from, number, contributors, w. WKE abbreviated from WKEntertainment or Wieden Kennedy Entertainment is an independently owned American production company and arts and culture delivery channel a subsidiary of the advertising agency Wieden Kennedy The site contains material from a number of contributors as well as original materials created by W K under the creative direction of filmmaker Aaron Rose WKETypeSubsidiaryIndustryEntertainmentFounded2001 22 years ago 2001 HeadquartersPortland Oregon United StatesKey peopleDan Wieden David Kennedy Founders Bill Davenport CEO Mark Fitzloff Susan Hoffman Aaron Rose Creative director Janice Grube Content Director ProductsFilm amp radioParentWieden Kennedy Contents 1 History 2 Present 3 References 4 External linksHistory editWieden Kennedy had created original contents for various brands under the name W K Entertainment since 2001 with Bill Davenport as CEO 1 Its productions include Battlegrounds 2 an MTV2 series showcasing street basketball 3 Ginga 4 a documentary about Brazilian soccer players Road to Paris 5 documenting Lance Armstrong s path to his third Tour de France victory in 2001 and Say My Name a worldwide documentary project about women by Nirit Peled 6 7 Wieden Kennedy s exploration into producing its own non branded content was started after in early 2009 after five prior months of refinements with WK Radio 8 an internet radio station WK Radio was created by singer songwriter Janice Grube in collaboration with Davenport and under the executive creative direction of Mark Fitzloff and Susan Hoffman 9 WK Radio broadcast DJs live music performances and interviews with low key emerging talents musicians and designers 10 where staffers often pitch in as well as outside artists and musicians Present editWK Radio stream was put on hiatus on mid 2009 and Wieden Kennedy hired creative director and filmmaker Aaron Rose to help relaunch the station as entertainment content delivery platform and production house 11 The studio s first project is a daily recap coverage of Portland Institute for Contemporary Art Time Based Art Festival 2009 done in collaboration with Portland Radio Authority and Radio23 12 A full site launched in October 2009 with episodic shows such as Califunya a comedy variety show Don t Move Here a look inside Portland s vibrant underground music scene DIY America a documentary based exploration into the American subcultures of skateboarding graffiti punk and hip hop HOW TO a series of offbeat instructional shorts 12 a documentary on Wieden Kennedy s agency disguised experimental advertising school References edit Wieden Kennedy Names 2 Partners ADWEEK March 17 2009 Retrieved August 27 2009 Wieden Entertainment president Bill Davenport LeBron James MTV2 Comcast Charter and Nike Join Forces for Nike Battlegrounds King of the Court PRNewsWire Retrieved August 25 2009 Nike Battlegrounds is a Nike Wieden Kennedy Entertainment and radical media production in partnership with MTV2 Staff report June 16 2004 MTV2 Nike Take to the Streets for Battlegrounds Zap2It com Nike Ginga The Soul Of Brazilian Football December 14 2005 Retrieved August 25 2009 Ginga is a dynamic documentary that explores Brazil through the country s favorite sport Wieden amp Kennedy Looks To Branch Into Other Creative Areas Business 2 0 September 2009 Retrieved August 25 2009 W amp K created a film around Nike endorser Lance Armstrong entitled Road to Paris SXSW Film Preview Say My Name Austinist March 12 2009 Retrieved August 27 2009 Say My Name Documentary Women Make Movies WK Radio Portland Shots 115 31 June 2009 The concept took five months to refine and launch and since going live late in 2008 Wieden Kennedy gets real with online radio The Oregonian April 15 2009 Retrieved August 27 2009 Last fall Grube made a radio pitch to the agency s senior managers They said yes before she finished the presentation WK Radio Facebook Group Facebook Retrieved August 25 2009 WK Radio exists to inspire creativity through provocative conversations interviews and artistic expression relating to the arts culture music and media Christine Clarke July 6 2009 Aaron Rose hits the road for Wieden Kennedy Boards Magazine Archived from the original on September 27 2011 Retrieved August 28 2009 the project is only a small slice of what Rose was brought into Wieden to do His primary job is to help the agency develop an online media channel which will debut September 1 The channel will air original content produced by W K W K Portland Wk Radio Wke Archived from the original on September 29 2010 Retrieved June 28 2010 External links editWKE Official Site Say My Name at Women Make Movies Retrieved from https en wikipedia org w index php title WKEntertainment amp oldid 1144564798, wikipedia, wiki, book, books, library,
