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British Vogue

British Vogue is a British fashion magazine published based in London since autumn 1916. It is the British edition of the American magazine Vogue and is owned and distributed by Condé Montrose Nast. British Vogue's editor in 2012 claimed that, "Vogue's power is universally acknowledged. It's the place everybody wants to be if they want to be in the world of fashion" and 85% of the magazine's readers agree that "Vogue is the Fashion Bible".[3] The current editor is Enninful. The magazine is considered to be one that links fashion to high society and class, teaching its readers how to 'assume a distinctively chic and modern appearance'.[4]

Vogue
Kate Moss on the May 2000 cover of Vogue
Editor-in-ChiefEdward Enninful
Former editors
CategoriesFashion
FrequencyMonthly
Circulation220,000[1]
PublisherCondé Nast Publications
First issue1916[2]
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitevogue.co.uk

British Vogue is a magazine whose success is based upon its advertising rather than its sales revenue. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page. It is deemed to be more commercial than other editions of Vogue.[5] British Vogue is the most profitable British magazine as well as the most profitable edition of Vogue besides the US and China editions.[6]

History

During the First World War, Condé Nast, Vogue's publisher, had to deal with restrictions on overseas shipping as well as paper shortages in America. The British edition of Vogue was the answer to this problem, providing Vogue fashion coverage in the British Isles when it was not practicable to receive it in the usual way. Under the London edition's second editor, Elspeth Champcommunal (1888–1976),[7] the magazine was essentially the same as the American edition, except for its British English spellings. However, Champcommunal thought it important that Vogue be more than a fashion magazine. It featured articles on 'society and sporting news... Health and beauty advice... travelogues... and editorials', making it a 'skillfully mixed cocktail'.[8] Champcommunal held her editorial position until 1922.

Under its next editor, Dorothy Todd, a renowned Vogue editor due to her boldness, especially in her movement to blend the arts and fashion, the magazine shifted its focus from fashion to literature, featuring articles from Clive Bell about art exhibitions in Paris. There were also notable features from noted English writers such as Virginia Woolf and Aldous Huxley.[9] Due to Todd's changes, the magazine lost much of its audience, and she spent only four years as editor.[10] British Vogue is not believed to have really taken off until after its third editor, Alison Settle, was appointed in 1926.

Under Audrey Withers (editor from 1940 to 1960), the magazine again took a literary direction, and during the Second World War it even took part in reporting the war. In 1944, the American photographer Lee Miller persuaded Withers to send her to Normandy to produce an article on wartime nursing; Miller then followed the Allied advance through Europe, reporting the liberation of Paris and sending a story from Buchenwald.[11] Dame Anna Wintour edited the British edition from 1985 to 1987, before taking over Vogue in New York City.

Alexandra Shulman was Editor-in-Chief of the magazine from 1992 to 2017. When Shulman was editor, the magazine drew more than a million readers. Shulman was known for developing collector's issues of British Vogue, such as the 'Gold Millennium Issue' where celebrities and supermodels such as Kate Moss featured on the cover. Shulman was also praised for her use of up and coming photographers like Mario Testino.[citation needed] Shulman became known for her attempt to change the face of fashion.[citation needed] She pushed designers to stop using 'size-zero' models.[citation needed] In 2016, Shulman collaborated with photographer Josh Olins to shoot Catherine, Duchess of Cambridge on the cover of Vogue's centenary issue. The photographs were subsequently featured in the National Portrait Gallery, London[12] The magazine under Shulman was the subject of Richard Macer's behind-the-scenes BBC documentary, Absolutely Fashion: Inside British Vogue (2016).[citation needed]

Edward Enninful was confirmed as the new editor-in-chief of British Vogue on 10 April 2017.[13] Condé Nast International Chairman and CEO Jonathan Newhouse announced him as the successor to Alexandra Shulman, calling Enninful "an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist", adding that "by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue". Enninful's first issue as editor-in-chief was 2017's December issue, featuring British model and activist Adwoa Aboah on the cover.[14] In September 2019, Enninful collaborated with Meghan, Duchess of Sussex on the September issue.[15] The issue highlights "Forces for Change", and features on the cover 15 activists including actress Salma Hayek and interviews with former US First Lady Michelle Obama. The magazine's September 2020 triple gatefold cover featured pictures of 20 activists often associated with the Black Lives Matter movement, including Marcus Rashford and Adwoa Aboah. The Activism Now edition was photographed by Misan Harriman and was the first British Vogue cover taken by a black man in the magazine's 104-year history (Nadine Ijewere was the first black female to take a cover photograph).[16] Actress Dame Judi Dench became the oldest person at age 85 to be featured on the June 2020 cover.[17] In 2022, actor Timothée Chalamet became the first, solo male print cover star, in the magazine's history.[18]

See also

References

  1. ^ Lynn Barber (11 February 2008). "The world according to garb". The Observer. London. Retrieved 22 March 2012.
  2. ^ At 500 pages the veteran style bible looks heftier than many of its 'size zero' models[dead link].
  3. ^ . Vogue. UK. Archived from the original on 14 April 2012. Retrieved 22 March 2012.
  4. ^ König A. (2006). Glossy Words: An Analysis of Fashion Writing in British Vogue. Fashion Theory: The Journal of Dress, Body & Culture, 10(1/2), 205–224.
  5. ^ "China's in vogue so Vogue's in China". People's Daily. 21 July 2005. Retrieved 22 March 2012.
  6. ^ Lisa Armstrong. . The Daily Telegraph. Archived from the original on 2 April 2015. Angelica Cheung is arguably the most powerful Vogue editor in the world. Anna Wintour may be more famous, but Cheung's Vogue - the Chinese edition - is so commercially successful...
  7. ^ . Vogue. UK. 17 May 2011. Archived from the original on 5 April 2012. Retrieved 22 March 2012.
  8. ^ Mahood, A., Fashioning Readers: The avant garde and British Vogue, 1920-9 in Women, 13 (1) (2002), pp. 37–47
  9. ^ Aldous Huxley: Selected Letters". p. 144. Ivan R. Dee, 2007
  10. ^ [Reed, C. (2006). A Vogue That Dare Not Speak its Name: Sexual Subculture During the Editorship of Dorothy Todd, 1922–26. Fashion Theory: The Journal of Dress, Body & Culture, 10(1/2), 39–71.]
  11. ^ Drusilla Beyfus, 'Withers, (Elizabeth) Audrey (1905–2001), magazine editor' in Oxford Dictionary of National Biography (Oxford University Press, 2005)
  12. ^ "The Duchess Is Vogue's Centenary Cover Star". Vogue UK. Retrieved 5 January 2021.
  13. ^ "British Vogue hires first male editor". BBC News. 10 April 2017. Retrieved 17 November 2017.
  14. ^ Gilbert, Sophie. "Can a New Vogue Editor Make Britain Great Again?". The Atlantic. Retrieved 17 November 2017.
  15. ^ Paton, Elizabeth (29 July 2019). "Meghan, Duchess of Sussex, Guest-Edits British Vogue's September Issue". The New York Times. Retrieved 11 September 2019.
  16. ^ Davies, Caroline (3 August 2020). "Marcus Rashford scores cover of British Vogue's September issue". The Guardian.
  17. ^ "Judi Dench, 85, is the oldest British Vogue cover star ever — see her photo shoot!". TODAY.com. Retrieved 7 May 2020.
  18. ^ "Timothée Chalamet Is British Vogue's First Solo Male Cover Star". British Vogue. Retrieved 15 September 2022.

External links

british, vogue, this, article, about, magazine, parent, publication, vogue, magazine, other, uses, vogue, british, fashion, magazine, published, based, london, since, autumn, 1916, british, edition, american, magazine, vogue, owned, distributed, condé, montros. This article is about the UK magazine For its parent publication see Vogue magazine For other uses see Vogue British Vogue is a British fashion magazine published based in London since autumn 1916 It is the British edition of the American magazine Vogue and is owned and distributed by Conde Montrose Nast British Vogue s editor in 2012 claimed that Vogue s power is universally acknowledged It s the place everybody wants to be if they want to be in the world of fashion and 85 of the magazine s readers agree that Vogue is the Fashion Bible 3 The current editor is Enninful The magazine is considered to be one that links fashion to high society and class teaching its readers how to assume a distinctively chic and modern appearance 4 VogueKate Moss on the May 2000 cover of VogueEditor in ChiefEdward EnninfulFormer editorsAlexandra Shulman 1992 2017 Elizabeth Tilberis 1988 1992 Anna Wintour 1985 1987 Beatrix Miller 1964 1984 Ailsa Garland 1960 1964 Audrey Withers 1940 1960 Elizabeth Penrose 1935 1939 Alison Settle 1926 1934 Dorothy Todd 1922 1926 Elspeth Champcommunal 1916 1922CategoriesFashionFrequencyMonthlyCirculation220 000 1 PublisherConde Nast PublicationsFirst issue1916 2 CountryUnited KingdomBased inLondonLanguageEnglishWebsitevogue co ukBritish Vogue is a magazine whose success is based upon its advertising rather than its sales revenue In 2007 it ran 2 020 pages of advertising at an average of 16 000 a page It is deemed to be more commercial than other editions of Vogue 5 British Vogue is the most profitable British magazine as well as the most profitable edition of Vogue besides the US and China editions 6 Contents 1 History 2 See also 3 References 4 External linksHistory EditDuring the First World War Conde Nast Vogue s publisher had to deal with restrictions on overseas shipping as well as paper shortages in America The British edition of Vogue was the answer to this problem providing Vogue fashion coverage in the British Isles when it was not practicable to receive it in the usual way Under the London edition s second editor Elspeth Champcommunal 1888 1976 7 the magazine was essentially the same as the American edition except for its British English spellings However Champcommunal thought it important that Vogue be more than a fashion magazine It featured articles on society and sporting news Health and beauty advice travelogues and editorials making it a skillfully mixed cocktail 8 Champcommunal held her editorial position until 1922 Under its next editor Dorothy Todd a renowned Vogue editor due to her boldness especially in her movement to blend the arts and fashion the magazine shifted its focus from fashion to literature featuring articles from Clive Bell about art exhibitions in Paris There were also notable features from noted English writers such as Virginia Woolf and Aldous Huxley 9 Due to Todd s changes the magazine lost much of its audience and she spent only four years as editor 10 British Vogue is not believed to have really taken off until after its third editor Alison Settle was appointed in 1926 Under Audrey Withers editor from 1940 to 1960 the magazine again took a literary direction and during the Second World War it even took part in reporting the war In 1944 the American photographer Lee Miller persuaded Withers to send her to Normandy to produce an article on wartime nursing Miller then followed the Allied advance through Europe reporting the liberation of Paris and sending a story from Buchenwald 11 Dame Anna Wintour edited the British edition from 1985 to 1987 before taking over Vogue in New York City Alexandra Shulman was Editor in Chief of the magazine from 1992 to 2017 When Shulman was editor the magazine drew more than a million readers Shulman was known for developing collector s issues of British Vogue such as the Gold Millennium Issue where celebrities and supermodels such as Kate Moss featured on the cover Shulman was also praised for her use of up and coming photographers like Mario Testino citation needed Shulman became known for her attempt to change the face of fashion citation needed She pushed designers to stop using size zero models citation needed In 2016 Shulman collaborated with photographer Josh Olins to shoot Catherine Duchess of Cambridge on the cover of Vogue s centenary issue The photographs were subsequently featured in the National Portrait Gallery London 12 The magazine under Shulman was the subject of Richard Macer s behind the scenes BBC documentary Absolutely Fashion Inside British Vogue 2016 citation needed Edward Enninful was confirmed as the new editor in chief of British Vogue on 10 April 2017 13 Conde Nast International Chairman and CEO Jonathan Newhouse announced him as the successor to Alexandra Shulman calling Enninful an influential figure in the communities of fashion Hollywood and music which shape the cultural zeitgeist adding that by virtue of his talent and experience Edward is supremely prepared to assume the responsibility of British Vogue Enninful s first issue as editor in chief was 2017 s December issue featuring British model and activist Adwoa Aboah on the cover 14 In September 2019 Enninful collaborated with Meghan Duchess of Sussex on the September issue 15 The issue highlights Forces for Change and features on the cover 15 activists including actress Salma Hayek and interviews with former US First Lady Michelle Obama The magazine s September 2020 triple gatefold cover featured pictures of 20 activists often associated with the Black Lives Matter movement including Marcus Rashford and Adwoa Aboah The Activism Now edition was photographed by Misan Harriman and was the first British Vogue cover taken by a black man in the magazine s 104 year history Nadine Ijewere was the first black female to take a cover photograph 16 Actress Dame Judi Dench became the oldest person at age 85 to be featured on the June 2020 cover 17 In 2022 actor Timothee Chalamet became the first solo male print cover star in the magazine s history 18 See also EditList of British Vogue cover models List of Vogue cover models List of women s magazines List of men s magazinesReferences Edit Lynn Barber 11 February 2008 The world according to garb The Observer London Retrieved 22 March 2012 At 500 pages the veteran style bible looks heftier than many of its size zero models dead link Media Information Vogue UK Archived from the original on 14 April 2012 Retrieved 22 March 2012 Konig A 2006 Glossy Words An Analysis of Fashion Writing in British Vogue Fashion Theory The Journal of Dress Body amp Culture 10 1 2 205 224 China s in vogue so Vogue s in China People s Daily 21 July 2005 Retrieved 22 March 2012 Lisa Armstrong Vogue China celebrates 100 issues with Mario Testino edition The Daily Telegraph Archived from the original on 2 April 2015 Angelica Cheung is arguably the most powerful Vogue editor in the world Anna Wintour may be more famous but Cheung s Vogue the Chinese edition is so commercially successful Elspeth Champcommunal Contribution Vogue UK 17 May 2011 Archived from the original on 5 April 2012 Retrieved 22 March 2012 Mahood A Fashioning Readers The avant garde and British Vogue 1920 9 in Women 13 1 2002 pp 37 47 Aldous Huxley Selected Letters p 144 Ivan R Dee 2007 Reed C 2006 A Vogue That Dare Not Speak its Name Sexual Subculture During the Editorship of Dorothy Todd 1922 26 Fashion Theory The Journal of Dress Body amp Culture 10 1 2 39 71 Drusilla Beyfus Withers Elizabeth Audrey 1905 2001 magazine editor in Oxford Dictionary of National Biography Oxford University Press 2005 The Duchess Is Vogue s Centenary Cover Star Vogue UK Retrieved 5 January 2021 British Vogue hires first male editor BBC News 10 April 2017 Retrieved 17 November 2017 Gilbert Sophie Can a New Vogue Editor Make Britain Great Again The Atlantic Retrieved 17 November 2017 Paton Elizabeth 29 July 2019 Meghan Duchess of Sussex Guest Edits British Vogue s September Issue The New York Times Retrieved 11 September 2019 Davies Caroline 3 August 2020 Marcus Rashford scores cover of British Vogue s September issue The Guardian Judi Dench 85 is the oldest British Vogue cover star ever see her photo shoot TODAY com Retrieved 7 May 2020 Timothee Chalamet Is British Vogue s First Solo Male Cover Star British Vogue Retrieved 15 September 2022 External links EditOfficial Site British Vogue magazine profile at Fashion Model Directory Retrieved from https en wikipedia org w index php title British Vogue amp oldid 1136257314, wikipedia, wiki, book, books, library,

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