Brand New Music

Brand New Music (Korean: 브랜뉴 뮤직, also stylized as BrandNew Music and initialized as BNM) is a South Korean hip hop company founded in 2011 by rapper Rhymer [ko].^[1]

BrandNew Music

Native name	브랜뉴 뮤직
Company type	Private
Industry	Music
Genre	Hip hop K-pop R&B electronic
Predecessor	IC Entertainment Brand New Production Brand New Stardom
Founded	17 May 2011
Founder	Rhymer [ko]
Headquarters	Seoul , South Korea
Number of locations	Bangbae, Seocho District
Key people	Rhymer (founder & CEO)
Services	Music production licensing publishing
Subsidiaries	Korean Roulette
Website	BrandNewMusic.co.kr/

History

2003–2012: Founding and first-generation artists

Kim Se-hwan (Korean: 김세환), known as Rhymer, founded the record label IC Entertainment in 2003 after having failed to establish a career as a rapper since his debut in 1995.^[1][2] The label later changed its name to Brand New Production.^{[3][unreliable source?]} In 2009, Brand New Production merged with Future Flow, a record label owned by rapper and producer Cho PD. The combined company was named Brand New Stardom.^[1][3]

Brand New Stardom split into two companies in 2011, with Cho PD founding Stardom Entertainment and Rhymer founding Brand New Music. Artists Verbal Jint, Tae Hye Young, BNR, Keeproots, A-Man, and Miss S followed Rhymer to the new label.^[1][3]

Following the split of Brand New Stardom in 2011, the newly founded Stardom Entertainment sued Brand New Music, saying that Oh Yoo-mi, a member of Miss S, was still contracted with Stardom. According to Brand New Music, the two companies had previously agreed that "neither company would restrict Miss $'s movement."^{[4][unreliable source?]}

Brand New Music released its first label collaboration, "Happy Brand New Year," at the end of 2012. Artists Verbal Jint, Phantom, As One, Miss S, Swings, Shijin, and Bumkey all contributed to the single.^{[5][unreliable source?]} It reached #24 on Korea's Gaon Digital Chart.^[6]

2013–2016: second-generation artists

In January 2013, Brand New Music launched its own Internet show, Brand New Live.^{[7][unreliable source?]} That summer, rapper San E left major music label JYP Entertainment and joined Brand New Music.^{[8][unreliable source?]} He has since become one of the most awarded artists in the label and one of the most successful rappers in Korean mainstream media.^{[9][10][unreliable source?]}

In early 2014, the label released its second collaboration, "You Make Me Feel Brand New", featuring Verbal Jint, San. E, Bumkey, Kanto, Swings and Phantom. The song samples the 1974 American soul hit song of the same name by The Stylistics.^{[11][unreliable source?]} The single reached #13 on the Gaon Digital Chart.^[12] Later that year, R&B singer C-Luv (now known as Taewan) joined the label, having debuted ten years prior under Rhymer's Brand New Production label.^{[13][unreliable source?]} A few months later, rapper Swings left the label to focus on his own record label, Just Music Entertainment.^{[14][unreliable source?]} In December, the label released "Brand New Day," its third collaboration, which featured Verbal Jint, San E, Phantom, As One, P-Type, Taewan, Kang Min-hee (of Miss $), Kanto, Champagne & Candle, Yang Da-il and DJ IT.^{[15][unreliable source?]} The song reached #30 on the Gaon Digital Chart.^[16] The year ended with Bumkey of the group Troy being indicted for dealing illegal drugs. Bumkey denied the allegations and was found not guilty in a trial the following year.^{[17][unreliable source?][18][unreliable source?]}

Several artists joined Brand New Music in 2015, including Eluphant, Gree, Pretty Brown, and Unpretty Rapstar 2 contestant KittiB.^{[19][unreliable source?][20][unreliable source?][21][22]} Brand New Music released its fourth label collaboration, "Heat It Up" in December. The song featured San E, Verbal Jint, Bumkey, Hanhae, Kanto, Kang Min-hee, Yang Da-il and Candle.^{[23][unreliable source?]}

2016 saw new additions to the label including the Esbee, Chancellor, and actor Yang Dong-geun who raps under the name YDG.^{[24][unreliable source?][25][unreliable source?][26][unreliable source?]}

2017–present: Sub-label and third-generation artists

In 2017, Brand New Music launched its indie sub-label "Korean Roulette", led by Kiggen as president. The first act to sign under it was the duo SBGB.^[27] In July 2017, Brand New formed a duo MXM.^[28]

On May 22, 2019, Brand New debuted their first idol group AB6IX, with Lee Dae-hwi, Park Woo-jin, Kim Dong-hyun and Jeon Woong among the members.^[29] On October 29, Brand New debuted BDC.^[30] On December 26, Han Dong-geun signed an exclusive contract with the company.^[31]

On August 31, 2020, artist Lee Eun-sang, formerly of X1, made his solo debut.^[32]

On April 20, 2022, Brand New debuted their third boy group Younite.^[33]

Artists

Soloists Bumkey DJ It DJ Juice Gree Han Dong-geun Hanhae Henney Jace (Miss S) Kang Min-hee (Miss S) Kang So-yeon Lee Eun-sang Lee Kang Minos Rhymer Rudals Taewan Verbal Jint Vincent Blue Yang Da-il Yang Dong-geun Yenjamin (Kim Yoon-ho) Yo Da-young

Groups AB6IX As One Eluphant Miss S Younite

Producers 9999 Assbrass Dong Ne-hyeong Elapse LISHBEATS MasterKey NOMAD On The Road Won Young-heon XEPY

Independent artists

Korean Roulette

• SBGB

Former artists

• AB6IX
  • MXM
    • Lim Young-min
• Bizniz
• Esna
• Chancellor
• Esbee
• J'Kyun (2011–2014)
• Kebee
• KittiB (2015–2020)
• P-Type (2011–2017)
• Phantom (2011–2017)^[34] (co-produced with RBW)
  • Kiggen (2011–2018)
  • Sanchez (2011–2018)^[35]
• Pretty Brown (2015–2017) (co-produced with ROOFTOP Company)
• San E (2013–2018)
• Swings (2013–2014)
• Troy (2014–2017)
  • Lee Jae-woong (2014–2017)
  • Joo Chang-woo (2014–2017)
  • Kanto (2014–2023)
• Rudals^[36]
• BDC (2019–2023)

Discography

Title	Year	Artists	Peak chart positions	Sales (DL)
			KOR ^[37]
"Happy Brand New Year"	2012	Verbal Jint Phantom As One Miss S Swings N-Son Bumkey	24	KOR: 292,674^[38]
"Brand New Anthem"		Swings Rhymer P-Type Heo In-chang Bizniz Kanto	—	—
"You Make Me Feel Brand New"	2014	Verbal Jint San E Bumkey Swings Phantom Kanto	13	KOR: 192,831^[39]
"Brand New Day"		Verbal Jint San E Phantom As One P-Type Taewan Kang Min-hee Kanto Champagne & Candle Yang Da-il DJ It	30	KOR: 100,723^[40]
"High" (잘 되길 바래)		Champagne & Candle Hanhae Kanto	—	—
"Heat It Up" (몸 좀 녹이자)	2015	San E Verbal Jint Bumkey Hanhae Kanto Kang Min-hee Yang Da-il Candle	40	KOR: 100,780^[41]
"Brand New Shit"		Verbal Jint San E Phantom P-Type Eluphant Champagne Gree DJ Juice	—	—
"Respect the Name"	2016	San E Hanhae P-Type Gree Minos Kebee KittiB Kanto DJ Juice	—
"Already Christmas" (어느새 크리스마스)		Yang Da-il Chancellor Gree As One Kang Min-hee	—	KOR: 13,992^[42]
"Better Tomorrow"		San E Minos Hanhae Kanto Champagne Sanchez Taewan	—	—
"Baby Can I" (너가 필요한 것 같아)	2017	Bumkey Chancellor Taewan Sanchez Yang Da-il MXM	—
"Fresh Air"		Verbal Jint Eluphant DJ Juice Hanhae Rudals	—
"Do Your Thing" (다 해도 돼)	2018	Verbal Jint Bumkey Eluphant Hanhae Kanto Gree Yenjamin	—
"Sweater" (스웨터)		Bumkey Yang Da-il Taewan Kang Min-hee MXM Vincent Blue	—
"Melting"	2019	Kanto AB6IX Kang Min-hee Yo Da-young BDC	—
"Look Good"		Bumkey Yang Da-il Kebee Kanto KittiB Gree Yenjamin Vincent Blue	—
"Chandelier" (샹들리에)	2020	AB6IX BDC Lee Eun-sang	—
"Better Days" (바래)		Bumkey Yang Da-il Han Dong-geun Kang Min-hee Yo Da-young	—
"1 Year"		Eluphant Hanhae Kanto Yenjamin Rudals Gree	—

Concerts

• Brand New Year 2015 (December 12, 2015)
• Brand New World Seoul (September 22, 2017)
• Brand New Year 2017 Brand New Season (December 22, 2017)

See also

• Korean hip hop
• Stardom Entertainment

References

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35. "산체스, 8년 몸담은 브랜뉴뮤직 떠난다". from the original on 2018-07-24. Retrieved 2018-07-24.
36. Park Ah-reum (April 4, 2022). "브랜뉴뮤직 측 "루달스와 전속계약 종료, 언제나 응원하겠다"[공식]" [Brand New Music side “Exclusive contract with Rudals, we will always support you” [Official]] (in Korean). Newsen. Retrieved April 4, 2022 – via Naver.
37. . Archived from the original on 2017-03-09.
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External links

• Official website (in Korean)