A unique user is a term used in web analytics which refers to a website visitor that is counted only once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a certain period of time and is typically determined by placing a cookie on user's device.[1] A website's number of unique users is measured over a standard period of time. The metric is often quoted to potential advertisers or investors.[2]
The purpose of tracking unique users is to help marketers understand a website's user behavior. This metric can be used to demonstrate the reach of digital content, set benchmarks for website performance, and perform competitive analysis.[3] It can also be used to demonstrate website popularity and performance to potential advertisers and investors.[4] Marketers and webmasters can track unique users in digital analytics tools such as Google Analytics.[5]
Measuring unique users can be distorted by automatic activity (such as bots). Estimations of unique users traffic statistics are usually filtered to remove this type of activity by eliminating known IP addresses for bots, by requiring registration or cookies, or by using panel data.[2]
"Meaning of unique user in English". Cambridge Dictionary.
Notesedit
^"What is a Unique User? | Adtech Glossary". smartclip. Retrieved 2023-10-30.
^ abFarris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language: Marketing Activities and Metrics Project.
^March, Liz (January 14, 2021). "Unique Visitors: Understanding and Targeting Your Competitors' Audience". SimilarWeb. Retrieved February 28, 2024.
^"Google Analytics Unique Users — Difference Between Google Ads Clicks and Google Analytics Users". ppcexpo.com. 2023-12-20. Retrieved 2024-02-28.
^"[UA→GA4] Comparing metrics: Google Analytics 4 vs. Universal Analytics - Analytics Help". support.google.com. Retrieved 2024-02-28.
January 01, 1970
unique, user, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, topic, this, article, meet, wikipedia, general, notability, guideline, please, help, demonstrate, notabili. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages The topic of this article may not meet Wikipedia s general notability guideline Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources Unique user news newspapers books scholar JSTOR December 2022 Learn how and when to remove this message This article s tone or style may not reflect the encyclopedic tone used on Wikipedia See Wikipedia s guide to writing better articles for suggestions March 2015 Learn how and when to remove this message Learn how and when to remove this message A unique user is a term used in web analytics which refers to a website visitor that is counted only once regardless of the number of pages they visit This definition does not count repeat or returning users for a certain period of time and is typically determined by placing a cookie on user s device 1 A website s number of unique users is measured over a standard period of time The metric is often quoted to potential advertisers or investors 2 Contents 1 Tracking unique users 2 See also 3 Further reading 4 NotesTracking unique users editThe purpose of tracking unique users is to help marketers understand a website s user behavior This metric can be used to demonstrate the reach of digital content set benchmarks for website performance and perform competitive analysis 3 It can also be used to demonstrate website popularity and performance to potential advertisers and investors 4 Marketers and webmasters can track unique users in digital analytics tools such as Google Analytics 5 Measuring unique users can be distorted by automatic activity such as bots Estimations of unique users traffic statistics are usually filtered to remove this type of activity by eliminating known IP addresses for bots by requiring registration or cookies or by using panel data 2 See also editActive users Pageview Registered user Web traffic Web analyticsFurther reading edit Meaning of unique user in English Cambridge Dictionary Notes edit What is a Unique User Adtech Glossary smartclip Retrieved 2023 10 30 a b Farris Paul W Neil T Bendle Phillip E Pfeifer David J Reibstein 2010 Marketing Metrics The Definitive Guide to Measuring Marketing Performance Upper Saddle River New Jersey Pearson Education Inc ISBN 0 13 705829 2 The Marketing Accountability Standards Board MASB endorses the definitions purposes and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language Marketing Activities and Metrics Project March Liz January 14 2021 Unique Visitors Understanding and Targeting Your Competitors Audience SimilarWeb Retrieved February 28 2024 Google Analytics Unique Users Difference Between Google Ads Clicks and Google Analytics Users ppcexpo com 2023 12 20 Retrieved 2024 02 28 UA GA4 Comparing metrics Google Analytics 4 vs Universal Analytics Analytics Help support google com Retrieved 2024 02 28 Retrieved from https en wikipedia org w index php title Unique user amp oldid 1225341678, wikipedia, wiki, book, books, library,
