Union Hand-Roasted Coffee (formerly Union Coffee Roasters[1]) is a privately owned British coffee roasting business based in East London, United Kingdom. The company was founded in 2001 by Jeremy Torz and Steven Macatonia.[2][3]Coffee House says the company "effectively bridges the definitions of independent and mainstream" as they work according to craft principles while still selling their products in supermarkets.[4]
Star Lane in East London, (14 June 2001 (2001-06-14)) --> Present
Founder
Jeremy Torz Steven Macatonia
Headquarters
Star Lane, East London
,
UK
Area served
United Kingdom
Products
Speciality Coffee, Single Origin Coffee, Microlot Coffee, Coffee Blends
Services
Coffee, Coffee Roasting, Wholesale Supplier
Number of employees
50+
Website
www.unionroasted.com
Hand roasted coffee is made in small batches with the direct intervention of a master coffee roaster. The master coffee roaster watches over the batch as it's roasted to make sure it's done to perfection.[5]
Historyedit
Working at Peet's Coffee & Tea in San Francisco in the early 1990s sparked the interest in coffee in Jeremy Torz and Stephen Macatonia, both from the UK. In stark contrast to the country's local coffee scene, which was at the time essentially nonexistent, they discovered a bustling coffee environment in the Californian metropolis.
Macatonia worked as an immunologist and Torz as an optometrist before founding the business. Both of them, however, were drawn to the coffee roasting scene and decided to stay for four years even though they had only intended to visit for six months. Over the course of four years, they learned a lot about the local coffee sector and the craft of growing and roasting coffee.
In 1994, when they were back in the UK, they decided to leave their day jobs and found Torz and Macatonia, a tiny coffee roasting business. They didn't have any prior expertise in the retail area, so they started a wholesale company.
In 1995, they became the main supplier for the Seattle Coffee Company, the first major coffee shop chain in the UK.[6] Torz and Macatonia eventually merged with The Seattle Coffee Company in 1997 [7] which was then acquired by Starbucks in 1998.[8][9][10]
After some time, Jeremy and Steven left in 2000. In 2001, they founded private company Union Coffee Roasters and in 2007, it was rebranded to Union Hand-Roasted Coffee.[11]
By 2005, the company was producing 11 different lines, four of which were special editions and seven of which were for sale in Sainsbury's, Asda, the Co-op and Somerfield.[12] In 2015, Union refreshed their brand to help "share the joy of good coffee[13]". As part of this, they created a new company logo, revamped and rationalised their coffee range for Waitrose[14] and Ocado[15] and launched a new coffee subscription service known as CoffeeClub.[16]
^"Wake up and smell Union's artisan values". The Grocer. 21 April 2007.
^Jenny Linford (8 October 2001). "Why they are full of beans; Like a Savile Row suit, you can buy bespoke coffee to suit your own palate. Jenny Linford meets two men who know a good roast when they make it". The Evening Standard.
^"What We Do". www.unionroasted.com. Retrieved 2016-03-13.
^"State of the Union" (PDF). Coffee House. June 2011.
^"The Entrepreneur: Jeremy Torz, Union Hand-Roasted Coffee - Startups.co.uk: Starting a business advice and business ideas". startups.co.uk. Retrieved 2016-03-13.
^"Union Hand-Roasted revamps and rationalises coffee range". www.thegrocer.co.uk. Retrieved 2016-03-13.
union, hand, roasted, coffee, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, contains, content, that, written, like, advertisement, please, help, improv. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view April 2013 Learn how and when to remove this template message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Union Hand Roasted Coffee news newspapers books scholar JSTOR April 2013 Learn how and when to remove this template message Learn how and when to remove this template message Union Hand Roasted Coffee formerly Union Coffee Roasters 1 is a privately owned British coffee roasting business based in East London United Kingdom The company was founded in 2001 by Jeremy Torz and Steven Macatonia 2 3 Coffee House says the company effectively bridges the definitions of independent and mainstream as they work according to craft principles while still selling their products in supermarkets 4 Union Hand Roasted CoffeeCompany typePrivateIndustryCoffee roastingPredecessorTorz amp MacatoniaFoundedStar Lane in East London 14 June 2001 2001 06 14 gt PresentFounderJeremy Torz Steven MacatoniaHeadquartersStar Lane East London UKArea servedUnited KingdomProductsSpeciality Coffee Single Origin Coffee Microlot Coffee Coffee BlendsServicesCoffee Coffee Roasting Wholesale SupplierNumber of employees50 Websitewww wbr unionroasted wbr comHand roasted coffee is made in small batches with the direct intervention of a master coffee roaster The master coffee roaster watches over the batch as it s roasted to make sure it s done to perfection 5 History editWorking at Peet s Coffee amp Tea in San Francisco in the early 1990s sparked the interest in coffee in Jeremy Torz and Stephen Macatonia both from the UK In stark contrast to the country s local coffee scene which was at the time essentially nonexistent they discovered a bustling coffee environment in the Californian metropolis Macatonia worked as an immunologist and Torz as an optometrist before founding the business Both of them however were drawn to the coffee roasting scene and decided to stay for four years even though they had only intended to visit for six months Over the course of four years they learned a lot about the local coffee sector and the craft of growing and roasting coffee In 1994 when they were back in the UK they decided to leave their day jobs and found Torz and Macatonia a tiny coffee roasting business They didn t have any prior expertise in the retail area so they started a wholesale company In 1995 they became the main supplier for the Seattle Coffee Company the first major coffee shop chain in the UK 6 Torz and Macatonia eventually merged with The Seattle Coffee Company in 1997 7 which was then acquired by Starbucks in 1998 8 9 10 After some time Jeremy and Steven left in 2000 In 2001 they founded private company Union Coffee Roasters and in 2007 it was rebranded to Union Hand Roasted Coffee 11 By 2005 the company was producing 11 different lines four of which were special editions and seven of which were for sale in Sainsbury s Asda the Co op and Somerfield 12 In 2015 Union refreshed their brand to help share the joy of good coffee 13 As part of this they created a new company logo revamped and rationalised their coffee range for Waitrose 14 and Ocado 15 and launched a new coffee subscription service known as CoffeeClub 16 On The High Street editUnion Coffee supplies wholesale specialty coffee and barista training 17 Gail s Artisan Bakery 18 Brasserie Blanc 19 and Peach Pubs 20 References edit Wake up and smell Union s artisan values The Grocer 21 April 2007 Jenny Linford 8 October 2001 Why they are full of beans Like a Savile Row suit you can buy bespoke coffee to suit your own palate Jenny Linford meets two men who know a good roast when they make it The Evening Standard What We Do www unionroasted com Retrieved 2016 03 13 State of the Union PDF Coffee House June 2011 Link Sheryl Garratt 8 September 2002 Wake up and smell the money Cappuccino frappucino skinny latte The Observer History of Coffee Part V Speciality Coffee Galla Coffee www gallacoffee co uk Archived from the original on 2011 11 26 Starbucks to Buy U K Company Seattle Coffee Deal Opens Door into Europe the Seattle Times BBC News the Company File Starbucks storms into UK Archives Los Angeles Times 30 April 1998 Branding Brief Union Coffee Roasters renames itself PR amp public relations news PRWeek www prweek com Archived from the original on 2013 04 07 The best possible taste The Entrepreneur Jeremy Torz Union Hand Roasted Coffee Startups co uk Starting a business advice and business ideas startups co uk Retrieved 2016 03 13 Union Hand Roasted revamps and rationalises coffee range www thegrocer co uk Retrieved 2016 03 13 Union Hand Roasted Coffee rebrands and relaunches premium retail range Retail Times Retrieved 2016 03 13 Union Hand Roasted Coffee launching CoffeeClub subscription service Business Reporter Retrieved 2016 03 13 Barista Training www unionroasted com Retrieved 2016 03 13 Drinks GAIL s Bakery GAIL s Bakery Retrieved 2016 03 13 Growth Capital Forming a Union to source coffee that ll really Evening Standard 29 April 2013 Retrieved 2016 03 13 OUR FOOD amp DRINK Peach Pubs Peach Pubs Retrieved 2016 03 13 Retrieved from https en wikipedia org w index php title Union Hand Roasted Coffee amp oldid 1182786802, wikipedia, wiki, book, books, library,
