Unfold is a mobile application that allows users to create social media content using a variety of templates and other tools.[1] It was founded in 2018 by Alfonso Cobo and Andy McCune.[2] It enables users to add photos, video, and text with a variety of tools.[3][4] In 2019, Unfold was acquired by Squarespace.[5]
With Unfold,[6] users can utilize hundreds of templates to make social content for social media platforms such as Instagram, Snapchat, and Facebook.[5]
The free app offers users basic templates and standard fonts, filters, and stickers, and there are also premium templates available for a monthly subscription.[5] With Unfold+ and Unfold Pro (previously Unfold for Brands), users can access premium templates and tools, as well as upload custom brand assets and fonts.[7]
In 2020, Unfold launched Bio Sites, which allows users to link to multiple sites and platforms.[8][9][10]
Historyedit
In January 2017, Alfonso Cobo was studying at Parsons School of Design when he realized there was no software or app that could create a portfolio of his work on an iPad. Cobo created an app called Portfolio, a basic version of a portfolio layout app, and the first one to exist for iPad. He launched it in 2017. After launching the first version of Portfolio, Cobo realized the more popular market and use case was on mobile. Around that time, Instagram was launching Stories. As a result, Cobo pivoted the app away from portfolios and instead focused on an app to showcase one's stories. Cobo later contacted Andy McCune, founder of social media account Earth, to collaborate with Unfold.[11]
^ ab"Alfonso Cobo, the revolution of stories on social networks | Iberia Plus". www.iberiaplusmagazine.iberia.com. August 5, 2019. Retrieved 2024-01-17.
^Heathman, Amelia (January 9, 2019). "Unfold is the app you need to make your Instagram Stories pop". Evening Standard. Retrieved 2024-01-17.
^ abcdHa, Anthony (October 22, 2019). "Squarespace acquires social media authoring startup Unfold". Retrieved 2024-01-17.
^ ab"Alfonso Cobo". Fast Company. 2019. Retrieved 2024-01-17.
^"These 5 apps are up-and-comers with Gen Z, report says". Fortune. Retrieved 2024-01-17.
^Ha, Anthony (December 18, 2020). "Unfold launches lightweight, link-centric profiles called Bio Sites". Retrieved 2024-01-17.
^"What is Squarespace Bio Site? Pros and cons of using this feature". Big Cat Creative - Squarespace Templates & Resources. Retrieved 2024-01-17.
^"Unfold Releases New Features and High-Impact Design Updates". The Official Squarespace Newsroom. December 14, 2023. Retrieved 2024-01-17.
^ abIm, Jimmy (October 3, 2018). "How these 20-somethings brought in over $1 million in a year with an Instagram-friendly app". CNBC. Retrieved 2024-01-17.
^Aniftos, Rania (April 25, 2019). "Unfold App Launches First Ever Entertainment Partnership With Billboard Music Awards: Exclusive". Retrieved 2024-01-17.
^"EXCLUSIVE: Openly Gay CEO Alfonso Cobo Discusses Making Forbes' 30 Under 30 List • Instinct Magazine". Instinct Magazine. November 20, 2018. Retrieved 2024-01-17.
^"This Gay Tech Founder Is Giving Back to the LGBTQ Community". www.advocate.com. Retrieved 2024-01-17.
^"Squarespace Acquires Social Stories Platform Unfold – AlleyWatch". Retrieved 2024-01-17.
unfold, unfold, mobile, application, that, allows, users, create, social, media, content, using, variety, templates, other, tools, founded, 2018, alfonso, cobo, andy, mccune, enables, users, photos, video, text, with, variety, tools, 2019, unfold, acquired, sq. Unfold is a mobile application that allows users to create social media content using a variety of templates and other tools 1 It was founded in 2018 by Alfonso Cobo and Andy McCune 2 It enables users to add photos video and text with a variety of tools 3 4 In 2019 Unfold was acquired by Squarespace 5 UnfoldOriginal author s Alfonso CoboInitial release2018Available inEnglishWebsiteunfold wbr com Contents 1 Features 2 History 3 References 4 External linksFeatures editWith Unfold 6 users can utilize hundreds of templates to make social content for social media platforms such as Instagram Snapchat and Facebook 5 The free app offers users basic templates and standard fonts filters and stickers and there are also premium templates available for a monthly subscription 5 With Unfold and Unfold Pro previously Unfold for Brands users can access premium templates and tools as well as upload custom brand assets and fonts 7 In 2020 Unfold launched Bio Sites which allows users to link to multiple sites and platforms 8 9 10 History editIn January 2017 Alfonso Cobo was studying at Parsons School of Design when he realized there was no software or app that could create a portfolio of his work on an iPad Cobo created an app called Portfolio a basic version of a portfolio layout app and the first one to exist for iPad He launched it in 2017 After launching the first version of Portfolio Cobo realized the more popular market and use case was on mobile Around that time Instagram was launching Stories As a result Cobo pivoted the app away from portfolios and instead focused on an app to showcase one s stories Cobo later contacted Andy McCune founder of social media account Earth to collaborate with Unfold 11 Unfold also partnered with various companies to create custom templates These include Equinox Tommy Hilfiger 1 NARS Billboard Music Awards 12 and Product Red 6 11 13 Unfold also launched a collection of Product Red templates to help eliminate HIV AIDS in several African countries 3 14 In 2019 Squarespace acquired Unfold 5 15 The Unfold app has been downloaded over 60 million times and has been used to create over 1 billion Instagram stories 16 References edit a b Shaul Brandy February 27 2019 Unfold Partnered With Tommy Hilfiger to Launch Instagram Stories Templates www adweek com Retrieved 2024 01 17 Unfold Forbes Retrieved 2024 01 17 a b Alfonso Cobo the revolution of stories on social networks Iberia Plus www iberiaplusmagazine iberia com August 5 2019 Retrieved 2024 01 17 Heathman Amelia January 9 2019 Unfold is the app you need to make your Instagram Stories pop Evening Standard Retrieved 2024 01 17 a b c d Ha Anthony October 22 2019 Squarespace acquires social media authoring startup Unfold Retrieved 2024 01 17 a b Alfonso Cobo Fast Company 2019 Retrieved 2024 01 17 These 5 apps are up and comers with Gen Z report says Fortune Retrieved 2024 01 17 Ha Anthony December 18 2020 Unfold launches lightweight link centric profiles called Bio Sites Retrieved 2024 01 17 What is Squarespace Bio Site Pros and cons of using this feature Big Cat Creative Squarespace Templates amp Resources Retrieved 2024 01 17 Unfold Releases New Features and High Impact Design Updates The Official Squarespace Newsroom December 14 2023 Retrieved 2024 01 17 a b Im Jimmy October 3 2018 How these 20 somethings brought in over 1 million in a year with an Instagram friendly app CNBC Retrieved 2024 01 17 Aniftos Rania April 25 2019 Unfold App Launches First Ever Entertainment Partnership With Billboard Music Awards Exclusive Retrieved 2024 01 17 EXCLUSIVE Openly Gay CEO Alfonso Cobo Discusses Making Forbes 30 Under 30 List Instinct Magazine Instinct Magazine November 20 2018 Retrieved 2024 01 17 This Gay Tech Founder Is Giving Back to the LGBTQ Community www advocate com Retrieved 2024 01 17 Squarespace Acquires Social Stories Platform Unfold AlleyWatch Retrieved 2024 01 17 Squarespace External links editOfficial website Retrieved from https en wikipedia org w index php title Unfold app amp oldid 1223538278, wikipedia, wiki, book, books, library,
