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Two Fingers Brewing Co.

January 01, 1970

Two Fingers Brewing Co. is a craft beer brand and social enterprise. Two Fingers Brewing Co. is based in Farringdon, London.[1]

History edit

Two Fingers Brewing Co. was founded by seven friends who met whilst working at an advertising agency in London.[2]

In 2012, several of their colleagues were affected by prostate cancer. Soon after they learnt that prostate cancer kills roughly as many men as breast cancer does women,[3] however, awareness and funding for prostate cancer is significantly lower.[4][5]

Around this time, the company where they worked was moving to a new building with its own bar, so they came up with the idea to produce their own craft beer to sell within it and realised the opportunity to give back to the men that drank it by donating all profits to prostate cancer charities.[6]

In 2013, the brand was launched nationally. The founders built a supply chain of partners who agreed to work at, near or below cost in support of the cause, as well as forming an official partnership with Prostate Cancer UK.[2]

Two Fingers Brewing Co.'s first beer, Aurelio, went on sale to the public in January 2014. Notable retailers have included Tesco, Ocado, Morrisons, Jamie's Italian, and Club Gascon.[6]

Products edit

Two Fingers Brewing Co. currently sells one beer called Aurelio, but has stated ambitions to expand its range, giving each beer a man's name that describes the characteristics of the drink. Aurelio is a Latin man's name meaning "golden," because of that beer being a golden ale.[7]

Aurelio is a 4.8% alcohol by volume golden ale, brewed with pale ale malt, crystal malt, goldings and admiral hops. Aurelio is brewed and bottled at cost for Two Fingers Brewing Co. by Hepworth & Co, the Sussex-based craft brewer.[2]

Design and branding edit

Two Fingers Brewing Co.’s logo features a hand pointing with two fingers, which is designed to represent an oath to better beer, in reference to the brand's commitment to great beer for a great cause, as well as a two-fingered salute to prostate cancer.[8] The hand points into a black hole, in an irreverent reference to the digital rectal examination for prostate cancer, although this is performed with one finger instead of two.[7]

Awards and honours edit

- Best Craft Beer Innovation, International Beer Awards, 2014[9]

- Selected as Official Beer of the 2014 Empire Awards[10]

- Contribution to the Community Award, Nectar Business Small Business Awards, 2014[11]

- Named one of the UK's 100 most resourceful, inspiring and disruptive small businesses in the Smarta 100 Awards, 2014[12]

- Winner of a Business in the Community arc contest to win a London Underground advertising poster campaign, with an audience reach of over 2 million people and over 19 million opportunities to see[13]

- Selected to run a pop up bar in Downing Street for a special Christmas market in honour of the UK's second Small Business Saturday, in December 2014[14]

- Startup of the year 2014, The Guardian Small Business Showcase[10]

- Winner of the UK Final of The Venture, Chivas Regal’s contest to find and celebrate the world's most innovative social enterprises[15]

Partners edit

Two Fingers Brewing Co. works with a network of partners in order to run its social enterprise.[2] By role, these partners include:

- The UK's largest men's health charity,[16] Prostate Cancer UK[17]

- Sussex craft brewery Hepworth & Co.[2]

- Marston's for storage and distribution [2]

- Chesapeake for label printing,[2] who have since merged to become Multi Packaging Solutions [18]

- Sales support from Cube Business Services [2]

- Insurance brokerage from Sutton Winson. [2]

- PR by Persuasion [2]

- Corporate legal advice from Brabners[17]

- Electronic Data Interchange support from GXS,[2] who have since merged to become OpenText[19]

- Social enterprise support from the Business in the Community arc scheme [13]

References edit

  1. ^ Fiddes, Mark (20 January 2014). "Mark Fiddes on a New Year Resolution we can all keep: fighting prostate cancer". Harpers.co.uk. Harpers.co.uk. Retrieved 24 April 2015.
  2. ^ a b c d e f g h i j k Sadler, Matt (December 2014). "The Aurelio Story, How Beverage Brands Can Be Messengers for Good". Zmags.com. Canadean. Retrieved 24 April 2015.
  3. ^ "Cancer mortality for common cancers". www.cancerresearchuk.org. Cancer Research UK. 15 September 2014. Retrieved 24 April 2015.
  4. ^ Turnill, Nicky (March 2010). "Cancer awareness research Dip One Full Report Final" (PDF). esds.ac.uk/. Arden Cancer Network. Retrieved 24 April 2015.
  5. ^ "Prostate cancer research 'lagging'". bbc.co.uk/news/. BBC News. 1 January 2013. Retrieved 24 April 2015.
  6. ^ a b Prosser, David (2 March 2015). "Small business person of the week: Fighting prostate cancer without running marathons". www.independent.co.uk. The Independent. Retrieved 24 April 2015.
  7. ^ a b Knowles, Victoria (31 July 2014). "Is this the best idea since beer itself?". www.2degreesnetwork.com. 2degrees. Retrieved 24 April 2015.
  8. ^ Allsopp, Ashleigh (21 January 2014). "Ad agency creates beer brand to help fight prostate cancer". digitalartsonline.co.uk. DigitalArts. Retrieved 24 April 2015.
  9. ^ Briggs, Fiona (15 May 2014). "UK beer that fights prostate cancer wins international innovation award". retailtimes.co.uk/. Retail Times. Retrieved 24 April 2015.
  10. ^ a b Sadler, Matt (6 March 2015). "Startup of the year 2014: Two Fingers Brewing Co". theguardian.com. Retrieved 24 April 2015.
  11. ^ "Karren Brady shares her expertise at small businesses awards". bmmagazine.co.uk. BusinessMatters. 8 September 2014. Retrieved 24 April 2015.
  12. ^ "Two Fingers Brewing Co". smarta.com/smarta100/. Smarta. November 2014. Archived from the original on 24 April 2015. Retrieved 24 April 2015.
  13. ^ a b "arc Advertising Campaign Launch first ad campaign for Two Fingers Brewing and SMaRT Garage Services social enterprise enabled by Business in the Community (BITC) and big business". bdaily.co.uk/. Global Entrepreneurship Week. 20 November 2014. Archived from the original on 24 April 2015. Retrieved 24 April 2015.
  14. ^ Robinson, Howard (5 December 2014). "Small businesses create Christmas fair inside Downing Street to mark Small Business Saturday". bdaily.co.uk/. Bdaily. Retrieved 24 April 2015.
  15. ^ Joi, Shihab (23 February 2015). "Two Fingers Brewing Co. crowned UK winners of The Venture". huffingtonpost.co.uk/. The Huffington Post. Retrieved 24 April 2015.
  16. ^ Triggle, Nick (15 August 2014). "Prostate cancer drug ruling a 'fiasco', says charity". bbc.co.uk/news/. BBC News. Retrieved 24 April 2015.
  17. ^ a b "Brabners advises on launch of new charity beer to help fight prostate cancer" (PDF). manchesterlawsociety.org.uk/. Manchester Law Society. March 2014. Retrieved 24 April 2015.
  18. ^ "Chesapeake/MPS Unify as Multi Packaging Solutions". uk.reuters.com/. Reuters. 4 June 2014. Archived from the original on 24 April 2015. Retrieved 24 April 2015.
  19. ^ "Open Text says GXS acquisition will create growth opportunities". therecord.com/. The Record. 24 January 2014. Retrieved 24 April 2015.

External links edit

  • Official website

January 01, 1970
fingers, brewing, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, contains, content, that, written, like, advertisement, please, help, improve, removing,. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view September 2018 Learn how and when to remove this message The topic of this article may not meet Wikipedia s general notability guideline Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention If notability cannot be shown the article is likely to be merged redirected or deleted Find sources Two Fingers Brewing Co news newspapers books scholar JSTOR September 2018 Learn how and when to remove this message Learn how and when to remove this message Two Fingers Brewing Co is a craft beer brand and social enterprise Two Fingers Brewing Co is based in Farringdon London 1 Contents 1 History 2 Products 3 Design and branding 4 Awards and honours 5 Partners 6 References 7 External linksHistory editTwo Fingers Brewing Co was founded by seven friends who met whilst working at an advertising agency in London 2 In 2012 several of their colleagues were affected by prostate cancer Soon after they learnt that prostate cancer kills roughly as many men as breast cancer does women 3 however awareness and funding for prostate cancer is significantly lower 4 5 Around this time the company where they worked was moving to a new building with its own bar so they came up with the idea to produce their own craft beer to sell within it and realised the opportunity to give back to the men that drank it by donating all profits to prostate cancer charities 6 In 2013 the brand was launched nationally The founders built a supply chain of partners who agreed to work at near or below cost in support of the cause as well as forming an official partnership with Prostate Cancer UK 2 Two Fingers Brewing Co s first beer Aurelio went on sale to the public in January 2014 Notable retailers have included Tesco Ocado Morrisons Jamie s Italian and Club Gascon 6 Products editTwo Fingers Brewing Co currently sells one beer called Aurelio but has stated ambitions to expand its range giving each beer a man s name that describes the characteristics of the drink Aurelio is a Latin man s name meaning golden because of that beer being a golden ale 7 Aurelio is a 4 8 alcohol by volume golden ale brewed with pale ale malt crystal malt goldings and admiral hops Aurelio is brewed and bottled at cost for Two Fingers Brewing Co by Hepworth amp Co the Sussex based craft brewer 2 Design and branding editTwo Fingers Brewing Co s logo features a hand pointing with two fingers which is designed to represent an oath to better beer in reference to the brand s commitment to great beer for a great cause as well as a two fingered salute to prostate cancer 8 The hand points into a black hole in an irreverent reference to the digital rectal examination for prostate cancer although this is performed with one finger instead of two 7 Awards and honours edit Best Craft Beer Innovation International Beer Awards 2014 9 Selected as Official Beer of the 2014 Empire Awards 10 Contribution to the Community Award Nectar Business Small Business Awards 2014 11 Named one of the UK s 100 most resourceful inspiring and disruptive small businesses in the Smarta 100 Awards 2014 12 Winner of a Business in the Community arc contest to win a London Underground advertising poster campaign with an audience reach of over 2 million people and over 19 million opportunities to see 13 Selected to run a pop up bar in Downing Street for a special Christmas market in honour of the UK s second Small Business Saturday in December 2014 14 Startup of the year 2014 The Guardian Small Business Showcase 10 Winner of the UK Final of The Venture Chivas Regal s contest to find and celebrate the world s most innovative social enterprises 15 Partners editTwo Fingers Brewing Co works with a network of partners in order to run its social enterprise 2 By role these partners include The UK s largest men s health charity 16 Prostate Cancer UK 17 Sussex craft brewery Hepworth amp Co 2 Marston s for storage and distribution 2 Chesapeake for label printing 2 who have since merged to become Multi Packaging Solutions 18 Sales support from Cube Business Services 2 Insurance brokerage from Sutton Winson 2 PR by Persuasion 2 Corporate legal advice from Brabners 17 Electronic Data Interchange support from GXS 2 who have since merged to become OpenText 19 Social enterprise support from the Business in the Community arc scheme 13 References edit Fiddes Mark 20 January 2014 Mark Fiddes on a New Year Resolution we can all keep fighting prostate cancer Harpers co uk Harpers co uk Retrieved 24 April 2015 a b c d e f g h i j k Sadler Matt December 2014 The Aurelio Story How Beverage Brands Can Be Messengers for Good Zmags com Canadean Retrieved 24 April 2015 Cancer mortality for common cancers www cancerresearchuk org Cancer Research UK 15 September 2014 Retrieved 24 April 2015 Turnill Nicky March 2010 Cancer awareness research Dip One Full Report Final PDF esds ac uk Arden Cancer Network Retrieved 24 April 2015 Prostate cancer research lagging bbc co uk news BBC News 1 January 2013 Retrieved 24 April 2015 a b Prosser David 2 March 2015 Small business person of the week Fighting prostate cancer without running marathons www independent co uk The Independent Retrieved 24 April 2015 a b Knowles Victoria 31 July 2014 Is this the best idea since beer itself www 2degreesnetwork com 2degrees Retrieved 24 April 2015 Allsopp Ashleigh 21 January 2014 Ad agency creates beer brand to help fight prostate cancer digitalartsonline co uk DigitalArts Retrieved 24 April 2015 Briggs Fiona 15 May 2014 UK beer that fights prostate cancer wins international innovation award retailtimes co uk Retail Times Retrieved 24 April 2015 a b Sadler Matt 6 March 2015 Startup of the year 2014 Two Fingers Brewing Co theguardian com Retrieved 24 April 2015 Karren Brady shares her expertise at small businesses awards bmmagazine co uk BusinessMatters 8 September 2014 Retrieved 24 April 2015 Two Fingers Brewing Co smarta com smarta100 Smarta November 2014 Archived from the original on 24 April 2015 Retrieved 24 April 2015 a b arc Advertising Campaign Launch first ad campaign for Two Fingers Brewing and SMaRT Garage Services social enterprise enabled by Business in the Community BITC and big business bdaily co uk Global Entrepreneurship Week 20 November 2014 Archived from the original on 24 April 2015 Retrieved 24 April 2015 Robinson Howard 5 December 2014 Small businesses create Christmas fair inside Downing Street to mark Small Business Saturday bdaily co uk Bdaily Retrieved 24 April 2015 Joi Shihab 23 February 2015 Two Fingers Brewing Co crowned UK winners of The Venture huffingtonpost co uk The Huffington Post Retrieved 24 April 2015 Triggle Nick 15 August 2014 Prostate cancer drug ruling a fiasco says charity bbc co uk news BBC News Retrieved 24 April 2015 a b Brabners advises on launch of new charity beer to help fight prostate cancer PDF manchesterlawsociety org uk Manchester Law Society March 2014 Retrieved 24 April 2015 Chesapeake MPS Unify as Multi Packaging Solutions uk reuters com Reuters 4 June 2014 Archived from the original on 24 April 2015 Retrieved 24 April 2015 Open Text says GXS acquisition will create growth opportunities therecord com The Record 24 January 2014 Retrieved 24 April 2015 External links editOfficial website Retrieved from https en wikipedia org w index php title Two Fingers Brewing Co amp oldid 1178740459, wikipedia, wiki, book, books, library,

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