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Trusted Media Brands

January 31, 2023

Trusted Media Brands, Inc. (TMBI), formerly known as the Reader's Digest Association, Inc. (RDA), is an American multi-platform media and publishing company that is co-headquartered in New York City and White Plains, New York.[1][2][3] The company was founded by husband and wife DeWitt Wallace and Lila Bell Wallace in New York City in 1922 with the first publication of the magazine Reader's Digest.[4][5][6]

Trusted Media Brands, Inc.
Founded1922; 101 years ago (1922) (as Reader's Digest Association, Inc.)
New York City
FounderDeWitt Wallace
Lila Bell Wallace
Country of originUnited States
Headquarters locationNew York City
White Plains, New York
Key peopleBonnie Kintzer (CEO)
Publication types
Official websitewww.trustedmediabrands.com

The company's brands include Reader's Digest, Taste of Home, The Family Handyman, Simple & Delicious [1], Birds & Blooms, Reminisce, Country, EnrichU, and others.[7][8][9] At its peak in 1973, the flagship magazine had over 30 million subscribers and continues to be published in 30 countries.[4] As of 2016, its portfolio of brands garners 53 million unique online visitors and 40 million print readers per month.[10]

History

Trusted Media Brands, Inc. (TMBI) was founded as Reader's Digest Association, Inc. (RDA) in New York City in 1922 by married duo DeWitt Wallace and Lila Bell Wallace. The two self-published the first edition of Reader's Digest in February 1922. To market the magazine, the two used direct mail marketing and sent 5,000 letters to nurses and schoolteachers. In 1925, DeWitt Wallace purchased land in Westchester County, New York where he moved the headquarters of RDA. In 1927, the number of Reader's Digest subscribers increased to 30,000. In 1939, that number was up to 3 million, and, by 1973, it had reached over 30 million.[4][5][6]

In 1986, under the new leadership of George Grune, the RDA began creating and acquiring new brands and publications to diversify its portfolio. Its first special-interest magazine, Travel Holiday, was acquired in 1986 and was followed by the acquisition of The Family Handyman in 1987. In 1990, it acquired American Health. That same year, the company went public. At the time, it had 7,200 employees in 54 locations throughout the world.[11][12]

In 1991, RDA acquired Joshua Morris Publishing, a children's book publisher and made its first move into the children's book industry.

In 2002, RDA purchased Reiman Publications and its selection of 12 magazines for $760 million. The deal gave RDA ownership over magazines including Taste of Home, Country Woman, Birds & Blooms, Country, Reminisce, Healthy Cooking, Simple & Delicious, Farm & Ranch Living, and others.[10][13][14][15] In 2005, RDA launched Every Day with Rachael Ray and purchased Allrecipes.com the following year. Both would eventually be sold to the Meredith Corporation in 2011 and 2012 respectively.[16][17]

In March 2007, RDA was purchased by an investment group led by private equity firm, Ripplewood Holdings, for $1.6 billion. Ripplewood made RDA a private company for the first time since 1990.[18][19][20] RDA filed for bankruptcy in 2009 and again in 2012. It emerged from bankruptcy in 2013.[1][20][21] On April 7, 2014, Bonnie Kintzer was appointed President and CEO of RDA. Kintzer had previously worked at RDA from 1998 to 2007.[1][22]

One of Kintzer's first major moves was to change the company's name to Trusted Media Brands, Inc. (TMBI) in September 2015. The new name was chosen to encompass all brands under the company's banner rather than just Reader's Digest. TMBI has placed renewed focus on a wide variety of media platforms including digital content, social media, video, and others. As of 2016, TMBI's portfolio of brands reaches 53 million unique visitors, 40 million print readers, and 40 million social media users per month.[1][3][10] In 2016, TMBI sold its children's publishing operations to Readerlink Distribution Services.[23]

In August 2021, TMBI acquired Jukin Media.[24]

Brands and publications

Trusted Media Brands is home to several media brands across multiple digital platforms, social media, magazines, books, music, and events.

Taste of Home

Main article: Taste of Home

Taste of Home is a digital content provider (TasteofHome.com) and print magazine that offers information on food, cooking, and entertainment. Each year, the brand publishes 3,000 recipes, tips and stories from home cooks, all of which are tested and prepared in the Taste of Home Test Kitchen in Milwaukee, Wisconsin. Taste of Home also produced original web series called Fun with Food! and America the Tasty.[7][25][26]

Reader's Digest

Main article: Reader's Digest

Reader's Digest is a digital content provider (RD.com) and print magazine that has been in publication since 1922. The brand offers a collection of true stories, advice, and humor. Content includes advice on health, nutrition, food, and home alongside stories of national and local interest. The magazine was, at one time, the largest consumer magazine in the United States. It currently produces digital content (RD.com) and continues to publish print magazines in locations throughout the world.[4][5][6][27]

The Family Handyman

Main article: The Family Handyman

The Family Handyman is a brand with an emphasis on DIY home improvement and home repair. Digital (FamilyHandyman.com) and print content provide advice and how-to guides from current and former experts and professionals.[7][28][29]

Birds and Blooms

Main article: Birds & Blooms

Birds & Blooms is a bird and gardening magazine that is the largest such magazine in North America. It offers tips on gardening, DIY crafts, and information on birds and other backyard animals.[30]

Other brands

Other brands include Country, Country Woman, Simple & Delicious, Reminisce, Prevention, Farm & Ranch Living, EnrichU, LifeRich Publishing and Haven Home.[1][7][8][9]

Business divisions

North America
International

(Operations and licenses in 30+ countries)

  • RD Europe, Africa and Middle East
  • RD Asia Pacific
  • RD Canada
  • RD Latin America regions

See also

References

  1. ^ a b c d e Pofeldt, Elaine (March 2016). "Trusted Media Brand's Trusted Leader". Westchester Magazine. Retrieved September 5, 2016.
  2. ^ Romell, Rick (September 28, 2015). "Readers's Digest Association changing name to Trusted Media Brands Inc". Milwaukee Journal Sentinel. Retrieved September 5, 2016.
  3. ^ a b Mickey, Bill (September 28, 2015). "Reader's Digest Association Rebrands as Trusted Media Brands, Inc". Folio Magazine. Retrieved September 5, 2016.
  4. ^ a b c d Riquier, Andrea (August 17, 2015). "DeWitt Wallace's Digest Recorded The American Century". Investor's Business Daily. Retrieved September 5, 2016.
  5. ^ a b c Pinkley, Virgil (November 10, 1978). "How the Reader's Digest people do it". The Beaver County Times. Retrieved September 5, 2016.
  6. ^ a b c "Good news is still in fashion". Argus-Press. March 21, 1979. Retrieved September 5, 2016.
  7. ^ a b c d Katz, A.J. (May 13, 2016). "The Iconic Reader's Digest Is Getting a Digital Makeover". Adweek. Retrieved September 5, 2016.
  8. ^ a b Hebbard, D.B. (September 28, 2015). "RDA rebrands as Trusted Media Brands, Inc". Talking New Media. Retrieved September 5, 2016.
  9. ^ a b "In Historic Move, The Reader's Digest Association, Inc. Changes Name To 'Trusted Media Brands, Inc.'". PR Newswire. September 28, 2015. Retrieved September 5, 2016.
  10. ^ a b c Wasserman, Todd (September 28, 2015). "Reader's Digest Association Drops Reader's Digest From the Company Name". Advertising Age. Retrieved September 5, 2016.
  11. ^ Carmody, Deirdre (January 29, 1991). "Wealthy Reader's Digest is looking for ways to invest". Palm Beach Daily News. Retrieved September 5, 2016.
  12. ^ "Reader's Digest Moves to Sell Stock Publicly". The Schenectady Gazette. May 26, 1989. Retrieved September 5, 2016.
  13. ^ Hodara, Susan (May 26, 2002). "IN BUSINESS; Reader's Digest Acquires Reiman and Its Readers". The New York Times. Retrieved September 5, 2016.
  14. ^ Milliot, Jim (April 1, 2002). "Reader's Digest to Acquire Reiman Publications". Publishers Weekly. Retrieved September 5, 2016.
  15. ^ Wilkerson, David B. (March 21, 2002). "Reader's Digest buys Reiman". MarketWatch. Retrieved September 5, 2016.
  16. ^ Moses, Lucia (October 31, 2011). "RDA Finalizes 'Rachael Ray' Mag Sale to Meredith". Adweek. Retrieved September 5, 2016.
  17. ^ Moses, Lucia (January 24, 2012). "Meredith Agrees to Acquire Allrecipes". Adweek. Retrieved September 5, 2016.
  18. ^ Moses, Lucia (April 28, 2011). "Reader's Digest Looking to Unload Web's Top Food Site?". Adweek. Retrieved September 5, 2016.
  19. ^ "Group buying Reader's Digest for $1.6 billion". NBC News. November 16, 2006. Retrieved September 5, 2016.
  20. ^ a b Ives, Nat (August 24, 2009). "Reader's Digest Bankruptcy Underscores Its Need to Remake Media Model". Advertising Age. Retrieved September 5, 2016.
  21. ^ Kavilanz, Parija (February 18, 2013). "Reader's Digest parent files for bankruptcy". CNN. Retrieved September 5, 2016.
  22. ^ "Bonnie Kintzer named President and CEO of Reader's Digest Association". Talking New Media. April 7, 2014. Retrieved September 5, 2016.
  23. ^ Milliot, Jim (October 19, 2016). "Readerlink Buys Studio Fun Assets". Publishers Weekly. Retrieved September 10, 2017.
  24. ^ Hayes, Dade (August 12, 2021). "Jukin Media, Video Pioneer Known For Fail Army And 'Pizza Rat', Is Acquired By Trusted Media Brands". Deadline Hollywood.
  25. ^ "Taste of Home Cooking School returns to Circleville". Circleville Herald. September 3, 2016. Retrieved September 5, 2016.
  26. ^ "Taste of Home". Lockport Union-Sun & Journal. August 21, 2016. Retrieved September 5, 2016.
  27. ^ Ovide, Shira (July 18, 2011). "Reader's Digest for Sale: A Colorful History By the Numbers". The Wall Street Journal. Retrieved September 5, 2016.
  28. ^ "Today's Homeowner, The Family Handyman share latest homeowner hacks". The Birmingham News. February 12, 2016. Retrieved September 5, 2016.
  29. ^ Jackson, Kimberly L. (October 29, 2015). "DIY classes to help get things done around the house". The Star-Ledger. Retrieved September 5, 2016.
  30. ^ Porter-Nichels, Stephanie (August 19, 2016). "Encountering the flying flowers of Beagle Ridge Herb Farm". SWVa Today. Retrieved September 5, 2016.

External links

  • Official website

Coordinates: 40°45′14″N 73°58′23″W / 40.753921°N 73.973068°W / 40.753921; -73.973068

January 31, 2023
trusted, media, brands, tmbi, formerly, known, reader, digest, association, american, multi, platform, media, publishing, company, that, headquartered, york, city, white, plains, york, company, founded, husband, wife, dewitt, wallace, lila, bell, wallace, york. Trusted Media Brands Inc TMBI formerly known as the Reader s Digest Association Inc RDA is an American multi platform media and publishing company that is co headquartered in New York City and White Plains New York 1 2 3 The company was founded by husband and wife DeWitt Wallace and Lila Bell Wallace in New York City in 1922 with the first publication of the magazine Reader s Digest 4 5 6 Trusted Media Brands Inc Founded1922 101 years ago 1922 as Reader s Digest Association Inc New York CityFounderDeWitt WallaceLila Bell WallaceCountry of originUnited StatesHeadquarters locationNew York CityWhite Plains New YorkKey peopleBonnie Kintzer CEO Publication typesDigital content Magazines BooksOfficial websitewww wbr trustedmediabrands wbr comThe company s brands include Reader s Digest Taste of Home The Family Handyman Simple amp Delicious 1 Birds amp Blooms Reminisce Country EnrichU and others 7 8 9 At its peak in 1973 the flagship magazine had over 30 million subscribers and continues to be published in 30 countries 4 As of 2016 its portfolio of brands garners 53 million unique online visitors and 40 million print readers per month 10 Contents 1 History 2 Brands and publications 2 1 Taste of Home 2 2 Reader s Digest 2 3 The Family Handyman 2 4 Birds and Blooms 2 5 Other brands 3 Business divisions 4 See also 5 References 6 External linksHistory EditTrusted Media Brands Inc TMBI was founded as Reader s Digest Association Inc RDA in New York City in 1922 by married duo DeWitt Wallace and Lila Bell Wallace The two self published the first edition of Reader s Digest in February 1922 To market the magazine the two used direct mail marketing and sent 5 000 letters to nurses and schoolteachers In 1925 DeWitt Wallace purchased land in Westchester County New York where he moved the headquarters of RDA In 1927 the number of Reader s Digest subscribers increased to 30 000 In 1939 that number was up to 3 million and by 1973 it had reached over 30 million 4 5 6 In 1986 under the new leadership of George Grune the RDA began creating and acquiring new brands and publications to diversify its portfolio Its first special interest magazine Travel Holiday was acquired in 1986 and was followed by the acquisition of The Family Handyman in 1987 In 1990 it acquired American Health That same year the company went public At the time it had 7 200 employees in 54 locations throughout the world 11 12 In 1991 RDA acquired Joshua Morris Publishing a children s book publisher and made its first move into the children s book industry In 2002 RDA purchased Reiman Publications and its selection of 12 magazines for 760 million The deal gave RDA ownership over magazines including Taste of Home Country Woman Birds amp Blooms Country Reminisce Healthy Cooking Simple amp Delicious Farm amp Ranch Living and others 10 13 14 15 In 2005 RDA launched Every Day with Rachael Ray and purchased Allrecipes com the following year Both would eventually be sold to the Meredith Corporation in 2011 and 2012 respectively 16 17 In March 2007 RDA was purchased by an investment group led by private equity firm Ripplewood Holdings for 1 6 billion Ripplewood made RDA a private company for the first time since 1990 18 19 20 RDA filed for bankruptcy in 2009 and again in 2012 It emerged from bankruptcy in 2013 1 20 21 On April 7 2014 Bonnie Kintzer was appointed President and CEO of RDA Kintzer had previously worked at RDA from 1998 to 2007 1 22 One of Kintzer s first major moves was to change the company s name to Trusted Media Brands Inc TMBI in September 2015 The new name was chosen to encompass all brands under the company s banner rather than just Reader s Digest TMBI has placed renewed focus on a wide variety of media platforms including digital content social media video and others As of 2016 TMBI s portfolio of brands reaches 53 million unique visitors 40 million print readers and 40 million social media users per month 1 3 10 In 2016 TMBI sold its children s publishing operations to Readerlink Distribution Services 23 In August 2021 TMBI acquired Jukin Media 24 Brands and publications EditThis section contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view March 2021 Learn how and when to remove this template message Trusted Media Brands is home to several media brands across multiple digital platforms social media magazines books music and events Taste of Home Edit Main article Taste of Home Taste of Home is a digital content provider TasteofHome com and print magazine that offers information on food cooking and entertainment Each year the brand publishes 3 000 recipes tips and stories from home cooks all of which are tested and prepared in the Taste of Home Test Kitchen in Milwaukee Wisconsin Taste of Home also produced original web series called Fun with Food and America the Tasty 7 25 26 Reader s Digest Edit Main article Reader s Digest Reader s Digest is a digital content provider RD com and print magazine that has been in publication since 1922 The brand offers a collection of true stories advice and humor Content includes advice on health nutrition food and home alongside stories of national and local interest The magazine was at one time the largest consumer magazine in the United States It currently produces digital content RD com and continues to publish print magazines in locations throughout the world 4 5 6 27 The Family Handyman Edit Main article The Family Handyman The Family Handyman is a brand with an emphasis on DIY home improvement and home repair Digital FamilyHandyman com and print content provide advice and how to guides from current and former experts and professionals 7 28 29 Birds and Blooms Edit Main article Birds amp Blooms Birds amp Blooms is a bird and gardening magazine that is the largest such magazine in North America It offers tips on gardening DIY crafts and information on birds and other backyard animals 30 Other brands Edit Other brands include Country Country Woman Simple amp Delicious Reminisce Prevention Farm amp Ranch Living EnrichU LifeRich Publishing and Haven Home 1 7 8 9 Business divisions EditNorth AmericaReader s Digest RD com magazine books Taste of Home TasteofHome com magazine books The Family Handyman Birds amp Blooms Country Farm amp Ranch Living Haven Home Reminisce EnrichU Taste Digital Community Jukin MediaInternational Operations and licenses in 30 countries RD Europe Africa and Middle East RD Asia Pacific RD Canada RD Latin America regionsSee also Edit Companies portal Literature portal New York City portalList of New York companies List of English language book publishing companiesReferences Edit a b c d e Pofeldt Elaine March 2016 Trusted Media Brand s Trusted Leader Westchester Magazine Retrieved September 5 2016 Romell Rick September 28 2015 Readers s Digest Association changing name to Trusted Media Brands Inc Milwaukee Journal Sentinel Retrieved September 5 2016 a b Mickey Bill September 28 2015 Reader s Digest Association Rebrands as Trusted Media Brands Inc Folio Magazine Retrieved September 5 2016 a b c d Riquier Andrea August 17 2015 DeWitt Wallace s Digest Recorded The American Century Investor s Business Daily Retrieved September 5 2016 a b c Pinkley Virgil November 10 1978 How the Reader s Digest people do it The Beaver County Times Retrieved September 5 2016 a b c Good news is still in fashion Argus Press March 21 1979 Retrieved September 5 2016 a b c d Katz A J May 13 2016 The Iconic Reader s Digest Is Getting a Digital Makeover Adweek Retrieved September 5 2016 a b Hebbard D B September 28 2015 RDA rebrands as Trusted Media Brands Inc Talking New Media Retrieved September 5 2016 a b In Historic Move The Reader s Digest Association Inc Changes Name To Trusted Media Brands Inc PR Newswire September 28 2015 Retrieved September 5 2016 a b c Wasserman Todd September 28 2015 Reader s Digest Association Drops Reader s Digest From the Company Name Advertising Age Retrieved September 5 2016 Carmody Deirdre January 29 1991 Wealthy Reader s Digest is looking for ways to invest Palm Beach Daily News Retrieved September 5 2016 Reader s Digest Moves to Sell Stock Publicly The Schenectady Gazette May 26 1989 Retrieved September 5 2016 Hodara Susan May 26 2002 IN BUSINESS Reader s Digest Acquires Reiman and Its Readers The New York Times Retrieved September 5 2016 Milliot Jim April 1 2002 Reader s Digest to Acquire Reiman Publications Publishers Weekly Retrieved September 5 2016 Wilkerson David B March 21 2002 Reader s Digest buys Reiman MarketWatch Retrieved September 5 2016 Moses Lucia October 31 2011 RDA Finalizes Rachael Ray Mag Sale to Meredith Adweek Retrieved September 5 2016 Moses Lucia January 24 2012 Meredith Agrees to Acquire Allrecipes Adweek Retrieved September 5 2016 Moses Lucia April 28 2011 Reader s Digest Looking to Unload Web s Top Food Site Adweek Retrieved September 5 2016 Group buying Reader s Digest for 1 6 billion NBC News November 16 2006 Retrieved September 5 2016 a b Ives Nat August 24 2009 Reader s Digest Bankruptcy Underscores Its Need to Remake Media Model Advertising Age Retrieved September 5 2016 Kavilanz Parija February 18 2013 Reader s Digest parent files for bankruptcy CNN Retrieved September 5 2016 Bonnie Kintzer named President and CEO of Reader s Digest Association Talking New Media April 7 2014 Retrieved September 5 2016 Milliot Jim October 19 2016 Readerlink Buys Studio Fun Assets Publishers Weekly Retrieved September 10 2017 Hayes Dade August 12 2021 Jukin Media Video Pioneer Known For Fail Army And Pizza Rat Is Acquired By Trusted Media Brands Deadline Hollywood Taste of Home Cooking School returns to Circleville Circleville Herald September 3 2016 Retrieved September 5 2016 Taste of Home Lockport Union Sun amp Journal August 21 2016 Retrieved September 5 2016 Ovide Shira July 18 2011 Reader s Digest for Sale A Colorful History By the Numbers The Wall Street Journal Retrieved September 5 2016 Today s Homeowner The Family Handyman share latest homeowner hacks The Birmingham News February 12 2016 Retrieved September 5 2016 Jackson Kimberly L October 29 2015 DIY classes to help get things done around the house The Star Ledger Retrieved September 5 2016 Porter Nichels Stephanie August 19 2016 Encountering the flying flowers of Beagle Ridge Herb Farm SWVa Today Retrieved September 5 2016 External links EditOfficial website Coordinates 40 45 14 N 73 58 23 W 40 753921 N 73 973068 W 40 753921 73 973068 Retrieved from https en wikipedia org w index php title Trusted Media Brands amp oldid 1112516039, wikipedia, wiki, book, books, library,

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