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True (magazine)

True, also known as True, The Man's Magazine, was published by Fawcett Publications from 1937 until 1974. Known as True, A Man's Magazine in the 1930s, it was labeled True, #1 Man's Magazine in the 1960s. Petersen Publishing took over with the January 1975, issue. It was sold to Magazine Associates in August 1975, and ceased publication shortly afterward.

True
CategoriesMen's magazine
FrequencyMonthly
PublisherFawcett Publications (1937–1974)
Founded1937
Final issue1975
CountryUnited States
Based inNew York City[1]
LanguageEnglish

High adventure, sports profiles and dramatic conflicts were highlighted in articles such as "Living and Working at Nine Fathoms" by Ed Batutis, "Search for the Perfect Beer" by Bob McCabe and the uncredited "How to Start Your Own Hunting-Fishing Lodge." In addition to pictorials ("Iceland, Unexpected Eden" by Lawrence Fried) and humor pieces ("The Most Unforgettable Sonofabitch I Ever Knew" by Robert Ruark), there were columns, miscellaneous features and regular concluding pages: "This Funny Life," "Man to Man Answers," "Strange But True" and "True Goes Shopping."

Editors

Donald Ayres "Bill" Williams became associated with Fawcett Publications in 1941, serving first as editor of Mechanix Illustrated. He became editor of TRUE Magazine from 1944-48. He wrote columns in TRUE called “The Editor Speaks” or “Thus Spake Bill Williams.” He signed off on the TRUE columns as B. Wms. He died 12 Dec. 1948 in his New York apartment at age 43 from a heart ailment. Source: UP press release Dec. 13, 1948.

American journalist Michael Stern published his interview with the Italian bandit Salvatore Giuliano in True magazine in 1947.[2] In the early 1950s, when Ken Purdy was True's editor, Newsweek described it "a man's magazine with a class all its own, and the largest circulation of the bunch." A prolific contributor to Playboy and other magazines, automobile writer Purdy (Kings of the Road), was the son of W. T. Purdy, the composer of "On, Wisconsin!".

During the 1960s, True was edited by Douglas S. Kennedy. Robert Shea, co-author of The Illuminatus! Trilogy, was an associate editor from 1963 to 1965 before he moved on to Cavalier and Playboy. Charles N. Barnard and Mark Penzer edited True during the 1970s. The cover price in 1963 was 35 cents, climbing to 50 cents by 1965 and 60 cents in 1970. Fawcett also did special issues, such as True's Baseball Yearbook,[3] True's Football Yearbook, published annually from 1963 to 1972, and True's Boxing Yearbook. True's various spin-offs included calendars, such as George Petty's True Magazine Petty Girl Calendar for 1948, published by Fawcett in 1947.

Books

In January 1950, True went back to press after a sold-out issue in which Donald E. Keyhoe suggested that extraterrestrials could be piloting flying saucers. The material was reworked by Keyhoe into a best-selling paperback book, The Flying Saucers Are Real (Fawcett Gold Medal, 1950). True did follow-up UFO reports in 1967[4] and 1969. Frank Bowers edited The True Report on Flying Saucers (1967).

The magazine was the source for a number of other books, including True, A Treasury of True: The Best from 20 Years of the Man's Magazine (Barnes, 1956), edited by Charles N. Barnard and illustrated by Carl Pfeufer, and Bar Guide (Fawcett, 1950) by Ted Shane and Virgil Partch. Cartoon collections included Cartoon Laffs from True, the Man's Magazine (Crest Books, 1958), True Album of Cartoons (Fawcett, 1960), Cartoon Treasury (Fawcett, 1968) and New Cartoon Laughs: A Prize Collection from True Magazine (Fawcett, 1970).

Television

GE True, a 1962–63 television series filmed at Warner Bros. Studios in Burbank for CBS, featured stories based on the magazine's articles. Jack Webb was the executive producer, host and narrator.

The Main Library at the University of Illinois at Urbana–Champaign has a lengthy run of True back issues.

In popular culture

A feature in Mad Magazine titled "When Advertising Takes Over Magazines Completely" depicted a True cover story with the headline "A Night of Terror in the Valley of the Jolly Green Giant."

"The Last Days of Ty Cobb" by sportswriter Al Stump, which appeared in an issue of True in 1961, coincided with an autobiography of baseball great Ty Cobb published that year that the two men had collaborated on during the last months of Cobb's life. Decades later, the film Cobb, which starred Tommy Lee Jones, showed the conflicted Stump torn between writing Cobb's story the way his subject wanted it or a version that portrayed Cobb much more negatively.

References

  1. ^ Richard Combs (October 1972). "Pleasing the Man with a Magazine". American Libraries. 3 (9): 1001–1005. JSTOR 25619022.
  2. ^ Jonathan Dunnage (2022). "Sicilian Bandits and the Italian state: Narratives about Crime and (in)Security in the Post-War Italian Press, 1948 – 1950". Cultural and Social History. 19 (2): 190. doi:10.1080/14780038.2021.2002500. S2CID 244294027.
  3. ^ "'True's Baseball Yearbook' search results". Google Images. Retrieved August 21, 2015.
  4. ^ Maj. Donald E. Keyhoe, USMC (Ret.), "Someone's Watching Over Us", True, 1967 reprint at NICAP website.

Selections from True

  • The Flying Saucers Are Real (1950), by Donald Keyhoe
  • "The Sky-High Invention" (Sep. 1956), by John DuBarry
  • "A New Look at America's Mystery Giant" (Mar. 1960), by Ivan T. Sanderson
  • "You'd Better Not Call Them Toys" (May 1951), by Charles N. Barnard

true, magazine, british, magazine, trace, magazine, true, also, known, true, magazine, published, fawcett, publications, from, 1937, until, 1974, known, true, magazine, 1930s, labeled, true, magazine, 1960s, petersen, publishing, took, over, with, january, 197. For the British hip hop magazine see Trace magazine True also known as True The Man s Magazine was published by Fawcett Publications from 1937 until 1974 Known as True A Man s Magazine in the 1930s it was labeled True 1 Man s Magazine in the 1960s Petersen Publishing took over with the January 1975 issue It was sold to Magazine Associates in August 1975 and ceased publication shortly afterward TrueCategoriesMen s magazineFrequencyMonthlyPublisherFawcett Publications 1937 1974 Founded1937Final issue1975CountryUnited StatesBased inNew York City 1 LanguageEnglishHigh adventure sports profiles and dramatic conflicts were highlighted in articles such as Living and Working at Nine Fathoms by Ed Batutis Search for the Perfect Beer by Bob McCabe and the uncredited How to Start Your Own Hunting Fishing Lodge In addition to pictorials Iceland Unexpected Eden by Lawrence Fried and humor pieces The Most Unforgettable Sonofabitch I Ever Knew by Robert Ruark there were columns miscellaneous features and regular concluding pages This Funny Life Man to Man Answers Strange But True and True Goes Shopping Contents 1 Editors 2 Books 3 Television 4 In popular culture 5 References 6 Selections from TrueEditors EditDonald Ayres Bill Williams became associated with Fawcett Publications in 1941 serving first as editor of Mechanix Illustrated He became editor of TRUE Magazine from 1944 48 He wrote columns in TRUE called The Editor Speaks or Thus Spake Bill Williams He signed off on the TRUE columns as B Wms He died 12 Dec 1948 in his New York apartment at age 43 from a heart ailment Source UP press release Dec 13 1948 American journalist Michael Stern published his interview with the Italian bandit Salvatore Giuliano in True magazine in 1947 2 In the early 1950s when Ken Purdy was True s editor Newsweek described it a man s magazine with a class all its own and the largest circulation of the bunch A prolific contributor to Playboy and other magazines automobile writer Purdy Kings of the Road was the son of W T Purdy the composer of On Wisconsin During the 1960s True was edited by Douglas S Kennedy Robert Shea co author of The Illuminatus Trilogy was an associate editor from 1963 to 1965 before he moved on to Cavalier and Playboy Charles N Barnard and Mark Penzer edited True during the 1970s The cover price in 1963 was 35 cents climbing to 50 cents by 1965 and 60 cents in 1970 Fawcett also did special issues such as True s Baseball Yearbook 3 True s Football Yearbook published annually from 1963 to 1972 and True s Boxing Yearbook True s various spin offs included calendars such as George Petty s True Magazine Petty Girl Calendar for 1948 published by Fawcett in 1947 Books EditIn January 1950 True went back to press after a sold out issue in which Donald E Keyhoe suggested that extraterrestrials could be piloting flying saucers The material was reworked by Keyhoe into a best selling paperback book The Flying Saucers Are Real Fawcett Gold Medal 1950 True did follow up UFO reports in 1967 4 and 1969 Frank Bowers edited The True Report on Flying Saucers 1967 The magazine was the source for a number of other books including True A Treasury of True The Best from 20 Years of the Man s Magazine Barnes 1956 edited by Charles N Barnard and illustrated by Carl Pfeufer and Bar Guide Fawcett 1950 by Ted Shane and Virgil Partch Cartoon collections included Cartoon Laffs from True the Man s Magazine Crest Books 1958 True Album of Cartoons Fawcett 1960 Cartoon Treasury Fawcett 1968 and New Cartoon Laughs A Prize Collection from True Magazine Fawcett 1970 Television EditFurther information GE True GE True a 1962 63 television series filmed at Warner Bros Studios in Burbank for CBS featured stories based on the magazine s articles Jack Webb was the executive producer host and narrator The Main Library at the University of Illinois at Urbana Champaign has a lengthy run of True back issues In popular culture EditA feature in Mad Magazine titled When Advertising Takes Over Magazines Completely depicted a True cover story with the headline A Night of Terror in the Valley of the Jolly Green Giant The Last Days of Ty Cobb by sportswriter Al Stump which appeared in an issue of True in 1961 coincided with an autobiography of baseball great Ty Cobb published that year that the two men had collaborated on during the last months of Cobb s life Decades later the film Cobb which starred Tommy Lee Jones showed the conflicted Stump torn between writing Cobb s story the way his subject wanted it or a version that portrayed Cobb much more negatively References Edit Richard Combs October 1972 Pleasing the Man with a Magazine American Libraries 3 9 1001 1005 JSTOR 25619022 Jonathan Dunnage 2022 Sicilian Bandits and the Italian state Narratives about Crime and in Security in the Post War Italian Press 1948 1950 Cultural and Social History 19 2 190 doi 10 1080 14780038 2021 2002500 S2CID 244294027 True s Baseball Yearbook search results Google Images Retrieved August 21 2015 Maj Donald E Keyhoe USMC Ret Someone s Watching Over Us True 1967 reprint at NICAP website Selections from True Edit One Man Air Force June 1944 by Christian Gilbert The Flying Saucers Are Real 1950 by Donald Keyhoe The Sky High Invention Sep 1956 by John DuBarry A New Look at America s Mystery Giant Mar 1960 by Ivan T Sanderson You d Better Not Call Them Toys May 1951 by Charles N Barnard Retrieved from https en wikipedia org w index php title True magazine amp oldid 1148073973, wikipedia, wiki, book, books, library,

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