Tiv Ta'am (Hebrew: טִיב טַעַם, lit. "Quality Taste") is an Israeli supermarket chain, notable for being the country's most prominent purveyor of pork and other products not complying with the kosher dietary laws of Judaism. Tiv Ta'am is Israel's largest producer and supplier of non-kosher meat,[2] and is also noted for most of its branches staying open during the Jewish Sabbath and on Jewish holidays (except Yom Kippur). Some of its branches are open 24/7.[2] As of 2020, there are over 40 Tiv Ta'am branches throughout Israel. The company is also involved in food processing and formerly in telecommunications.[1]
Tiv Ta'am was founded by Kobi Tribitch and Tzachi Lipka in 1989. The company is today a national chain. In addition to the supermarkets throughout Israel, Tiv Ta'am is also involved in food processing and production, including hot dogs, chicken, fish, seafood, dried fruits, cheeses and wine, and formerly in telecommunication, which included the importing, marketing and distribution of telecommunication switchboards.[1] In 2007 Tiv Ta'am sold its holding in the telecommunication satellite company Satcom Ltd., and in September 2008 it sold its holdings in Tadiran Telecom.[1]
Potential saleedit
In June 2007 a lot of news was made and uproar among certain segments of the Israeli public,[3] when Arcadi Gaydamak, Israeli businessman, made an offer to purchase the company and making a public commitment to turn the supermarket kosher and stop selling pork.[4] He also said that he would make Mizra, the factory which produces pork products for Tiv Ta'am, supply chicken instead of pork.[3]
A few days later, the deal collapsed, when it became apparent that it was infeasible to turn the supermarket kosher in addition that Kobi Tribitch, refused to knock off $10 million from the purchase price.[3] It was infeasible to turn it kosher because Mizra had a contract with Tiv Ta'am that allowed it to sell pork, and some analysts believed Gaydamak realized most of Tiv Ta'am's customers shop there because it is not kosher.[3]
Controversyedit
Controversy was created in 2006 when the Israeli investigative affairs show Kolbotek alleged that Tiv Ta'am was selling meat after its expiration date. In 2007, Kolbotek showed video of cats roaming one of Tiv Ta'am's storerooms and eating food, prompting Tiv Ta'am to run a $500,000 advertising campaign to improve its image.[5] Tiv Ta'am has been criticized by Haredi Jews for selling non-kosher products such as pork, with many boycotting the chain.
Referencesedit
^ abcdefTLV:TTAM Google Finance, accessed 12 December 2008
^ abGaydamak acquires non-kosher supermarket chain Ynetnews, 10 June 2007
^Tiv Taam, kosher? Gaydamak says yes[permanent dead link] The Jerusalem Post, 11 June 2007
^Tiv Taam pours $500,000 into spicing up its image 2008-10-21 at the Wayback Machine Haaretz, 11 October 2007
External linksedit
Official website
February 15, 2024
hebrew, יב, quality, taste, israeli, supermarket, chain, notable, being, country, most, prominent, purveyor, pork, other, products, complying, with, kosher, dietary, laws, judaism, israel, largest, producer, supplier, kosher, meat, also, noted, most, branches,. Tiv Ta am Hebrew ט יב ט ע ם lit Quality Taste is an Israeli supermarket chain notable for being the country s most prominent purveyor of pork and other products not complying with the kosher dietary laws of Judaism Tiv Ta am is Israel s largest producer and supplier of non kosher meat 2 and is also noted for most of its branches staying open during the Jewish Sabbath and on Jewish holidays except Yom Kippur Some of its branches are open 24 7 2 As of 2020 there are over 40 Tiv Ta am branches throughout Israel The company is also involved in food processing and formerly in telecommunications 1 Tiv Ta am Holdings 1 Ltd A promotional offer on pork chops 50 shekels for 2 kg at the Beer Sheva branch Company typePublic TASE TTAM IndustryRetailFoundedIsrael 1989 HeadquartersEmek Hefer IsraelKey peopleKobi Tribitch Chairman 1 Ido Helft CEO 1 Roy Inbar CFO 1 ProductsFresh produce chicken beef pork fish and seafood imported wine with cheeseWebsitetivtaam wbr co wbr il Contents 1 History 1 1 Potential sale 1 2 Controversy 2 References 3 External linksHistory editTiv Ta am was founded by Kobi Tribitch and Tzachi Lipka in 1989 The company is today a national chain In addition to the supermarkets throughout Israel Tiv Ta am is also involved in food processing and production including hot dogs chicken fish seafood dried fruits cheeses and wine and formerly in telecommunication which included the importing marketing and distribution of telecommunication switchboards 1 In 2007 Tiv Ta am sold its holding in the telecommunication satellite company Satcom Ltd and in September 2008 it sold its holdings in Tadiran Telecom 1 Potential sale edit In June 2007 a lot of news was made and uproar among certain segments of the Israeli public 3 when Arcadi Gaydamak Israeli businessman made an offer to purchase the company and making a public commitment to turn the supermarket kosher and stop selling pork 4 He also said that he would make Mizra the factory which produces pork products for Tiv Ta am supply chicken instead of pork 3 A few days later the deal collapsed when it became apparent that it was infeasible to turn the supermarket kosher in addition that Kobi Tribitch refused to knock off 10 million from the purchase price 3 It was infeasible to turn it kosher because Mizra had a contract with Tiv Ta am that allowed it to sell pork and some analysts believed Gaydamak realized most of Tiv Ta am s customers shop there because it is not kosher 3 Controversy edit Controversy was created in 2006 when the Israeli investigative affairs show Kolbotek alleged that Tiv Ta am was selling meat after its expiration date In 2007 Kolbotek showed video of cats roaming one of Tiv Ta am s storerooms and eating food prompting Tiv Ta am to run a 500 000 advertising campaign to improve its image 5 Tiv Ta am has been criticized by Haredi Jews for selling non kosher products such as pork with many boycotting the chain References edit a b c d e f TLV TTAM Google Finance accessed 12 December 2008 a b Gaydamak acquires non kosher supermarket chain Ynetnews 10 June 2007 a b c d Gaydamak Tiv Ta am deal falls through Ynetnews 18 June 2007 Tiv Taam kosher Gaydamak says yes permanent dead link The Jerusalem Post 11 June 2007 Tiv Taam pours 500 000 into spicing up its image Archived 2008 10 21 at the Wayback Machine Haaretz 11 October 2007External links editOfficial website Retrieved from https en wikipedia org w index php title Tiv Ta 27am amp oldid 1149429917, wikipedia, wiki, book, books, library,
