The Housewives' Protective League, or HPL, was a daily CBS radio program created by Fletcher Wiley that aired from 1948 through 1962[1] and was hosted by Galen Drake over CBS-affiliated KSFO in San Francisco, and CBS-owned KNX in Los Angeles.[2]
Wiley had the first HPL program on KNX in Los Angeles in 1934. Drake began his version on KQW in San Francisco in 1940. Paul Gibson began one on WBBM in Chicago in 1942. Drake began another version on WJZ in New York City in 1954.[3]
The show highlighted a number of topics pertaining to homemakers of that time, including advice and stories about childrearing, cooking, and irreverent topics[4] and advertised a variety of products pre-approved by a panel of housewives. HPL was produced by Allen Grey, who also produced the show's predecessor, Coffee Break. The show successfully marketed a variety of household goods,[5] Grey would regularly correspond with popular brands such as Kirsh Beverages Inc, Dover Foods, Inc, and Fairway Foods,[6] among others. HPL was so product-oriented that Drake once said "I'm not a radio star, I'm a partner in a client's business when I get his product to sell"[7]
In 1947 CBS purchased the HPL productions from Wiley for a reported $1 million. The New York Times reported, "The league will become a CBS division, and the programs it controls which have been broadcast locally by WJZ for the last three years, are shortly to move to WCBS ..."[8] At that time, broadcasters on the HPL staff included Lee Adams, Drake, Gibson, Lewis Martin, John Trent, and Burritt Wheeler.[8] By November 1949, HPL had programs on nine stations in major American cities.[9]
^The Billboard. Nielsen Business Media, Inc. 1944-09-02.
^"Correspondence, 1949-1989 and undated | Archival Collections". archives.lib.umd.edu. Retrieved 2020-06-23.
^Sterling, Christopher H. (2003-12-02). Encyclopedia of Radio 3-Volume Set. Routledge. ISBN978-1-135-45648-1.
^ ab"The News of Radio". The New York Times. October 23, 1947. p. 50. Retrieved February 14, 2023.
^Adams, Val (November 27, 1949). "Galen Drake: Assembly-Line Philosopher: Erstwhile Singer Charms the Housewives With Observations and Commercials". The New York Times. p. X 9. Retrieved May 24, 2023.
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housewives, protective, league, daily, radio, program, created, fletcher, wiley, that, aired, from, 1948, through, 1962, hosted, galen, drake, over, affiliated, ksfo, francisco, owned, angeles, wiley, first, program, angeles, 1934, drake, began, version, franc. The Housewives Protective League or HPL was a daily CBS radio program created by Fletcher Wiley that aired from 1948 through 1962 1 and was hosted by Galen Drake over CBS affiliated KSFO in San Francisco and CBS owned KNX in Los Angeles 2 Wiley had the first HPL program on KNX in Los Angeles in 1934 Drake began his version on KQW in San Francisco in 1940 Paul Gibson began one on WBBM in Chicago in 1942 Drake began another version on WJZ in New York City in 1954 3 The show highlighted a number of topics pertaining to homemakers of that time including advice and stories about childrearing cooking and irreverent topics 4 and advertised a variety of products pre approved by a panel of housewives HPL was produced by Allen Grey who also produced the show s predecessor Coffee Break The show successfully marketed a variety of household goods 5 Grey would regularly correspond with popular brands such as Kirsh Beverages Inc Dover Foods Inc and Fairway Foods 6 among others HPL was so product oriented that Drake once said I m not a radio star I m a partner in a client s business when I get his product to sell 7 In 1947 CBS purchased the HPL productions from Wiley for a reported 1 million The New York Times reported The league will become a CBS division and the programs it controls which have been broadcast locally by WJZ for the last three years are shortly to move to WCBS 8 At that time broadcasters on the HPL staff included Lee Adams Drake Gibson Lewis Martin John Trent and Burritt Wheeler 8 By November 1949 HPL had programs on nine stations in major American cities 9 References edit Collection Housewives Protective League collection Archival Collections archives lib umd edu Retrieved 2020 06 23 Sterling Christopher H 2013 05 13 Biographical Dictionary of Radio Routledge ISBN 978 1 136 99376 3 HPL weekly segs take 10G Billboard September 2 1944 p 9 Retrieved February 13 2023 Housewives Protection League collection RPTF ARSC Sound Collections Database database radiopreservation org Retrieved 2020 06 23 The Billboard Nielsen Business Media Inc 1944 09 02 Correspondence 1949 1989 and undated Archival Collections archives lib umd edu Retrieved 2020 06 23 Sterling Christopher H 2003 12 02 Encyclopedia of Radio 3 Volume Set Routledge ISBN 978 1 135 45648 1 a b The News of Radio The New York Times October 23 1947 p 50 Retrieved February 14 2023 Adams Val November 27 1949 Galen Drake Assembly Line Philosopher Erstwhile Singer Charms the Housewives With Observations and Commercials The New York Times p X 9 Retrieved May 24 2023 nbsp nbsp This article about a radio show or program in the United States is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title The Housewives 27 Protective League amp oldid 1215533758, wikipedia, wiki, book, books, library,
