The Foundation for a Better Life is a non-profit501(c)(3) organization which was founded in 2000 to "promote good values".[1] The foundation creates public service campaigns to share with others its interpretation of values, including honesty, caring, and optimism in order to create better social paradigms. The foundation communicates its message through television, outdoor advertising, theatre, radio, and the internet; it is best known for the "Pass It On" campaign in which viewers are encouraged to live by and pass on certain values, with the rationale that examples of individuals living values-based lives may not change the world but collectively they make a difference. It officially declares itself a non-partisan and non-sectarian organization,[2] funded solely by the Anschutz Family Foundation.[3][4]
Founded in 1999,[3] its president is Gary Dixon. The organization launched its first campaign on November 9, 2001. The original start date was September 13, 2001 but it was postponed by the September 11 attacks. The initial campaign appeared on about 10,000 billboards, signs and posters nationwide.[5] The original message of the campaign was modified to include themes which recognized the state of the nation following the attacks. Specifically the values of "unity" and "courage" were added with images of flags and firefighters.[5] The campaign was created by copywriter Jay Schulberg[5] and art director Bernie Hogya.[6]
Prior to the launch of the campaign, Dixon contacted Nancy Fletcher, president and chief executive at the Outdoor Advertising Association of America in Washington. Reportedly he was inspired by the association's billboard campaign called God Speaks which generated enormous attention in 1999 and 2000.[5]
The Foundation neither solicits nor accepts monetary donations from the public. It is not officially affiliated with any religion and instead hopes "the values we share transcend any particular religion or nationality". The chief contributor of the foundation also serves as the chief contributor of the Random Acts of Kindness Foundation.[8] All funding comes from the Anschutz Family Foundation, an estate foundation funded by brother and sister Philip Anschutz and Sue Anschutz-Rodgers, whose parents established the foundation.[4]
^ ab"Point Person: Our Q&A with Gary Dixon on promoting values". Retrieved 2016-07-06.
^ abcdElliott, Stuart (November 9, 2001). "The Media Business; ADVERTISING; A campaign promotes noble behavior and the adoption of better values by everyone". The New York Times. New York City.
^Weller, John (2019-06-21). "Pass It On!". Billboard Insider. Retrieved 2020-07-02.
^"Frequently Asked Questions and Answers About The Foundation for a Better Life". The Foundation for a Better Life.
External linksedit
Official website
November 03, 2023
foundation, better, life, profit, organization, which, founded, 2000, promote, good, values, foundation, creates, public, service, campaigns, share, with, others, interpretation, values, including, honesty, caring, optimism, order, create, better, social, para. The Foundation for a Better Life is a non profit 501 c 3 organization which was founded in 2000 to promote good values 1 The foundation creates public service campaigns to share with others its interpretation of values including honesty caring and optimism in order to create better social paradigms The foundation communicates its message through television outdoor advertising theatre radio and the internet it is best known for the Pass It On campaign in which viewers are encouraged to live by and pass on certain values with the rationale that examples of individuals living values based lives may not change the world but collectively they make a difference It officially declares itself a non partisan and non sectarian organization 2 funded solely by the Anschutz Family Foundation 3 4 Contents 1 History 2 Funding 3 References 4 External linksHistory editFounded in 1999 3 its president is Gary Dixon The organization launched its first campaign on November 9 2001 The original start date was September 13 2001 but it was postponed by the September 11 attacks The initial campaign appeared on about 10 000 billboards signs and posters nationwide 5 The original message of the campaign was modified to include themes which recognized the state of the nation following the attacks Specifically the values of unity and courage were added with images of flags and firefighters 5 The campaign was created by copywriter Jay Schulberg 5 and art director Bernie Hogya 6 Prior to the launch of the campaign Dixon contacted Nancy Fletcher president and chief executive at the Outdoor Advertising Association of America in Washington Reportedly he was inspired by the association s billboard campaign called God Speaks which generated enormous attention in 1999 and 2000 5 The foundation continues to sponsor public service messages in various media The foundation s Pass It On campaign has incorporated the likenesses of Wayne Gretzky Michelle Kwan Oprah Winfrey Nelson Mandela Michael J Fox Albert Einstein and Muhammad Ali 7 Funding editThe Foundation neither solicits nor accepts monetary donations from the public It is not officially affiliated with any religion and instead hopes the values we share transcend any particular religion or nationality The chief contributor of the foundation also serves as the chief contributor of the Random Acts of Kindness Foundation 8 All funding comes from the Anschutz Family Foundation an estate foundation funded by brother and sister Philip Anschutz and Sue Anschutz Rodgers whose parents established the foundation 4 References edit FAQs Inspirational Quotes Positive Values About Us Pass It On passiton com Retrieved 2021 06 27 a b FAQs passiton com Retrieved 2022 09 11 a b Point Person Our Q amp A with Gary Dixon on promoting values Retrieved 2016 07 06 a b c d Elliott Stuart November 9 2001 The Media Business ADVERTISING A campaign promotes noble behavior and the adoption of better values by everyone The New York Times New York City Weller John 2019 06 21 Pass It On Billboard Insider Retrieved 2020 07 02 Champion skaters makes Times Square billboard The Post and Courier Charleston South Carolina Evening Post Industries October 7 2003 Frequently Asked Questions and Answers About The Foundation for a Better Life The Foundation for a Better Life External links editOfficial website nbsp Retrieved from https en wikipedia org w index php title The Foundation for a Better Life amp oldid 1124270549, wikipedia, wiki, book, books, library,
