The company was founded in 2010 by Carll Tucker, a veteran of the community news business with Trader Publications (sold to Gannett Company in 1999),[1] who described his new approach as a hybrid of The New York Times and Facebook.[2] The company raised almost $4 million in its first round of private equity funding,[1][3] an amount which made news in the journalism industry.[4] The company's editorial director was financial commentator and author Jane Bryant Quinn, who is also a member of its board of directors.[5] Others associated with the company included Peter Georgescu, Chairman Emeritus of the marketing and communications company Young & Rubicam, and John Falcone, former executive with mobile advertising company SmartReply.[6]
Main Street Connect first appeared as town-centric news sites in Fairfield County, Connecticut, named "The Daily [Town]", such as the first one, The Daily Norwalk for Norwalk, Connecticut.[5][7] Ten such sites were in operation by the end of 2010,[8] and Main Street Connect had 44 full-time employees as of mid-2010.[9]
The franchising structure of Main Street Connect was explicitly likened to that of the McDonald's fast food chain.[3][6] It was intended to work via a local group hiring journalists to cover a community, with the national entity supplying a framework for website technical hosting and support, working capital, and guidance related to fundamental business strategies.[3][10] There was to be no start-up fee, and Main Street Connect would get 17 percent of a site's revenue.[9] The eventual goal was to provide an attractive platform for national brands to advertise on, and to support a higher advertising rate than local websites can typically charge and one that it closer to the level that used to support local print newspapers.[3] The company's target for 2013 was to have 3,000 sites operating with some 10,000–15,000 journalists involved;[6][9] existing community newspapers were not seen as potential franchisees.[6]
Main Street Connect's start coincided with a renewed interest in local advertising among national companies.[10] It competed most prominently with another national-local combination, AOL's Patch.com, but took a slower approach than Patch in rolling out new sites.[7][11] It also competed with news aggregators such as Topix, event aggregators such as Eventful, and content creation sites such as Examiner.com and Yahoo's Associated Content.[7]
Subsequent developments
In February 2011, Main Street Connect announced that the one million mark in visits to their websites had been passed,[12] and subsequently said that the sites get about 110,000 unique visitors per month against an underlying population of some 420,000 people.[11] By March 2011, the franchising model was restructured by Tucker, who instead referred to opening "pods" of about ten sites each.[11] The company said it would launch three pods totaling 31 sites in Westchester County, New York on June 1.[13] In May 2011, Main Street Connect acquired CentralMassNews, which owned ten local news sites in Central Massachusetts.[14] On June 1, 2011, the company rolled out 32 (one more than expected) sites in Westchester.
In October 2011, Tucker was succeeded as CEO by Zohar Yardeni, formerly of Thomson Reuters and experienced with financial and information start-ups.[15] Tucker stayed on as chair of the company.[15] Main Street Connect also obtained $7 million in second round funding at this time.[15] Total sites in October 2011 numbered 52.[15]
In May 2012, the company rebranded themselves to become Daily Voice.[16] Aside from the new name and logo, there were no other changes to business operations. The new name was purchased by Main Street Connect, and therefore was no longer affiliated with Keith Boykin or Malcolm J. Harris,[17] the figures behind the 2008-begun The Daily Voice onsite news site for African Americans.
In March 2013, Yardeni suddenly resigned.[18] The company underwent a major downsizing, closing all 11 of its Massachusetts sites and laying off those employees.[19]
During 2018, the Daily Voice operation was taken over by Cantata Media, based in Norwalk, Connecticut.[20] In 2019 Cantata Media formed an alliance with Westfair Communications, the publisher of the Fairfield County Business Journal, to form a subscription-based website, Daily Voice Plus, that would feature material from both organizations.[20]
References
^ abKaplan, David (June 1, 2010). "Hyperlocal Network Mainstreet Connect Raises $3.97 Million First Round". PaidContent. Retrieved January 9, 2011.
^Tucker, Carll (April 26, 2010). "Why I Started a Business in a Dying Industry". BNET. CBS Interactive. Retrieved January 9, 2011.
^Kirchner, Lauren (July 13, 2010). "On Hyperlocals, Hyper-hiring, and Hype". Columbia Journalism Review. Retrieved January 9, 2011.
^ abCohen, David (May 19, 2010). "Main Street Connect Expands, Names Board". Mediabistro.com. Retrieved January 9, 2011.
^ abcdFitzgerald, Mark (July 2010). "McHyperlocal: A Plan to Franchise Community News". Editor & Publisher. Archived from the original on January 21, 2013. Retrieved January 9, 2011.
^ abcKrasilovsky, Peter (May 4, 2010). "NY-Area's 'Main Street Connect' Takes Aim at Hyperlocal (Too)". BIA Kelsey. Retrieved January 9, 2010.
^Krewson, Andria (May 17, 2010). "Networks Aim to Solve Local Ad Puzzle for Hyper-Local Sites". MediaShift. PBS. Retrieved January 9, 2011.
^ abcOliver, Laura (July 7, 2010). "'We're helping to rebuild a profession': Hyperlocal network founder aims for 3,000 sites". Journalism.co.uk.
^ abKrewson, Andria (May 17, 2010). "Networks Aim to Solve Local Ad Puzzle for Hyper-Local Sites". MediaShift. PBS. Retrieved January 9, 2011.
^ abcBehling, Ellie (March 16, 2011). "Main Street Connect goes after Patch". eMedia Vitals. Retrieved March 23, 2011.
^"Main Street Connect Passes 1,000,000th Visit" (Press release). Editor & Publisher. February 9, 2011.
^"Main Street Connect Announces 31 New Sites in Westchester County, N.Y." (Press release). Editor & Publisher. March 3, 2011. Retrieved March 23, 2011.
^Tartakoff, Joseph (May 19, 2011). "Hyperlocal Network Main Street Connect Buys CentralMassNews". PaidContent. Retrieved May 25, 2012.
^ abcd"Main Street Connect Raises $7 Million and Appoints Zohar Yardeni as CEO" (Press release). PR Newswire. October 31, 2011.
^Staff Report (May 25, 2012). "We're Now The Daily Voice, Norwalk". The Daily Voice. Retrieved May 26, 2012.
^"Contact Us". The Daily Voice. Retrieved May 25, 2012.
^Ferrari, Jerrod (March 4, 2013). "Daily Voice closes Mass. sites, lays off some in Connecticut and New York". The Hour.
^Bird Jr., Walter (March 4, 2013). "Daily Voice shutting down Mass. sites". Worcester Magazine.
^ abSoule, Alexander (April 4, 2019). "Regional news outlets pair in online venture". The Stamford Advocate.
External links
Daily Voice official site
Nieman Journalism Lab Encyclo entry on Main Street Connect
January 26, 2023
daily, voice, american, hyperlocal, news, daily, voice, formerly, main, street, connect, american, community, journalism, company, specializing, hyperlocal, media, that, based, norwalk, connecticut, currently, operates, significant, number, town, based, news, . Daily Voice formerly Main Street Connect is an American community journalism company specializing in hyperlocal media that is based in Norwalk Connecticut and currently operates a significant number of town based news web sites in Westchester County Dutchess County Putnam County Rockland County in New York Bergen County Passaic County in New Jersey and Fairfield County Connecticut Daily VoiceType of businessPrivateType of siteLocal NewsHeadquartersNorwalk Connecticut U S Area servedFairfield County ConnecticutWestchester County New YorkRockland County New YorkPutnam County New YorkDutchess County New YorkSullivan County New YorkOrange County New YorkUlster County New YorkPassaic County New JerseyBergen County New JerseyFounder s Carll Tucker ChairKey peopleCarll Tucker CEOZohar Yardeni CEOTravis Hardman COOTed YangServicesOnline community newsEmployees44 mid 2010 100 mid 2012 URLdailyvoice wbr comLaunched2010Current statusActive Contents 1 Founding and initial history 2 Subsequent developments 3 References 4 External linksFounding and initial history Edit The company s former logo The company was founded in 2010 by Carll Tucker a veteran of the community news business with Trader Publications sold to Gannett Company in 1999 1 who described his new approach as a hybrid of The New York Times and Facebook 2 The company raised almost 4 million in its first round of private equity funding 1 3 an amount which made news in the journalism industry 4 The company s editorial director was financial commentator and author Jane Bryant Quinn who is also a member of its board of directors 5 Others associated with the company included Peter Georgescu Chairman Emeritus of the marketing and communications company Young amp Rubicam and John Falcone former executive with mobile advertising company SmartReply 6 Main Street Connect first appeared as town centric news sites in Fairfield County Connecticut named The Daily Town such as the first one The Daily Norwalk for Norwalk Connecticut 5 7 Ten such sites were in operation by the end of 2010 8 and Main Street Connect had 44 full time employees as of mid 2010 9 The franchising structure of Main Street Connect was explicitly likened to that of the McDonald s fast food chain 3 6 It was intended to work via a local group hiring journalists to cover a community with the national entity supplying a framework for website technical hosting and support working capital and guidance related to fundamental business strategies 3 10 There was to be no start up fee and Main Street Connect would get 17 percent of a site s revenue 9 The eventual goal was to provide an attractive platform for national brands to advertise on and to support a higher advertising rate than local websites can typically charge and one that it closer to the level that used to support local print newspapers 3 The company s target for 2013 was to have 3 000 sites operating with some 10 000 15 000 journalists involved 6 9 existing community newspapers were not seen as potential franchisees 6 Main Street Connect s start coincided with a renewed interest in local advertising among national companies 10 It competed most prominently with another national local combination AOL s Patch com but took a slower approach than Patch in rolling out new sites 7 11 It also competed with news aggregators such as Topix event aggregators such as Eventful and content creation sites such as Examiner com and Yahoo s Associated Content 7 Subsequent developments EditIn February 2011 Main Street Connect announced that the one million mark in visits to their websites had been passed 12 and subsequently said that the sites get about 110 000 unique visitors per month against an underlying population of some 420 000 people 11 By March 2011 the franchising model was restructured by Tucker who instead referred to opening pods of about ten sites each 11 The company said it would launch three pods totaling 31 sites in Westchester County New York on June 1 13 In May 2011 Main Street Connect acquired CentralMassNews which owned ten local news sites in Central Massachusetts 14 On June 1 2011 the company rolled out 32 one more than expected sites in Westchester In October 2011 Tucker was succeeded as CEO by Zohar Yardeni formerly of Thomson Reuters and experienced with financial and information start ups 15 Tucker stayed on as chair of the company 15 Main Street Connect also obtained 7 million in second round funding at this time 15 Total sites in October 2011 numbered 52 15 In May 2012 the company rebranded themselves to become Daily Voice 16 Aside from the new name and logo there were no other changes to business operations The new name was purchased by Main Street Connect and therefore was no longer affiliated with Keith Boykin or Malcolm J Harris 17 the figures behind the 2008 begun The Daily Voice onsite news site for African Americans In March 2013 Yardeni suddenly resigned 18 The company underwent a major downsizing closing all 11 of its Massachusetts sites and laying off those employees 19 During 2018 the Daily Voice operation was taken over by Cantata Media based in Norwalk Connecticut 20 In 2019 Cantata Media formed an alliance with Westfair Communications the publisher of the Fairfield County Business Journal to form a subscription based website Daily Voice Plus that would feature material from both organizations 20 References Edit a b Kaplan David June 1 2010 Hyperlocal Network Mainstreet Connect Raises 3 97 Million First Round PaidContent Retrieved January 9 2011 Tucker Carll April 26 2010 Why I Started a Business in a Dying Industry BNET CBS Interactive Retrieved January 9 2011 a b c d McGann Laura May 25 2010 Borrowing from burgers franchise model startup wants to make community news sites profitable Nieman Foundation for Journalism at Harvard University Retrieved January 9 2011 Kirchner Lauren July 13 2010 On Hyperlocals Hyper hiring and Hype Columbia Journalism Review Retrieved January 9 2011 a b Cohen David May 19 2010 Main Street Connect Expands Names Board Mediabistro com Retrieved January 9 2011 a b c d Fitzgerald Mark July 2010 McHyperlocal A Plan to Franchise Community News Editor amp Publisher Archived from the original on January 21 2013 Retrieved January 9 2011 a b c Krasilovsky Peter May 4 2010 NY Area s Main Street Connect Takes Aim at Hyperlocal Too BIA Kelsey Retrieved January 9 2010 Krewson Andria May 17 2010 Networks Aim to Solve Local Ad Puzzle for Hyper Local Sites MediaShift PBS Retrieved January 9 2011 a b c Oliver Laura July 7 2010 We re helping to rebuild a profession Hyperlocal network founder aims for 3 000 sites Journalism co uk a b Krewson Andria May 17 2010 Networks Aim to Solve Local Ad Puzzle for Hyper Local Sites MediaShift PBS Retrieved January 9 2011 a b c Behling Ellie March 16 2011 Main Street Connect goes after Patch eMedia Vitals Retrieved March 23 2011 Main Street Connect Passes 1 000 000th Visit Press release Editor amp Publisher February 9 2011 Main Street Connect Announces 31 New Sites in Westchester County N Y Press release Editor amp Publisher March 3 2011 Retrieved March 23 2011 Tartakoff Joseph May 19 2011 Hyperlocal Network Main Street Connect Buys CentralMassNews PaidContent Retrieved May 25 2012 a b c d Main Street Connect Raises 7 Million and Appoints Zohar Yardeni as CEO Press release PR Newswire October 31 2011 Staff Report May 25 2012 We re Now The Daily Voice Norwalk The Daily Voice Retrieved May 26 2012 Contact Us The Daily Voice Retrieved May 25 2012 Ferrari Jerrod March 4 2013 Daily Voice closes Mass sites lays off some in Connecticut and New York The Hour Bird Jr Walter March 4 2013 Daily Voice shutting down Mass sites Worcester Magazine a b Soule Alexander April 4 2019 Regional news outlets pair in online venture The Stamford Advocate External links EditDaily Voice official site Nieman Journalism Lab Encyclo entry on Main Street Connect Retrieved from https en wikipedia org w index php title The Daily Voice American hyperlocal news amp oldid 1058507839, wikipedia, wiki, book, books, library,
