The Asian American Foundation

The Asian American Foundation (TAAF) is an American foundation founded in 2021 by a group of prominent Asian Americans and Pacific Islanders, aiming to support an array of Asian American and Pacific Islander causes and create a national infrastructure for a community that has faced an increasing number of racial attacks.^[2] Launched with $250 million,^[3] TAAF is described by organizers as the largest-ever philanthropic effort to support the AAPI community in history.^[4] The founders include Joe Tsai, Joseph Bae, Li Lu, Peng Zhao, Sheila Lirio Marcelo, Jerry Yang, Angela Chao^[5] and Jonathan Greenblatt. Its Founding Advisory Council members include Daniel Dae Kim, Lisa Ling, Condoleezza Rice, Jeremy Lin and more.^[6] The organization is chaired by Li Lu,^[7][8] and Norman Chen is the Chief Executive Officer (CEO).^[9]

The Asian American Foundation

Nickname	TAAF
Formation	2021; 3 years ago (2021)
Legal status	Non-profit
Purpose	Asian American movement
Location	Washington, D.C.^[1]
Services	incubator, funder, organizer, media
Key people	Li Lu (Chairman), Norman Chen (CEO)
Main organ	Board of Directors
Affiliations	AAAJ, Stop AAPI Hate, National Asian American Women's Forum
Budget	US$250,000,000
Website	taaf.org

Initiatives

According to TAFF's 5-year portfolio strategy,^[10] TAAF focuses on four core initiatives:^[11][12]

• Anti-hate
• Education
• Narrative change
• Resources & representation

In addition, TAAF's AAPI Giving Challenge is a multi-year campaign where partners can make direct grant-making to AAPI organizations, invest in diversity programs, support AAPI businesses, or provide in-kind services.^[13]

Data and research

TAAF funds an annual survey Social Tracking of Asian Americans in the U.S. (STAATUS)^[14] and partners with organizations like the National Asian Pacific American Women’s Forum (NAPAWF) and the Stop Asian Hate coalition to provide data about the AAPI community^[15] such as the AANHPI women state of safety survey and the Documenting anti-AAPI hate: Codebook.

References

1. "The Asian American Foundation Launches to Improve AAPI Advocacy, Power, and Representation Across American Society". The Asian American Foundation. 3 May 2021. Retrieved 19 May 2021 – via Cision.
2. "Asian-American business leaders launch $250M effort to fight hate". Reuters. 2021-05-03. Retrieved 2021-05-08.
3. "Asian American Foundation launched with pledges totaling $250 million". Philanthropy News Digest. Retrieved 20 May 2021.
4. "Lisa Ling, Naomi Osaka, Jeremy Lin, Kevin Durant, and More Help Launch The Asian American Foundation". PEOPLE.com. Retrieved 2021-05-08.
5. Isidore, Chris (2024-02-14). "Shipping CEO Angela Chao, sister of former Cabinet member Elaine Chao, dies in car crash | CNN Business". CNN. Retrieved 2024-02-15.
6. "Nets' Joe Tsai, Yahoo Founder Jerry Yang and More Launch $250 Million Initiative to Fight Hate". news.yahoo.com. Retrieved 2021-05-08.
7. "Asian-American leaders launch US$250 million effort to combat hate". South China Morning Post. 2021-05-04. Retrieved 2021-08-31.
8. White, Abbey (May 2, 2023). "Michelle Yeoh, Simu Liu, Daniel Dae Kim to Headline TAAF Heritage Month Summit and Celebration (Exclusive)". The Hollywood Reporter. from the original on November 7, 2023. Retrieved November 7, 2023.
9. "About Us | TAAF". www.taaf.org. Retrieved 2023-10-25.
10. "Our Approach | TAAF". www.taaf.org. Retrieved 2023-10-26.
11. Sorkin, Andrew Ross; Lee, Edmund (2021-05-03). "Asian-American Business Leaders Fund Effort to Fight Discrimination". The New York Times. ISSN 0362-4331. Retrieved 2021-05-10.
12. "Our Work | TAAF". www.taaf.org. Retrieved 2023-10-25.
13. "AAPI Giving Challenge | TAAF". www.taaf.org. Retrieved 2023-10-25.
14. "New Surveys of Asian Americans Show Persistent Racism and Hardship". Bloomberg.com. 2023-05-09. Retrieved 2023-10-26.
15. "TAAF Data & Research | Our Work". www.taaf.org. Retrieved 2023-10-26.

External links

• Official website