Tampax (a portmanteau of tampon and pack) is a brand of tampon currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997.[2] It is a subsidiary of P&G's Always brand and is sold in over 100 countries.
1931; 92 years ago (1931)[1] (as Tampax Sales Corporation)
Markets
World
Previous owners
Tampax Incorporated Tambrands, Inc.
Website
www.tampax.com
The product was designed by Earle Haas, who filed a patent in the 1930s.[3][4] The original product was designed from the start as flushable and biodegradable.[citation needed]
History
In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 magazines. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[5]
Tampax conducted medical studies in 1945 to prove the safety of tampons.[6]
Marketing for the product includes the company's BeingGirl website.[7][8]
Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.
References
^Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 426. ISBN9781591391470. Retrieved May 7, 2013.
^"Procter & Gamble Acquiring Tambrands". Los Angeles Times. 1997-04-10. Retrieved 2019-11-27.
^Fetters, Story by Ashley (2015-06-01). "The Tampon: A History". The Atlantic. ISSN 1072-7825. Retrieved 2019-11-27.
^"The Bizarre History Of The Tampon". Bustle. Retrieved 2019-11-27.
^Schultz, Jaime (2014-03-15). Qualifying Times: Points of Change in U.S. Women's Sport. University of Illinois Press. ISBN9780252095962.
^Delaney, Janice; Lupton, Mary Jane; Toth, Emily (1988). The Curse: A Cultural History of Menstruation. University of Illinois Press. ISBN9780252014529.
^Palmer, Alex (January 1, 2011). . Direct Marketing News. Archived from the original on October 15, 2014. Retrieved March 30, 2012.
^Nutter, Blaise (August 31, 2009). . iMediaConnection. Archived from the original on August 29, 2011. Retrieved March 30, 2012.
External links
Official website
March 06, 2023
tampax, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, january, 2013, lear. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Tampax news newspapers books scholar JSTOR January 2013 Learn how and when to remove this template message Tampax a portmanteau of tampon and pack is a brand of tampon currently owned by Procter amp Gamble It was based in White Plains New York US until its sale to Procter amp Gamble in 1997 2 It is a subsidiary of P amp G s Always brand and is sold in over 100 countries TampaxProduct typeTamponOwnerProcter amp GambleCountryUnited StatesIntroduced1931 92 years ago 1931 1 as Tampax Sales Corporation MarketsWorldPrevious ownersTampax IncorporatedTambrands Inc Websitewww wbr tampax wbr comThe product was designed by Earle Haas who filed a patent in the 1930s 3 4 The original product was designed from the start as flushable and biodegradable citation needed History EditIn 1937 Tampax worked with McCann Erickson for its marketing campaigns In 1949 the brand appeared in more than 50 magazines From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors 5 During World War II Tampax produced wound dressings for the military citation needed In 1984 the company was renamed Tambrands Inc citation needed Tampax conducted medical studies in 1945 to prove the safety of tampons 6 Marketing for the product includes the company s BeingGirl website 7 8 Tampax was an independent company based in Palmer Massachusetts and headquartered in New York City for over 50 years Renamed Tambrands Inc in 1984 the company was purchased by Procter amp Gamble in 1997 Tampax is available in over 100 countries there is no distribution in Germany and Austria References Edit Davis Dyer et al May 1 2004 Rising Tide Lessons from 165 Years of Brand Building at Procter and Gamble Harvard Business Press p 426 ISBN 9781591391470 Retrieved May 7 2013 Procter amp Gamble Acquiring Tambrands Los Angeles Times 1997 04 10 Retrieved 2019 11 27 Fetters Story by Ashley 2015 06 01 The Tampon A History The Atlantic ISSN 1072 7825 Retrieved 2019 11 27 The Bizarre History Of The Tampon Bustle Retrieved 2019 11 27 Schultz Jaime 2014 03 15 Qualifying Times Points of Change in U S Women s Sport University of Illinois Press ISBN 9780252095962 Delaney Janice Lupton Mary Jane Toth Emily 1988 The Curse A Cultural History of Menstruation University of Illinois Press ISBN 9780252014529 Palmer Alex January 1 2011 Marketers strike a balance between skeptical teens and their cautious parents Direct Marketing News Archived from the original on October 15 2014 Retrieved March 30 2012 Nutter Blaise August 31 2009 5 rules for marketing in niche social networks iMediaConnection Archived from the original on August 29 2011 Retrieved March 30 2012 External links EditOfficial website Retrieved from https en wikipedia org w index php title Tampax amp oldid 1130968131, wikipedia, wiki, book, books, library,
