SurveyUSA is a polling firm in the United States. It conducts market research for corporations and interest groups, but is best known for conducting opinion polls for various political offices and questions. SurveyUSA conducts these opinion polls under contract by over 50 television stations (who also use the SurveyUSA market research to fine-tune their newscasts for higher ratings). The difference between SurveyUSA and other telephone polling firms is twofold. First, SurveyUSA does not use live call center employees, but an automated system. Taped questions are asked of the respondent by a professional announcer (usually a local news anchor), and the respondent is invited to press a button on their touch tonetelephone or record a message at a prompt designating their selection. Secondly, SurveyUSA uses more concise language, especially for ballot propositions, than competitors. This can lead to diverging results, such as for California Proposition 76, where one version of the SurveyUSA question with a one sentence description, polled significantly differently compared to another version with a three sentence description (which was similar to a version of the question used by other pollsters, which used a five or six sentence question).[1]
SurveyUSA is owned by Hypotenuse, Inc., a privately held company in New Jersey.
As of March 2023, the polling analysis website FiveThirtyEight, led by statistician Nate Silver, had 856 SurveyUSA polls in its database, and gave SurveyUSA an "A+" grade on the basis of its historical accuracy and methodology. FiveThirtyEight listed SurveyUSA as having a 89% accuracy rate in calling elections.[2]
SurveyUSA President Jay Leve interviewed by The Hotline, National Journal's Daily Briefing on Politics
Article from Public Opinion Quarterly by Mark Blumenthal, author of the Mystery Pollster blog, in which Blumenthal discusses advantages and disadvantages of the automated survey technology used in SurveyUSA's polls.
December 15, 2023
surveyusa, this, article, includes, list, general, references, lacks, sufficient, corresponding, inline, citations, please, help, improve, this, article, introducing, more, precise, citations, july, 2010, learn, when, remove, this, template, message, polling, . This article includes a list of general references but it lacks sufficient corresponding inline citations Please help to improve this article by introducing more precise citations July 2010 Learn how and when to remove this template message SurveyUSA is a polling firm in the United States It conducts market research for corporations and interest groups but is best known for conducting opinion polls for various political offices and questions SurveyUSA conducts these opinion polls under contract by over 50 television stations who also use the SurveyUSA market research to fine tune their newscasts for higher ratings The difference between SurveyUSA and other telephone polling firms is twofold First SurveyUSA does not use live call center employees but an automated system Taped questions are asked of the respondent by a professional announcer usually a local news anchor and the respondent is invited to press a button on their touch tone telephone or record a message at a prompt designating their selection Secondly SurveyUSA uses more concise language especially for ballot propositions than competitors This can lead to diverging results such as for California Proposition 76 where one version of the SurveyUSA question with a one sentence description polled significantly differently compared to another version with a three sentence description which was similar to a version of the question used by other pollsters which used a five or six sentence question 1 SurveyUSA is owned by Hypotenuse Inc a privately held company in New Jersey As of March 2023 the polling analysis website FiveThirtyEight led by statistician Nate Silver had 856 SurveyUSA polls in its database and gave SurveyUSA an A grade on the basis of its historical accuracy and methodology FiveThirtyEight listed SurveyUSA as having a 89 accuracy rate in calling elections 2 References edit Results of SurveyUSA Election Poll 7362 Nate Silver FiveThirtyEight s Pollster Ratings FiveThirtyEight last accessed April 27 2023 External links editSurveyUSA web site SurveyUSA President Jay Leve interviewed by The Hotline National Journal s Daily Briefing on Politics Article from Public Opinion Quarterly by Mark Blumenthal author of the Mystery Pollster blog in which Blumenthal discusses advantages and disadvantages of the automated survey technology used in SurveyUSA s polls Retrieved from https en wikipedia org w index php title SurveyUSA amp oldid 1152007481, wikipedia, wiki, book, books, library,
