Surabhi ("Fragrance") is an Indian cultural magazine show hosted by Renuka Shahane and Siddharth Kak, which ran from 1990 to 2001 with a year's break in 1991.[3] It was initially telecast on the state-run television channel Doordarshan, and later moved to Star Plus in the Sunday morning slot.[4][5][6] Surabhi was produced by Kak's Mumbai-based production house Cinema Vision India. Its theme was Indian culture. The show is India's longest-running cultural series and features in the Limca Book of Records for receiving the largest measured audience response ever in the history of Indian television.[citation needed]
The title music of Surabhi was composed by Indian composer and classical violinist L. Subramaniam. Indian cooperative dairy giant Amul sponsored it for a long time, and the show was titled Amul Surabhi.[7]
One of the reasons of its popularity was the weekly quiz open for viewer participation. At that time, mobile phones and the Internet were not prevalent in India and viewers would post their responses using the 15 paisepostcard of India post. According to the Limca Book of Records, the show once received the highest ever documented response in the history of Indian television – over 1.4 million letters in a single week. The Indian postal department was forced to issue a different category of postcards called "Competition Postcards" priced at 2 Rupees each for participating in such contests.[8]
During the 1990s, Surabhi had become a benchmark show and is known as "one of the best television shows ever made that reflected the length and breadth of the Indian culture".[5] Subsequently, Kak established the Surabhi Foundation with the assistance of Ford Foundation and started a project on preserving cultural artifacts.[4]
Referencesedit
^. Archived from the original on 15 September 2012. Retrieved 15 March 2011.
surabhi, series, surabhi, fragrance, indian, cultural, magazine, show, hosted, renuka, shahane, siddharth, which, from, 1990, 2001, with, year, break, 1991, initially, telecast, state, television, channel, doordarshan, later, moved, star, plus, sunday, morning. Surabhi Fragrance is an Indian cultural magazine show hosted by Renuka Shahane and Siddharth Kak which ran from 1990 to 2001 with a year s break in 1991 3 It was initially telecast on the state run television channel Doordarshan and later moved to Star Plus in the Sunday morning slot 4 5 6 Surabhi was produced by Kak s Mumbai based production house Cinema Vision India Its theme was Indian culture The show is India s longest running cultural series and features in the Limca Book of Records for receiving the largest measured audience response ever in the history of Indian television citation needed SurabhiGenreCulture magazine showCreated bySiddharth KakDirected byAbhilash Bhattacharya 1 Presented bySiddharth Kak Renuka ShahaneTheme music composerL SubramaniamCountry of originIndiaOriginal languageHindiNo of seasons9No of episodes415 2 ProductionProducerSiddharth KakProduction companyCinema Vision IndiaOriginal releaseNetworkDD NationalStar PlusRelease1990 1990 2001 2001 Contents 1 History 2 References 3 Further reading 4 External links 5 See alsoHistory editThe title music of Surabhi was composed by Indian composer and classical violinist L Subramaniam Indian cooperative dairy giant Amul sponsored it for a long time and the show was titled Amul Surabhi 7 One of the reasons of its popularity was the weekly quiz open for viewer participation At that time mobile phones and the Internet were not prevalent in India and viewers would post their responses using the 15 paise postcard of India post According to the Limca Book of Records the show once received the highest ever documented response in the history of Indian television over 1 4 million letters in a single week The Indian postal department was forced to issue a different category of postcards called Competition Postcards priced at 2 Rupees each for participating in such contests 8 During the 1990s Surabhi had become a benchmark show and is known as one of the best television shows ever made that reflected the length and breadth of the Indian culture 5 Subsequently Kak established the Surabhi Foundation with the assistance of Ford Foundation and started a project on preserving cultural artifacts 4 References edit Abhilash Bhattacharya Abhilash Bhattacharya India Abhilash Bhattacharya of Ujjain Archived from the original on 15 September 2012 Retrieved 15 March 2011 Decade of Surabhi Surabhi Bhatt Shephali 2 September 2017 The unplanned glory of Surabhi ETBrandEquity com Retrieved 10 September 2017 a b Glorifying India s diverse culture on the celluloid screen Indian Express 18 May 2002 Archived from the original on 11 July 2004 a b Cultural tales Indian Express 21 July 2010 Back with a new look The Hindu 23 February 2008 Archived from the original on 11 March 2012 Retrieved 4 February 2011 Television Shows Amul TV The fragrance of Surabhi Further reading editSurabhi Ke Sau Sawaal by Siddharth Kak Rupa amp Co 2005 ISBN 81 291 0544 6 External links editSurabhi at IMDb The title music of Surabhi on YouTubeSee also edit7 RCR TV Series Samvidhaan TV Series Satyamev Jayate TV series Pradhanmantri TV Series Television shows based on Indian history Retrieved from https en wikipedia org w index php title Surabhi TV series amp oldid 1173942854, wikipedia, wiki, book, books, library,
