For the agent-based social simulation, see Sugarscape.
Sugar was a British magazine for teenage girls published by Hachette Filipacchi. Its content focused on boys, fashion, celebrities, real-life stories about teenagers and other similar matters. The editor, when it closed in 2011, was Annabel Brog.[1] The brand lived on until 2016 through the website sugarscape.com. Aimed at females 16–24, it was edited by Kate Lucey.
sugarscape.com
Editor
Annabel Brog
Former editors
Claire Irvin Jennifer Cawthron (née Stringer) Sarah Pyper Marina Gask Kathryn Brown
Sugar dealt with the concerns of teenage girls. The magazine featured an advice column that answers questions sent in by readers, typically dealing with relationships, body image and health issues.
Sugar ran a nationwide model competition every year, giving one lucky teen the opportunity to win a modelling contract.
On the cover of the main magazine was a female celebrity. Also with the magazine came a free LAD mag, which contained posters and gossip about boys.
In 2007, Sugar established a website, "Sugarscape", which contained celebrity gossip and exclusive competitions and was seen as a brand extension to the magazine.
History
Sugar magazine was launched in October 1994,[2] published by Attic Futura.[3] The first edition, November 1994, was an immediate success, reaching a circulation of 205,000 exceeding its initial circulation target by 55,000. It soon overtook its main rival, Just Seventeen. Like competing titles at the time, Sugar used explicit sexual editorial to attract readership. This was controversial and contributed to the establishment of the Teenage Magazine Arbitration Panel in 1996. Sales peaked in 1997, after which demand for teen mags generally, Sugar included, began to go into decline due to the rising influence of digital media.[4] In 2002, Attic Futura was bought by Hachette.[5]Sugar finally lost its number one market lead position in 2006 to rival magazine Bliss.[4]
In January 2011, Hachette announced its intention to close Sugar magazine in March 2011 as part of a proposed sale of the group's magazine titles to Hearst Corporation, due to the decline of subscribers over the previous five years from 250,099 to 113,320 according to ABC. The website, however, would be retained.[3]
In December 2016, Sugarscape.com announced it was closing down. For a time, the domain redirected to Cosmopolitan magazine.
Editors
The title has had several editors over the years. Founder editor was Kathryn Brown[2] who established the magazine based on the success of Girlfriend that she had helped launch in Australia with the co-founder of Attic Futura, Steve Bush.[6][7] Former features editor and assistant editor, Marina Gask, took over as editor in November 1996.[8][9] Sarah Pyper succeeded her following Gask's departure in 1998. Pyper left in August 1999 and was replaced by Jennifer Stringer who had formerly worked on BBC spin-off magazines from TV shows Live & Kicking and Top of the Pops.[10] Following marriage, Jennifer Cawthron, left in 2001 and went on to edit Sneak magazine.[11] Claire Irvin was appointed editor in 2003 having been acting editor since Cawthron's departure.[12] With Irvin's departure in late 2003, Nick Chalmers was appointed acting editor[13] until appointment of former deputy editor of Bliss, Annabel Brog, in 2004.[1]
References
^ ab"Article: Media Relations: Contact Book Update.(publishing industry-appointments)". PR Week. 15 October 2004. Retrieved 20 January 2011.
^ abBlanchard, Tasmin (9 October 1994). "The Neighbours factor: why teens prefer all things Australian: 'Sugar' magazine could be the biggest thing out of Oz since Jason and Kylie. Tamsin Blanchard reports". The Independent. London. Archived from the original on 2022-05-25.
^ abKatherine Levy (19 January 2011). "Hachette to close teen magazine Sugar after 16 years". Media Week. Retrieved 20 January 2011.
^ ab"Teen magazines". Magforum.com. Retrieved 20 January 2011.
^"Attic Futura bought by Hachette Filipacchi Medias". PR Week. 16 August 2002.
^Scott Hughes (18 May 1998). "CV: Kathryn Brown, Editor, 'Red'". The Independent. London. Archived from the original on 2022-05-25.
^Marc Andrews; Claire Isaac; David Nichols (2011). Pop Life: Inside Smash Hits Australia 1984 - 2007. Affirm Press. pp. 77–78. ISBN9780987132673.
^Scott Hughes (29 September 1997). "Media: CV – Marina Gask; Editor, 'Sugar'". The Independent. London. Archived from the original on 2022-05-25.
^Glenda Cooper (24 August 1997). "Teen mags shy away from sex advice". The Independent. London. Archived from the original on 2022-05-25.
^Ed Shelton (25 February 2000). "MEDIA: Live'n'Kicking's Stringer takes on Sugar editorship". Media Week.
^Aidan Smith (26 April 2002). "Sneak Peek". The Scotsman. Edinburgh.
^Ruth Addicott (14 February 2003). . Press Gazette. Archived from the original on 16 June 2011. Retrieved 20 January 2011.
^Ruth Aldicott (28 November 2003). . Press Gazette. Archived from the original on 16 June 2011.
sugarscape, agent, based, social, simulation, sugarscape, sugar, british, magazine, teenage, girls, published, hachette, filipacchi, content, focused, boys, fashion, celebrities, real, life, stories, about, teenagers, other, similar, matters, editor, when, clo. For the agent based social simulation see Sugarscape Sugar was a British magazine for teenage girls published by Hachette Filipacchi Its content focused on boys fashion celebrities real life stories about teenagers and other similar matters The editor when it closed in 2011 was Annabel Brog 1 The brand lived on until 2016 through the website sugarscape com Aimed at females 16 24 it was edited by Kate Lucey sugarscape comEditorAnnabel BrogFormer editorsClaire IrvinJennifer Cawthron nee Stringer Sarah PyperMarina GaskKathryn BrownCategoriesTeen magazineFrequencyMonthlyCirculation113 320PublisherRita LewisFirst issueOctober 1994 1994 10 Final issueMarch 2011CompanyHearst Magazines UKCountryUnited KingdomBased inLondonLanguageEnglishWebsitewww wbr sugarscape wbr comISSN1355 9672 Contents 1 Content 2 History 3 Editors 4 References 5 External linksContent EditSugar dealt with the concerns of teenage girls The magazine featured an advice column that answers questions sent in by readers typically dealing with relationships body image and health issues Sugar ran a nationwide model competition every year giving one lucky teen the opportunity to win a modelling contract On the cover of the main magazine was a female celebrity Also with the magazine came a free LAD mag which contained posters and gossip about boys In 2007 Sugar established a website Sugarscape which contained celebrity gossip and exclusive competitions and was seen as a brand extension to the magazine History EditSugar magazine was launched in October 1994 2 published by Attic Futura 3 The first edition November 1994 was an immediate success reaching a circulation of 205 000 exceeding its initial circulation target by 55 000 It soon overtook its main rival Just Seventeen Like competing titles at the time Sugar used explicit sexual editorial to attract readership This was controversial and contributed to the establishment of the Teenage Magazine Arbitration Panel in 1996 Sales peaked in 1997 after which demand for teen mags generally Sugar included began to go into decline due to the rising influence of digital media 4 In 2002 Attic Futura was bought by Hachette 5 Sugar finally lost its number one market lead position in 2006 to rival magazine Bliss 4 In January 2011 Hachette announced its intention to close Sugar magazine in March 2011 as part of a proposed sale of the group s magazine titles to Hearst Corporation due to the decline of subscribers over the previous five years from 250 099 to 113 320 according to ABC The website however would be retained 3 In December 2016 Sugarscape com announced it was closing down For a time the domain redirected to Cosmopolitan magazine Editors EditThe title has had several editors over the years Founder editor was Kathryn Brown 2 who established the magazine based on the success of Girlfriend that she had helped launch in Australia with the co founder of Attic Futura Steve Bush 6 7 Former features editor and assistant editor Marina Gask took over as editor in November 1996 8 9 Sarah Pyper succeeded her following Gask s departure in 1998 Pyper left in August 1999 and was replaced by Jennifer Stringer who had formerly worked on BBC spin off magazines from TV shows Live amp Kicking and Top of the Pops 10 Following marriage Jennifer Cawthron left in 2001 and went on to edit Sneak magazine 11 Claire Irvin was appointed editor in 2003 having been acting editor since Cawthron s departure 12 With Irvin s departure in late 2003 Nick Chalmers was appointed acting editor 13 until appointment of former deputy editor of Bliss Annabel Brog in 2004 1 References Edit a b Article Media Relations Contact Book Update publishing industry appointments PR Week 15 October 2004 Retrieved 20 January 2011 a b Blanchard Tasmin 9 October 1994 The Neighbours factor why teens prefer all things Australian Sugar magazine could be the biggest thing out of Oz since Jason and Kylie Tamsin Blanchard reports The Independent London Archived from the original on 2022 05 25 a b Katherine Levy 19 January 2011 Hachette to close teen magazine Sugar after 16 years Media Week Retrieved 20 January 2011 a b Teen magazines Magforum com Retrieved 20 January 2011 Attic Futura bought by Hachette Filipacchi Medias PR Week 16 August 2002 Scott Hughes 18 May 1998 CV Kathryn Brown Editor Red The Independent London Archived from the original on 2022 05 25 Marc Andrews Claire Isaac David Nichols 2011 Pop Life Inside Smash Hits Australia 1984 2007 Affirm Press pp 77 78 ISBN 9780987132673 Scott Hughes 29 September 1997 Media CV Marina Gask Editor Sugar The Independent London Archived from the original on 2022 05 25 Glenda Cooper 24 August 1997 Teen mags shy away from sex advice The Independent London Archived from the original on 2022 05 25 Ed Shelton 25 February 2000 MEDIA Live n Kicking s Stringer takes on Sugar editorship Media Week Aidan Smith 26 April 2002 Sneak Peek The Scotsman Edinburgh Ruth Addicott 14 February 2003 Irvin finds life sweet at Sugar Press Gazette Archived from the original on 16 June 2011 Retrieved 20 January 2011 Ruth Aldicott 28 November 2003 Irvin quits Sugar to help ElleGirl s monthly move Press Gazette Archived from the original on 16 June 2011 External links EditArchived version of defunct Official website SugarScape com Children s literature portal Retrieved from https en wikipedia org w index php title Sugarscape com amp oldid 1089854538, wikipedia, wiki, book, books, library,
