On May 9, 2023, the brand's North American rights were acquired by Yellow Wood Partners LLC and became controlled through a new entity, Suave Brands Company (SBC).[4] Unilever still holds rights to the brand internationally.
In 1996, Helene Curtis—and thus, Suave—was acquired by Unilever.[8] Currently based in Chicago, the brand name is currently being used in the countries of the United States, Argentina, Brazil, Mexico and Canada.
suave, brand, other, uses, suave, disambiguation, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, suave, brand, news. For other uses see Suave disambiguation This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Suave brand news newspapers books scholar JSTOR April 2015 Learn how and when to remove this message Suave is a brand name based in Chicago Illinois used by the Unilever company 1 in the United States Argentina Brazil Mexico and Canada Targeting discount stores the brand represents more than 100 products including shampoo lotions soaps and deodorant 1 2 3 SuaveProduct typePersonal careOwnerSuave Brands Company 2023 present North America Unilever international CountryUnited StatesIntroduced1937 87 years ago 1937 MarketsUnited States Argentina Mexico Canada BrazilPrevious ownersHelene Curtis Industries Inc Unilever 1996 2023 North America Websitewww wbr suave wbr com On May 9 2023 the brand s North American rights were acquired by Yellow Wood Partners LLC and became controlled through a new entity Suave Brands Company SBC 4 Unilever still holds rights to the brand internationally History editSuave is a company that was started by National Mineral Company in the United States in 1937 as a hair tonic 5 The brand was later acquired by Helene Curtis Industries Inc 5 6 7 which in the 1970s started expanding the Suave name beyond hair care into other areas The brand targeted discount stores and grew its offerings to more than 100 products including shampoo lotions soaps and deodorant 1 2 3 In 1996 Helene Curtis and thus Suave was acquired by Unilever 8 Currently based in Chicago the brand name is currently being used in the countries of the United States Argentina Brazil Mexico and Canada References edit a b c Suave unileverusa com a b Gianna Passarelli Suave for final slideshare net a b How Suave Repositioned from a Value Brand to a Quality Beauty Brand by Connecting the Dots for Mom chicagonow com Yellow Wood Partners Completes Acquisition of Suave North American Beauty and Personal Care Brands from Unilever Happi Retrieved 2023 09 11 a b History of Helene Curtis Industries Inc FundingUniverse fundinguniverse com Eben Shapiro September 14 1989 Helene Curtis s Secrets Innovation and Timing The New York Times Suave c PDF Collins Glenn 1996 02 15 Unilever Agrees to Buy Helene Curtis The New York Times ISSN 0362 4331 Retrieved 2019 05 14 External links editOfficial website nbsp This product or company article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Suave brand amp oldid 1184538022, wikipedia, wiki, book, books, library,
