Stephan H. (Steve) Haeckel (born May 22, 1936) is an American management theorist and former director of Strategic Studies at IBM’s Advanced Business Institute, who developed the idea of the sense-and-respond organization[1] as an adaptive enterprise.[2][3]
Haeckel received a BS in engineering and an MBA from the Washington University in St. Louis. At IBM he has been a marketing executive in Europe, and on the corporate staff. In 2002 Haeckel retired as the Director of Strategic Studies of the Advanced Business Institute at IBM Palisades.[4]
Haeckel has been a faculty member at the IBM Advanced Business Institute, and was one of the founding members of the Homeland Security Council of the American Management Association. He also served as the chairman of the Marketing Science Institute.[5]
The idea of the sense and respond organization was first introduced in a 1993 article by Haeckel and Richard L. Nolan in Harvard Business Review, "Managing by Wire".[6]
The online repository of intellectual capital on the Sense & Respond Post-industrial managerial paradigm provides access to articles, essays, perspectives and updates on the origin, development, theory, principles, competences and application case studies of Sense & Respond as a business concept.
Selected publicationsedit
Haeckel, Stephan H. Adaptive enterprise: Creating and leading sense-and-respond organizations. Harvard business press, 1999; 2013.
Carbone, Lewis P., and Stephan H. Haeckel. "Engineering customer experiences." Marketing Management 3.3 (1994): 8-19.
Haeckel, Stephan H. "About the nature and future of interactive marketing." Journal of Interactive marketing 12.1 (1998): 63-71.
Berry, Leonard L., Lewis P. Carbone, and Stephan H. Haeckel. "Managing the total customer experience." MIT Sloan Management Review, (2002).
Haeckel, Stephan H. "Leading on demand businesses—Executives as architects[permanent dead link]". In: IBM Systems Journal 42 (3). 2003. pp. 405–413.
Haeckel, Stephan H. "Peripheral vision: Sensing and acting on weak signals: Making meaning out of apparent noise: The need for a new managerial framework." Long Range Planning 37.2 (2004): 181-189.
Referencesedit
^"sense-and-respond organization". from the original on 2011-08-24. Retrieved 2011-08-11.
^Vargo, Stephen L., and Robert F. Lusch. "Evolving to a new dominant logic for marketing." Journal of marketing 68.1 (2004): 1-17.
^Van der Heijden, Kees. Scenarios: the art of strategic conversation. John Wiley & Sons, 2011.
^"IBM Almaden Research Center Coevolution Symposium 1993". from the original on 2011-10-19. Retrieved 2011-04-24.
^Does Marketing Need Reform? 2009-03-12 at the Wayback Machine Event at Bentley College, Waltham, Massachusetts. Accessed June 28, 2011.
^"Harvard Business Review, September 1993". from the original on 2012-08-26. Retrieved 2011-04-24.
External linksedit
Sense and Respond Managerial framework for adaptive enterprises at senseandrespond.com
April 14, 2024
stephan, haeckel, stephan, steve, haeckel, born, 1936, american, management, theorist, former, director, strategic, studies, advanced, business, institute, developed, idea, sense, respond, organization, adaptive, enterprise, contents, life, work, selected, pub. Stephan H Steve Haeckel born May 22 1936 is an American management theorist and former director of Strategic Studies at IBM s Advanced Business Institute who developed the idea of the sense and respond organization 1 as an adaptive enterprise 2 3 Contents 1 Life and work 2 Selected publications 3 References 4 External linksLife and work editHaeckel received a BS in engineering and an MBA from the Washington University in St Louis At IBM he has been a marketing executive in Europe and on the corporate staff In 2002 Haeckel retired as the Director of Strategic Studies of the Advanced Business Institute at IBM Palisades 4 Haeckel has been a faculty member at the IBM Advanced Business Institute and was one of the founding members of the Homeland Security Council of the American Management Association He also served as the chairman of the Marketing Science Institute 5 The idea of the sense and respond organization was first introduced in a 1993 article by Haeckel and Richard L Nolan in Harvard Business Review Managing by Wire 6 The online repository of intellectual capital on the Sense amp Respond Post industrial managerial paradigm provides access to articles essays perspectives and updates on the origin development theory principles competences and application case studies of Sense amp Respond as a business concept Selected publications editHaeckel Stephan H Adaptive enterprise Creating and leading sense and respond organizations Harvard business press 1999 2013 Articles a selectionHaeckel Stephan H and Richard L Nolan Managing by wire Harvard Business Review 71 5 1993 122 132 Carbone Lewis P and Stephan H Haeckel Engineering customer experiences Marketing Management 3 3 1994 8 19 Haeckel Stephan H About the nature and future of interactive marketing Journal of Interactive marketing 12 1 1998 63 71 Berry Leonard L Lewis P Carbone and Stephan H Haeckel Managing the total customer experience MIT Sloan Management Review 2002 Haeckel Stephan H Leading on demand businesses Executives as architects permanent dead link In IBM Systems Journal 42 3 2003 pp 405 413 Haeckel Stephan H Peripheral vision Sensing and acting on weak signals Making meaning out of apparent noise The need for a new managerial framework Long Range Planning 37 2 2004 181 189 References edit sense and respond organization Archived from the original on 2011 08 24 Retrieved 2011 08 11 Vargo Stephen L and Robert F Lusch Evolving to a new dominant logic for marketing Journal of marketing 68 1 2004 1 17 Van der Heijden Kees Scenarios the art of strategic conversation John Wiley amp Sons 2011 IBM Almaden Research Center Coevolution Symposium 1993 Archived from the original on 2011 10 19 Retrieved 2011 04 24 Does Marketing Need Reform Archived 2009 03 12 at the Wayback Machine Event at Bentley College Waltham Massachusetts Accessed June 28 2011 Harvard Business Review September 1993 Archived from the original on 2012 08 26 Retrieved 2011 04 24 External links editSense and Respond Managerial framework for adaptive enterprises at senseandrespond com Retrieved from https en wikipedia org w index php title Stephan H Haeckel amp oldid 1148044648, wikipedia, wiki, book, books, library,
