Sopriam

Sopriam (French: Société de promotion industrielle automobile au Maroc) is a subsidiary of SNI Group and the exclusive distributor of Peugeot, Citroën and DS in Morocco.

It was founded in 1977, Sopriam is headquartered in Casablanca, Morocco. The affiliate is the first ISO 9001 (2000) certified company in the sector, since 2003.^[1]

History

Sopriam was created in 1977 by ONA, Peugeot and Somaca. Sopriam started its activity by assembling the Peugeot 504 pickup truck,^[2] before evolving into the exclusive importer and distributor of Peugeot and Citroën in Morocco.^[3]

In 1984, ONA acquired a part of Somaca while Sopriam merged with Maden (responsible for the marketing of assembled Peugeot).^[2]

In 1995, Sopriam sold more than 4000 cars with a turnover of 544 million Dirhams.^[2]

Abderrahim Benkirane was appointed Sopriam's CEO in 2004^[4] until his replacement by Loïc Morin in October 2008.^[5] The CEO position remained vacant after Mr Morin departure in June 2016. Hassan Ouriagli who is also the president of the parent company SNI was in charge of the company's management while Amine Souhail, the secretary-general of the group, was appointed deputy managing director.^[6]

In 2015, Sopriam's turnover was established at 2.1 billion dirhams.^[7]

In 2016, Sopriam appointed Badreddine Mansouri as the director of the Citroën brand in Morocco.^[8]

In September 2017, Tarafa Marouane was appointed as the company's CEO.^[9] Mr. Marouane is also CEO of Somed and Chairman of the Board of LafargeHolcim Maroc.^[10] Amine Souhail retained his responsibilities as deputy managing director.^[9]

Activity

Sopriam offers new passenger cars and utility vehicles. The company also provides spare parts, and ensures the maintenance of vehicles. Adding to that, Sopriam offers its clients the possibility to sell and purchase used vehicles.^[11]

Network

Sopriam has a network of branches and concessionaires deployed throughout Morocco:^[12]

• 6 branches in Casablanca dedicated to the sale of new vehicles, the sale of spare parts and the maintenance of vehicles
• 8 branches with spare parts outlets and workshops for vehicle maintenance in Mohammedia, Kenitra, Tangiers, Tetouan, Fez, Fes Saïss, Meknes and Marrakesh
• a site designed for clients to buy and sell used vehicles in Casablanca.

References

1. "Emploi et CarrièreLe DRH de la semaineImane Slaoui de Sopriam". L'Economiste (in French). 2010-11-09. Retrieved 2017-12-19.
2. "Avec le C15 de Citroën : L'utilitaire a sa version économique". L'Economiste (in French). 1996-10-17. Retrieved 2017-12-19.
3. "Sopriam : Un nouveau directeur de marque Citroën pour le Maroc". L'Economiste (in French). 2016-04-27. Retrieved 2017-12-19.
4. "Un homme de défis". Lavieeco (in French). Retrieved 2017-12-19.
5. BENNANI, Jalil. "Sopriam : Les raisons d'un ralentissement". www.leseco.ma. Retrieved 2017-12-19.
6. Koné, Mohamed (2016-06-13). "Le Groupe Sopriam change de top management - H24info". H24info (in French). Retrieved 2017-12-19.
7. Ghassane. . www.maroc1000.net (in French). Archived from the original on 2017-01-07. Retrieved 2017-12-19.
8. Laabi, Mohamed (2016-04-27). "Sopriam nomme un nouveau directeur de marque pour Citroën au Maroc - H24info". H24info (in French). Retrieved 2017-12-19.
9. "Tarafa Marouane devient président de Sopriam". Tourisme et gastronomie. Retrieved 2017-12-19.
10. "Tarafa Marouane devient président de Sopriam". Tourisme et gastronomie. Retrieved 2017-12-19.
11. H24info (2014-04-28). "Sopriam lance la reprise des véhicules d'occasion - H24info". H24info (in French). Retrieved 2017-12-19.{{cite news}}: CS1 maint: numeric names: authors list (link)
12. Maroc, IT Knowledge. "SOPRIAM MAROC". www.sopriam.ma. Retrieved 2017-12-19.