Sofology started out as CSL Sofas, and was originally an auction rooms based in Clayton-le-Moors, Accrington, Lancashire. In 1982, after including catalogue seconds lounge furniture, they moved into specialist sofa retail and manufacture. The company originally started as a high street store chain, selling only its own products.[citation needed]
Around 2002, CSL Sofas ceased sofa manufacture in the United Kingdom, citing that it could source products in Europe, Eastern Europe and the Far East at better value.[citation needed] The business focuses on retailing leather sofas, fabric sofas, corner sofas and recliner sofas.
In February 2016, Sofaworks re branded to Sofology, following the loss of a court case against a competitor who argued that the Sofaworks name infringed on one of its owned brands.[3]
In December 2010, it saw 260 complaints to the ASA. This was as a result of an advert created to remake "Girls on Film", by Duran Duran. This used scantily clad women around the sofas. However, the complaints were not upheld, and the advert was allowed to run.[4] In October 2017, DFS announced the purchase of Sofology in a £25 million deal. The acquisition was ratified by the Competition and Markets Authority in November 2017.
The business was runner-up in the 2010 Manchester Evening NewsBusiness of the Year (lost to Pets at Home). However, in 2010, it came first in Business XL Fastest Growing Business.[5][6]
From 2013 to 2017, adverts for the company featured a Three-toed sloth named Neal and they were narrated by English actor Craig Cash.
Sofology featured Owen Wilson in two marketing campaigns, which began in November 2017.[7] From May 2021, Helena Bonham Carter has featured in their commercials.[8]
ReferencesEdit
^"Sofaworks set to move into new building at Dundee retail park". Evening Telegraph. 16 April 2015. Retrieved 1 May 2015.
^"Owen Wilson tv campaigns for Sofology".{{cite web}}: CS1 maint: url-status (link)
^"Helena Bonham Carter flaunts her eccentricity in Sofology ad". Campaign Live. Retrieved 23 August 2021.
August 28, 2023
sofology, formerly, known, sofaworks, clayton, salerooms, lounge, suites, british, furniture, retailer, specialising, sofas, ltdformerlysofaworkscslclayton, saleroomcs, lounge, suitestypesubsidiaryindustryretailfounded1974, years, 1974, headquartersgolborne, u. Sofology formerly known as Sofaworks CSL Clayton Salerooms and CS Lounge Suites Ltd is a British furniture retailer specialising in sofas 2 Sofology LtdFormerlySofaworksCSLClayton SaleroomCS Lounge SuitesTypeSubsidiaryIndustryRetailFounded1974 49 years ago 1974 1 HeadquartersGolborne United KingdomKey peopleAdam Smith Director of Customer ServicesProductsFurnitureParentDFS FurnitureWebsitesofology co ukHistory EditSofology started out as CSL Sofas and was originally an auction rooms based in Clayton le Moors Accrington Lancashire In 1982 after including catalogue seconds lounge furniture they moved into specialist sofa retail and manufacture The company originally started as a high street store chain selling only its own products citation needed Around 2002 CSL Sofas ceased sofa manufacture in the United Kingdom citing that it could source products in Europe Eastern Europe and the Far East at better value citation needed The business focuses on retailing leather sofas fabric sofas corner sofas and recliner sofas In February 2016 Sofaworks re branded to Sofology following the loss of a court case against a competitor who argued that the Sofaworks name infringed on one of its owned brands 3 In December 2010 it saw 260 complaints to the ASA This was as a result of an advert created to remake Girls on Film by Duran Duran This used scantily clad women around the sofas However the complaints were not upheld and the advert was allowed to run 4 In October 2017 DFS announced the purchase of Sofology in a 25 million deal The acquisition was ratified by the Competition and Markets Authority in November 2017 The business was runner up in the 2010 Manchester Evening News Business of the Year lost to Pets at Home However in 2010 it came first in Business XL Fastest Growing Business 5 6 From 2013 to 2017 adverts for the company featured a Three toed sloth named Neal and they were narrated by English actor Craig Cash Sofology featured Owen Wilson in two marketing campaigns which began in November 2017 7 From May 2021 Helena Bonham Carter has featured in their commercials 8 References Edit Sofaworks set to move into new building at Dundee retail park Evening Telegraph 16 April 2015 Retrieved 1 May 2015 Sofaworks Website Sofaworks may be forced into rebrand after losing DFS legal battle Prolific North 30 June 2015 Retrieved 2016 02 01 ASA Adjudication on CSL Advertising Standards Authority www asa org uk Archived from the original on 2014 03 01 Manchester Evening News MEN Business XL Owen Wilson tv campaigns for Sofology a href Template Cite web html title Template Cite web cite web a CS1 maint url status link Helena Bonham Carter flaunts her eccentricity in Sofology ad Campaign Live Retrieved 23 August 2021 Retrieved from https en wikipedia org w index php title Sofology amp oldid 1157489168, wikipedia, wiki, book, books, library,
