The Singapore Prestige Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore in the promotion of their brands. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.
Judging criteria
A point system is used to access entries over five broad criteria, broken down as follows:
Brand strategy / identity
Brand culture
Integrated brand communications
Brand equity
Brand performance
External links
Singapore Prestige Brand Award homepage
March 07, 2023
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