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Seventh Generation Inc.

Seventh Generation, Inc. is an American company selling eco-friendly cleaning, paper, and personal care products. Established in 1988, the Burlington, Vermont–based company distributes products to natural food stores, supermarkets, mass merchants, and online retailers. In 2016, Anglo-Dutch consumer goods company Unilever acquired Seventh Generation for an estimated $700 million.[2]

Seventh Generation, Inc.
Company typeSubsidiary
IndustryNatural household products
Founded1988; 36 years ago (1988)
FoundersJeffrey Hollender
Alan Newman
Headquarters,
U.S.
Key people
Alison Whritenour, CEO and President
Jeffrey Hollender, Co-Founder
Alan Newman, Co-Founder
ProductsLaundry Detergent
Dish Soap
Personal care
Baby Diapers
Paper Products
Revenue$200 million (2015[1])
OwnerUnilever (2016−present)
Number of employees
170 (2015[1])
Websiteseventhgeneration.com

Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources. The company uses recycled and post-consumer materials in its packaging, as well as biodegradable, plant-based phosphate-free and chlorine-free ingredients in its products.

The company attributes the name "Seventh Generation" to the "Great Law of the Iroquois". Per the company, the document states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations."[3]

History edit

1988–1990 edit

In 1988, Alan Newman acquired Renew America, a mail-order catalog that sells energy-, water- and resource-saving products. After giving the catalog a new look, an enhanced mix of products, and a new name, Seventh Generation, Newman embarked on a campaign to raise funding for the venture.[citation needed] The next year, entrepreneur and author of How to Make the World a Better Place, Jeffrey Hollender joined Newman and helped secure much-needed capital, and a mention in the New York Times increased orders seven-fold within a year.[4][citation needed]

1991–2000 edit

Newman left Seventh Generation in 1992 to start Magic Hat Brewing Company.[citation needed] Seventh Generation went public the next year on 8 November, raising $7 million.[citation needed]

In 1994, Seventh Generation entered the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent.[citation needed] And in 1995, the company's mail-order catalog business sold to Gaiam, Inc. and Seventh Generation began focusing solely on its wholesale products business.[citation needed]

2001–2021 edit

Hollender stepped aside as CEO in 2009, and former PepsiCo division president Chuck Maniscalco joined the company and took over the role.[5] John Replogle took over as president and CEO in February 2011.[6] Joey Bergstein was named CEO in 2017 after Replogle became chairman of the Seventh Generation Social Mission Board.[citation needed]

In September 2016, Unilever Plc. purchased Seventh Generation for an estimated $700 million.[7] In July 2021, Alison Whritenour[8] became Seventh Generation's first female CEO.[citation needed]

Awards edit

Seventh Generation has received multiple awards.[9][10]

  • 2004 Corporate Stewardship Award for Small Business from the United States Chamber of Commerce Center for Corporate Citizenship. Award recipients were selected based on "a demonstration of ethical leadership and corporate stewardship, making a difference in their communities, and contributions to the advancement of important economic and social goals."[11][12]
  • Fastest Growing Company in Vermont - 5x5x5 Award from Vermont Business Magazine and KeyBank for "achievements in keeping true to its mission to create healthy products that preserve the environment, every year since 2004."[13]
  • Ceres-ACCA North American Awards for Sustainability Reporting - Best Small or Medium Enterprise Corporate Responsibility Report, April 2006 - the international competition was sponsored by Ceres (organization), a national network of investment funds, environmental organizations and other public interest groups working to advance environmental stewardship on the part of businesses, in partnership with the Association of Chartered Certified Accountants, and CoVeris, an independent corporate verification firm. Ceres called Seventh Generation's report "a pioneering effort in transparency for a privately owned company."[14]
  • In 2007, Seventh Generation was named the second fastest growing company in Vermont over the past 10 years.[15]
  • Fast Company Social Capitalist Award 2007 – Fast Company magazine and Monitor Group.[16]
  • The Microsoft Excellence in Environmental Sustainability Award 2008 - Seventh Generation was recognized as a customer who is "using their business management system in an innovative way to track their initiatives around becoming more environmentally sustainable."[17]
  • In 2009, the IT department at Seventh Generation was named number eight in Computerworld's "Top Green-IT Organizations." C[18]
  • In 2018, Seventh Generation was recognized as one of "the 50 most sustainable companies in the world" at the SEAL Business Sustainability Awards.[19]

References edit

  1. ^ a b O'Brien, Sara Ashley (19 September 2016). "Unilever goes green, buys Seventh Generation". CNN Money.
  2. ^ Saabira Chaudhuri and Sharon Terlep (19 September 2016). "Unilever Buys 'Green' Products Maker Seventh Generation". The Wall Street Journal.
  3. ^ . Fast Company. Archived from the original on 12 May 2008. Retrieved 19 April 2011.
  4. ^ Andrew Nemethy (23 February 1989), "Ecologically Correct Catalogue", The New York Times
  5. ^ . Seventh Generation. Archived from the original on 16 July 2011. Retrieved 31 December 2013.
  6. ^ "Seventh Generation Names John Replogle to Serve as CEO and President". 9 February 2011. Retrieved 31 May 2011.
  7. ^ TERLEP, SHARON; CHAUDHURI, SAABIRA (19 September 2016). "Unilever Buys 'Green' Products Maker Seventh Generation". The Wall Street Journal. Retrieved 20 September 2016.
  8. ^ "Our Company | Seventh Generation".
  9. ^ Company News - Functional Ingredients Magazine
  10. ^ The First National Conference on Precaution[permanent dead link]
  11. ^ [1] 15 December 2006 at the Wayback Machine
  12. ^
  13. ^ "The 5x5x5 Growth Awards: Service/Retail - Seventh Generation - North America > United States from AllBusiness.com". allbusiness.com.
  14. ^ Nike, HP Win Top Honors in Ceres/ACCA Sustainability Reporting Awards | GreenBiz.com 28 September 2008 at the Wayback Machine
  15. ^ "Old vs. new". reformer.com.
  16. ^ . fastcompany.com. Archived from the original on 16 September 2008.
  17. ^ "Convergence 2008 - Orlando - Customer Excellence". microsoft.com.
  18. ^ Mary K. Pratt (20 April 2009). "Seventh Generation". Computerworld. Retrieved 31 December 2013.
  19. ^ "Most Sustainable Companies Honored At 2018 SEAL Awards". SEAL Awards. 13 November 2018. Retrieved 13 December 2018.

External links edit

  • Official website

seventh, generation, this, article, multiple, issues, please, help, improve, discuss, these, issues, talk, page, learn, when, remove, these, template, messages, this, article, contains, content, that, written, like, advertisement, please, help, improve, removi. This article has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This article contains content that is written like an advertisement Please help improve it by removing promotional content and inappropriate external links and by adding encyclopedic content written from a neutral point of view July 2016 Learn how and when to remove this message This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Seventh Generation Inc news newspapers books scholar JSTOR May 2021 Learn how and when to remove this message This article may be in need of reorganization to comply with Wikipedia s layout guidelines Please help by editing the article to make improvements to the overall structure November 2015 Learn how and when to remove this message Learn how and when to remove this message Seventh Generation Inc is an American company selling eco friendly cleaning paper and personal care products Established in 1988 the Burlington Vermont based company distributes products to natural food stores supermarkets mass merchants and online retailers In 2016 Anglo Dutch consumer goods company Unilever acquired Seventh Generation for an estimated 700 million 2 Seventh Generation Inc Company typeSubsidiaryIndustryNatural household productsFounded1988 36 years ago 1988 FoundersJeffrey HollenderAlan NewmanHeadquartersBurlington Vermont U S Key peopleAlison Whritenour CEO and President Jeffrey Hollender Co FounderAlan Newman Co FounderProductsLaundry DetergentDish SoapPersonal careBaby DiapersPaper ProductsRevenue 200 million 2015 1 OwnerUnilever 2016 present Number of employees170 2015 1 Websiteseventhgeneration wbr com Seventh Generation focuses its marketing and product development on sustainability and the conservation of natural resources The company uses recycled and post consumer materials in its packaging as well as biodegradable plant based phosphate free and chlorine free ingredients in its products The company attributes the name Seventh Generation to the Great Law of the Iroquois Per the company the document states In our every deliberation we must consider the impact of our decisions on the next seven generations 3 Contents 1 History 1 1 1988 1990 1 2 1991 2000 1 3 2001 2021 2 Awards 3 References 4 External linksHistory edit1988 1990 edit In 1988 Alan Newman acquired Renew America a mail order catalog that sells energy water and resource saving products After giving the catalog a new look an enhanced mix of products and a new name Seventh Generation Newman embarked on a campaign to raise funding for the venture citation needed The next year entrepreneur and author of How to Make the World a Better Place Jeffrey Hollender joined Newman and helped secure much needed capital and a mention in the New York Times increased orders seven fold within a year 4 citation needed 1991 2000 edit Newman left Seventh Generation in 1992 to start Magic Hat Brewing Company citation needed Seventh Generation went public the next year on 8 November raising 7 million citation needed In 1994 Seventh Generation entered the mass retail market with three products dishwasher detergent non chlorine bleach and liquid laundry detergent citation needed And in 1995 the company s mail order catalog business sold to Gaiam Inc and Seventh Generation began focusing solely on its wholesale products business citation needed 2001 2021 edit Hollender stepped aside as CEO in 2009 and former PepsiCo division president Chuck Maniscalco joined the company and took over the role 5 John Replogle took over as president and CEO in February 2011 6 Joey Bergstein was named CEO in 2017 after Replogle became chairman of the Seventh Generation Social Mission Board citation needed In September 2016 Unilever Plc purchased Seventh Generation for an estimated 700 million 7 In July 2021 Alison Whritenour 8 became Seventh Generation s first female CEO citation needed Awards editSeventh Generation has received multiple awards 9 10 2004 Corporate Stewardship Award for Small Business from the United States Chamber of Commerce Center for Corporate Citizenship Award recipients were selected based on a demonstration of ethical leadership and corporate stewardship making a difference in their communities and contributions to the advancement of important economic and social goals 11 12 Fastest Growing Company in Vermont 5x5x5 Award from Vermont Business Magazine and KeyBank for achievements in keeping true to its mission to create healthy products that preserve the environment every year since 2004 13 Ceres ACCA North American Awards for Sustainability Reporting Best Small or Medium Enterprise Corporate Responsibility Report April 2006 the international competition was sponsored by Ceres organization a national network of investment funds environmental organizations and other public interest groups working to advance environmental stewardship on the part of businesses in partnership with the Association of Chartered Certified Accountants and CoVeris an independent corporate verification firm Ceres called Seventh Generation s report a pioneering effort in transparency for a privately owned company 14 In 2007 Seventh Generation was named the second fastest growing company in Vermont over the past 10 years 15 Fast Company Social Capitalist Award 2007 Fast Company magazine and Monitor Group 16 The Microsoft Excellence in Environmental Sustainability Award 2008 Seventh Generation was recognized as a customer who is using their business management system in an innovative way to track their initiatives around becoming more environmentally sustainable 17 In 2009 the IT department at Seventh Generation was named number eight in Computerworld s Top Green IT Organizations C 18 In 2018 Seventh Generation was recognized as one of the 50 most sustainable companies in the world at the SEAL Business Sustainability Awards 19 References edit a b O Brien Sara Ashley 19 September 2016 Unilever goes green buys Seventh Generation CNN Money Saabira Chaudhuri and Sharon Terlep 19 September 2016 Unilever Buys Green Products Maker Seventh Generation The Wall Street Journal Profits with Purpose Seventh Generation Fast Company Archived from the original on 12 May 2008 Retrieved 19 April 2011 Andrew Nemethy 23 February 1989 Ecologically Correct Catalogue The New York Times Taking the Wheel and Riding On Seventh Generation Archived from the original on 16 July 2011 Retrieved 31 December 2013 Seventh Generation Names John Replogle to Serve as CEO and President 9 February 2011 Retrieved 31 May 2011 TERLEP SHARON CHAUDHURI SAABIRA 19 September 2016 Unilever Buys Green Products Maker Seventh Generation The Wall Street Journal Retrieved 20 September 2016 Our Company Seventh Generation Company News Functional Ingredients Magazine The First National Conference on Precaution permanent dead link 1 Archived 15 December 2006 at the Wayback Machine Alliance for Sustainability Previous Events First Annual Sustainability Awards The 5x5x5 Growth Awards Service Retail Seventh Generation North America gt United States from AllBusiness com allbusiness com Nike HP Win Top Honors in Ceres ACCA Sustainability Reporting Awards GreenBiz com Archived 28 September 2008 at the Wayback Machine Old vs new reformer com The 2008 Social Capitalist Awards Fast Company fastcompany com Archived from the original on 16 September 2008 Convergence 2008 Orlando Customer Excellence microsoft com Mary K Pratt 20 April 2009 Seventh Generation Computerworld Retrieved 31 December 2013 Most Sustainable Companies Honored At 2018 SEAL Awards SEAL Awards 13 November 2018 Retrieved 13 December 2018 External links editOfficial website Retrieved from https en wikipedia org w index php title Seventh Generation Inc amp oldid 1219261961, wikipedia, wiki, book, books, library,

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