Royal Dansk (meaning "Royal Danish") is a Danish brand of butter cookies, manufactured by Kelsen Group A/S.[1] It is known for its distinctive royal blue round tin container.[2] Since 2019, the brand is owned by Italian conglomerate Ferrero SpA, after it acquired the Kelsen Company for $300 million.[1]
Royal Dansk
The Hjemstavnsgaard farmhouse on the island of Funen, pictured in 2006
The "Royal Dansk Company" was started in 1966 in Helsingør, Denmark.[2] In 1990 it merged with another biscuit company, Kjeldsen, whose butter cookies are particularly well known in Hong Kong and China.[2] The merger formed the company Kelsen.[2] Kelsen was acquired by Campbell in 2013,[3] and then sold to Italian manufacturer Ferrero in 2019 for $300 million.[4][5]
The blue tin box features an image of the Hjemstavnsgaard farmhouse on the island of Funen in Denmark.[2] The container has become a part of popular culture, with many people having kept the tin box and used it for storing other items, most commonly sewing supplies.[6][7][8][9][10][11]
Referencesedit
^ ab"Ferrero Buys Danish Cookies From Campbell". iItaly.org. 12 July 2019. from the original on 14 August 2021. Retrieved 24 December 2022.
^ abcdeSen, Mayukh (14 December 2017). "The Enduring Appeal of Royal Dansk Butter Cookies". Vice. from the original on 22 November 2022. Retrieved 22 January 2020.
^Zacks (12 August 2013). "Campbell Closes Kelsen Group Acquisition - Analyst Blog". www.nasdaq.com. Retrieved 8 April 2020.
^"Campbell Soup shares rise after beating profit estimates on cost cuts". CNBC. 30 August 2019. from the original on 19 August 2022. Retrieved 8 April 2020.
^Watrous, Monica (24 September 2019). "Ferrero affiliate completes Kelsen acquisition". Food Business News. from the original on 26 September 2022. Retrieved 8 April 2020.
^Mejia, Paula (27 March 2018). "What's in Your Royal Dansk Cookie Tin?". Atlas Obscura. from the original on 25 May 2020. Retrieved 8 April 2020.
^Taylor, Sonia. "Reddit discovers the world's most popular repurposing hack". Nine.com.au. from the original on 26 February 2021. Retrieved 8 April 2020.
^Mejia, Paula (12 April 2018). "Sewing Kits, Umbilical Cords, and Mold: Here's What You Keep in Royal Dansk Tins". Atlas Obscura. from the original on 8 November 2022. Retrieved 8 April 2020.
^Madarang, Catalina Ricci S. (1 June 2018). "How Danish butter cookie containers became sewing kits". Interaksyon. from the original on 4 January 2021. Retrieved 8 April 2020.
^Donnella, Leah (16 October 2015). "'Fess Up, Grannies, You Ate The Butter Cookies". NPR. from the original on 7 December 2022. Retrieved 8 April 2020.
^Tait, Amelia (1 November 2017). "Seriously: Why Does Everyone's Mum Use That Same Cookie Tin for Sewing Stuff?". Vice. from the original on 29 October 2022.
External linksedit
Official website
May 08, 2024
royal, dansk, meaning, royal, danish, danish, brand, butter, cookies, manufactured, kelsen, group, known, distinctive, royal, blue, round, container, since, 2019, brand, owned, italian, conglomerate, ferrero, after, acquired, kelsen, company, million, hjemstav. Royal Dansk meaning Royal Danish is a Danish brand of butter cookies manufactured by Kelsen Group A S 1 It is known for its distinctive royal blue round tin container 2 Since 2019 the brand is owned by Italian conglomerate Ferrero SpA after it acquired the Kelsen Company for 300 million 1 Royal DanskThe Hjemstavnsgaard farmhouse on the island of Funen pictured in 2006Company typeSubsidiaryIndustryFoodFounded1966 58 years ago 1966 FateMerged with Kjeldsen to form Kelsen Royal Dansk became a brandHeadquartersHelsingor DenmarkProductsButter cookiesOwnerFerrero 2019 pres Campbell s 2013 19 ParentKelsen Group A SWebsiteroyal dansk comOverview editThe Royal Dansk Company was started in 1966 in Helsingor Denmark 2 In 1990 it merged with another biscuit company Kjeldsen whose butter cookies are particularly well known in Hong Kong and China 2 The merger formed the company Kelsen 2 Kelsen was acquired by Campbell in 2013 3 and then sold to Italian manufacturer Ferrero in 2019 for 300 million 4 5 The blue tin box features an image of the Hjemstavnsgaard farmhouse on the island of Funen in Denmark 2 The container has become a part of popular culture with many people having kept the tin box and used it for storing other items most commonly sewing supplies 6 7 8 9 10 11 References edit a b Ferrero Buys Danish Cookies From Campbell iItaly org 12 July 2019 Archived from the original on 14 August 2021 Retrieved 24 December 2022 a b c d e Sen Mayukh 14 December 2017 The Enduring Appeal of Royal Dansk Butter Cookies Vice Archived from the original on 22 November 2022 Retrieved 22 January 2020 Zacks 12 August 2013 Campbell Closes Kelsen Group Acquisition Analyst Blog www nasdaq com Retrieved 8 April 2020 Campbell Soup shares rise after beating profit estimates on cost cuts CNBC 30 August 2019 Archived from the original on 19 August 2022 Retrieved 8 April 2020 Watrous Monica 24 September 2019 Ferrero affiliate completes Kelsen acquisition Food Business News Archived from the original on 26 September 2022 Retrieved 8 April 2020 Mejia Paula 27 March 2018 What s in Your Royal Dansk Cookie Tin Atlas Obscura Archived from the original on 25 May 2020 Retrieved 8 April 2020 Taylor Sonia Reddit discovers the world s most popular repurposing hack Nine com au Archived from the original on 26 February 2021 Retrieved 8 April 2020 Mejia Paula 12 April 2018 Sewing Kits Umbilical Cords and Mold Here s What You Keep in Royal Dansk Tins Atlas Obscura Archived from the original on 8 November 2022 Retrieved 8 April 2020 Madarang Catalina Ricci S 1 June 2018 How Danish butter cookie containers became sewing kits Interaksyon Archived from the original on 4 January 2021 Retrieved 8 April 2020 Donnella Leah 16 October 2015 Fess Up Grannies You Ate The Butter Cookies NPR Archived from the original on 7 December 2022 Retrieved 8 April 2020 Tait Amelia 1 November 2017 Seriously Why Does Everyone s Mum Use That Same Cookie Tin for Sewing Stuff Vice Archived from the original on 29 October 2022 External links editOfficial website nbsp Retrieved from https en wikipedia org w index php title Royal Dansk amp oldid 1138153505, wikipedia, wiki, book, books, library,
