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Rogue Fitness

October 26, 2023

Rogue Fitness (legally named Coulter Ventures, LLC,[3] often branded and referred to as Rogue) is an American manufacturer and distributor of gym equipment based in Columbus, Ohio.[2] It produces strength and conditioning equipment such as weightlifting barbells,[4] plates and racks, kettlebells,[5] as well as a range of fitness related equipment for CrossFit boxes,[6] home gyms,[7] military, collegiate, and professional sports teams.[8][9]

Rogue Fitness
TypePrivate
IndustryStrength & conditioning equipment manufacturer
Founded2007 (2007)[1]
FounderBill Henniger[2]
Headquarters
Columbus, Ohio
,
United States
Area served
Worldwide
OwnerBill Henniger
Number of employees
850 (2020)
DivisionsRogue Supply Co.
SubsidiariesRogue Europe
Rogue Australia
Websiteroguefitness.com

History edit

We started as a garage gym in the CrossFit community. Rogue began by selling jump ropes and boxes out of a small space. We were at the 2008 CrossFit Games and it was there when we knew how we wanted to contribute to the CrossFit Community. We've done so ever since. CrossFit was and is crucial to Rogue Fitness's success.

Bill Henniger, [10]

Rogue originally started in 2007 in Toledo, Ohio, by Bill Henniger when he had difficulty finding the necessary equipment for his new gym, a CrossFit affiliate. He set up an e-commerce one-stop site roguefitness.com, with the intention of selling all the equipment necessary for a CrossFit gym.[2] Initially, Rogue only sold other manufacturers' equipment through its website, but there were still issues with customers having to deal with multiple manufacturers and their own shipping fees and schedules, as well as equipment not entirely suitable for CrossFit.[11] In order to resolve the issues and speed up the delivery, the company started warehousing the equipment and eventually building some of the equipment itself. The company relies primarily on local and U.S. manufacturing to allow it to respond quicker to demand.[11][12]

The company grew into a 5,000 square foot (460 m2) facility in Columbus that was next to a CrossFit box that Henniger also owned. Rogue began offering more products and also started manufacturing more of them.[1][10] It had a 175,000 square foot (16,300 m2) manufacturing facility by 2014.[11] It produces a variety of strength training equipment, such as barbells, dumbbells, kettlebells and medicine balls,[13] and as well as other exercise products, such as its Echo Bike.[14]

Rogue Europe launched in Finland in January 2014 with Juha Puonti and 2009 CrossFit Games male champion Mikko Salo.[11] It opened a branch in Belgium for its European customers.[12]

In 2018, Rogue moved into a 600,000 square foot (56,000 m2) building on 30 acres (12 ha), a former Timken Company property located on the southwest corner of East Fifth and Cleveland avenues in Columbus.[15][16] The new building consolidated their administrative, manufacturing, distribution, and retail operations.[8] It includes two gyms and showroom.[17][18] It acquired a series of other fitness-related companies, including Nebula Fitness in 2012,[6] Pendlay, OSO Barbell and Reflex Fitness Products in 2018,[19][20] and powerlifting equipment manufacturer Ghost Strong in 2022.[21]

Rogue was a contender for Inc.'s 2018 Company of the Year.[12]

Rogue Fitness had 200 employees in 2014,[11] increasing to 600 in 2019,[18] and 850 in 2020.[22] It has 1,400 employees worldwide as of 2022.[23]

Activities edit

Rogue has been associated with CrossFit from its beginning. Rogue is one of the primary suppliers for equipment for CrossFit boxes (gyms) around the world.[11][10][15] It started supplying equipment for the CrossFit Games in 2009, before becoming the sole provider to the Games and regional events in 2010.[24] Fifteen semi-trucks of equipment were needed to supply the 2013 CrossFit Games at the StubHub Center in Carson, California,[11] up from nine trucks used to supply the 2011 CrossFit Games.[25] Rogue often creates new or unusual equipment specially for the Games.[26][27][28] It organizes Rogue Invitational, one of the most significant competitions for CrossFit athletes.[29][30] The Invitational features the biggest prize purse for CrossFit athletes outside of the Games, and it is the only CrossFit competition that pays out to all athletes competing including airfare and accommodation.[31][32] The company briefly cut off its ties with CrossFit after controversial statements made by CrossFit founder Greg Glassman in 2020, but has resumed their association after Glassman resigned.[33][34][35]

Rogue has also expanded into building equipment for strongman, powerlifting, and Olympic weightlifting.[10] It became the official supplier of USA Weightlifting,[36] the Arnold Strongman Classic, and the World's Strongest Man in 2017.[37][38] It also created implements used in competitions, such as the largest implement ever created specifically for a strongman competition, the "Wheel of Pain" inspired by the film Conan the Barbarian used in the Arnold Classic.[39] It has staged a series of events since 2015 for those who wish to set weightlifting records titled Rogue Record Breakers at festivals such as Arnold Sports Classic, and it also introduced the Rogue Challenge for various sports starting December 2020.[40] Rogue Invitational also expanded to include a strongman contest since 2021.[41][42]

The company sponsors numerous CrossFit athletes around the world, such as Rich Froning Jr., Ben Smith, Camille Leblanc-Bazinet, Mat Fraser, Katrín Davíðsdóttir, Jason Khalipa and Justin Medeiros.[10][43] One of the first sponsored athletes was Henniger's future wife and 2008 CrossFit Games female champion, Caity Matter Henniger.[44][11] Rogue also sponsors Strongman athletes such as Brian Shaw and Hafþór Júlíus Björnsson.[45][46]

Rogue started manufacturing medical equipment such as ventilators and personal protective equipment in response to the COVID-19 pandemic in 2020.[47][48] It also increased its production of gym equipment due to increasing demand from home gyms during lockdown that led to shortages.[49][50][7]

References edit

  1. ^ a b "FACT SHEET JUNE 2015 COULTER VENTURES, LLC DBA ROGUE FITNESS". Rogue Fitness. 13 May 2015: 1–3. Retrieved 27 July 2016. {{cite journal}}: Cite journal requires |journal= (help)
  2. ^ a b c Foster, Tom (November 8, 2019). "How Rogue Fitness Founder Bill Henniger Built His Company". Men's Health.
  3. ^ "Company Overview of Coulter Ventures, LLC". Bloomberg. Retrieved 27 July 2016.
  4. ^ "Rogue barbell review: What to know?". Medical News Today.
  5. ^ Shultz, Alex (April 7, 2020). "Inside the Great Kettlebell Shortage of 2020". GQ Magazine.
  6. ^ a b "Rogue's Under-The-Radar Dominance". Fitt Insider.
  7. ^ a b Wolff-Mann, Ethan (April 28, 2020). "Coronavirus has caused a home gym boom, sending companies scrambling". Yahoo! Finance.
  8. ^ a b Warren, Brent (23 April 2016). "Massive Rogue Fitness Facility Starting to Take Shape in Milo-Grogan". Columbus Underground. Retrieved 27 July 2016.
  9. ^ "2015 CrossFit Liftoff, Powered by Rogue, Awards $100,000 to Olympic Weightlifters and CrossFit Athletes". Business Wire. 20 November 2015. Retrieved 27 July 2016.
  10. ^ a b c d e Huntley, Tim. "Rogue Fitness: A Start-up Success Story". myathleticlife.com. Retrieved 27 July 2016.
  11. ^ a b c d e f g h "The Equipment Outlaw". The Box. 28 July 2014. Retrieved 27 July 2016.
  12. ^ a b c Crino, Tim (10 December 2018). "How This Air Force Vet Capitalized on Crossfit". Inc. Retrieved 16 October 2020.
  13. ^ Porcaro, Gabrielle (October 25, 2023). "The 6 Best Gym Equipment Brands of 2023". Livestrong.
  14. ^ Spin, Brian (December 27, 2017). "Rogue Fitness Releases Its Own Fan Bike". The Barbell Spin.
  15. ^ a b RODIO, MICHAEL (26 April 2016). "Fit Fix: the Rock Is Seriously Bulking up for 'Fast 8'". Men's Fitness. Retrieved 19 August 2016.
  16. ^ Hall, Brian R. (1 June 2015). "Fitness equipment provider up for city incentives for $36M project". Columbus Business First. Retrieved 27 July 2016.
  17. ^ Sullivan, Lucas (19 February 2015). "Coleman closing in on tenant for Timken site". The Columbus Dispatch. Retrieved 27 July 2016.
  18. ^ a b Foster, Tom (8 November 2019). "The Man of Steel Behind CrossFit's Favorite Gym Equipment". Men's Health. Retrieved 16 October 2020.
  19. ^ English, Nick (January 9, 2018). "Rogue Fitness Acquires OSO Barbell". BarBend.
  20. ^ "Rogue Fitness Announces Acquisition of Reflex Fitness Products". Rogue Fitness. November 30, 2018.
  21. ^ "Rogue Fitness Acquires Ghost Strong". Rogue Fitness.
  22. ^ Naveau, Jim (May 1, 2020). "Caity Matter Henniger built Hall of Fame career". limaohio.com.
  23. ^ "Powerhouse strength training partners rogue fitness and kabuki strength expand manufacturing and distribution deal with Kabuki's Kadillac bar". PR Newswire. May 9, 2022.
  24. ^ Koenig, John. . johnkoenig.squarespace.com. Archived from the original on April 21, 2017. Retrieved 27 July 2016.
  25. ^ CERIZO, KEHAULANI (7 August 2011). "Willpower & work". The Maui News. Retrieved 19 August 2016.
  26. ^ Bric, John Michael. "Rogue's Latest CrossFit Equipment". The RX Review.
  27. ^ "The Rogue Pig 2.0 for CrossFit". Fitness Gizmo. September 10, 2015.
  28. ^ "Rogue To Sell Equipment Used By Your Favorite Athletes From The CrossFit Games". BarBend. July 27, 2016.
  29. ^ Kyllmann, Caro (June 15, 2020). "How Much Money Did Athletes Win at the Rogue Invitational?". BoxRox.
  30. ^ Friend, Brian (June 11, 2020). "CrossFit: Rogue Invitational kicks off this weekend with star power amid uncertain future for sport". South China Morning Post.
  31. ^ Kyllmann, Caro (August 5, 2021). "Rogue Invitational Announces $1,250,000 Uncapped Prize Purse, Paid Party in Bitcoin". BoxRox.
  32. ^ Newby, John (August 25, 2021). "Rogue Increases Travel Stipend to Support Athletes' Travel to Invitational". Morning Chalk Up.
  33. ^ Agnew, Mark (June 8, 2020). "CrossFit CEO Greg Glassman's George Floyd tweet sees Reebok and Rogue drop sponsorship". South China Morning Post.
  34. ^ "CrossFit founder Greg Glassman resigns as CEO after George Floyd tweet". ITV News. June 10, 2020.
  35. ^ Easter, Michael (February 1, 2021). "These Two Men Are on a Mission to Save CrossFit". Men's Health.
  36. ^ Farley, Kevin (June 27, 2017). . Team USA. Archived from the original on December 1, 2018.
  37. ^ Beck, Kalle (December 13, 2017). "Rogue Fitness Now The Official Equipment Sponsor Of The World's Strongest Man".
  38. ^ Boly, Jake (December 13, 2017). "Rogue Fitness Named World's Strongest Man Official Equipment Provider". BarBend.
  39. ^ Darling, Mike (January 22, 2020). "The 'Wheel of Pain' Strongman Challenge Inspired by 'Conan the Barbarian'". Men's Health.
  40. ^ Blechman, Phil (November 30, 2020). "First-Ever Rogue Challenge: 50 Biking Calories For Time". BarBend.
  41. ^ Blechman, Phil (August 26, 2021). "2021 Rogue Invitational Strongman Roster — Kieliszkowski And Licis Return". BarBend.
  42. ^ Blechman, Phil (2022-10-29). "2022 Rogue Invitational Strongman Results". BarBend. Retrieved 2023-01-18.
  43. ^ Clark, Patrick (December 27, 2020). "Justin Medeiros is the Newest and Youngest Rogue Athlete". Morning Chalk Up.
  44. ^ Koenig, John (12 March 2012). "ON HER TERMS: CAITY MATTER HENNIGER". CrossFit. Retrieved 27 July 2016.
  45. ^ Carson, Audrey (October 9, 2019). "Rogue Debuts Toomey Billboard Ahead of CrossFit Open". The Barbell Spin.
  46. ^ "The Mountain Destroys All Competition, Wins The Arnold Strongman Classic 3rd Year In A Row". GQ Magazine. March 8, 2020.
  47. ^ Blechman, Phil (March 23, 2020). "Rogue Fitness Is Producing Ventilators And Protective Equipment In Response To COVID-19". BarBend.
  48. ^ Navera, Tristan (March 24, 2020). "Rogue Fitness is hiring, making medical supplies amid coronavirus pandemic". Columbus Business First.
  49. ^ Colombo, Hayleigh (May 1, 2020). "Columbus-based fitness business hires 200 as demand surges for home gyms, medical equipment". Columbus Businees First.
  50. ^ Settembre, Jeanette (August 25, 2020). "Weights and dumbbells are latest coronavirus-fueled shortage: Here's what to use instead". Fox Business.

External links edit

  • Official Website

October 26, 2023
rogue, fitness, legally, named, coulter, ventures, often, branded, referred, rogue, american, manufacturer, distributor, equipment, based, columbus, ohio, produces, strength, conditioning, equipment, such, weightlifting, barbells, plates, racks, kettlebells, w. Rogue Fitness legally named Coulter Ventures LLC 3 often branded and referred to as Rogue is an American manufacturer and distributor of gym equipment based in Columbus Ohio 2 It produces strength and conditioning equipment such as weightlifting barbells 4 plates and racks kettlebells 5 as well as a range of fitness related equipment for CrossFit boxes 6 home gyms 7 military collegiate and professional sports teams 8 9 Rogue FitnessTypePrivateIndustryStrength amp conditioning equipment manufacturerFounded2007 2007 1 FounderBill Henniger 2 HeadquartersColumbus Ohio United StatesArea servedWorldwideOwnerBill HennigerNumber of employees850 2020 DivisionsRogue Supply Co SubsidiariesRogue EuropeRogue AustraliaWebsiteroguefitness wbr com Contents 1 History 2 Activities 3 References 4 External linksHistory editWe started as a garage gym in the CrossFit community Rogue began by selling jump ropes and boxes out of a small space We were at the 2008 CrossFit Games and it was there when we knew how we wanted to contribute to the CrossFit Community We ve done so ever since CrossFit was and is crucial to Rogue Fitness s success Bill Henniger 10 Rogue originally started in 2007 in Toledo Ohio by Bill Henniger when he had difficulty finding the necessary equipment for his new gym a CrossFit affiliate He set up an e commerce one stop site roguefitness com with the intention of selling all the equipment necessary for a CrossFit gym 2 Initially Rogue only sold other manufacturers equipment through its website but there were still issues with customers having to deal with multiple manufacturers and their own shipping fees and schedules as well as equipment not entirely suitable for CrossFit 11 In order to resolve the issues and speed up the delivery the company started warehousing the equipment and eventually building some of the equipment itself The company relies primarily on local and U S manufacturing to allow it to respond quicker to demand 11 12 The company grew into a 5 000 square foot 460 m2 facility in Columbus that was next to a CrossFit box that Henniger also owned Rogue began offering more products and also started manufacturing more of them 1 10 It had a 175 000 square foot 16 300 m2 manufacturing facility by 2014 11 It produces a variety of strength training equipment such as barbells dumbbells kettlebells and medicine balls 13 and as well as other exercise products such as its Echo Bike 14 Rogue Europe launched in Finland in January 2014 with Juha Puonti and 2009 CrossFit Games male champion Mikko Salo 11 It opened a branch in Belgium for its European customers 12 In 2018 Rogue moved into a 600 000 square foot 56 000 m2 building on 30 acres 12 ha a former Timken Company property located on the southwest corner of East Fifth and Cleveland avenues in Columbus 15 16 The new building consolidated their administrative manufacturing distribution and retail operations 8 It includes two gyms and showroom 17 18 It acquired a series of other fitness related companies including Nebula Fitness in 2012 6 Pendlay OSO Barbell and Reflex Fitness Products in 2018 19 20 and powerlifting equipment manufacturer Ghost Strong in 2022 21 Rogue was a contender for Inc s 2018 Company of the Year 12 Rogue Fitness had 200 employees in 2014 11 increasing to 600 in 2019 18 and 850 in 2020 22 It has 1 400 employees worldwide as of 2022 23 Activities editRogue has been associated with CrossFit from its beginning Rogue is one of the primary suppliers for equipment for CrossFit boxes gyms around the world 11 10 15 It started supplying equipment for the CrossFit Games in 2009 before becoming the sole provider to the Games and regional events in 2010 24 Fifteen semi trucks of equipment were needed to supply the 2013 CrossFit Games at the StubHub Center in Carson California 11 up from nine trucks used to supply the 2011 CrossFit Games 25 Rogue often creates new or unusual equipment specially for the Games 26 27 28 It organizes Rogue Invitational one of the most significant competitions for CrossFit athletes 29 30 The Invitational features the biggest prize purse for CrossFit athletes outside of the Games and it is the only CrossFit competition that pays out to all athletes competing including airfare and accommodation 31 32 The company briefly cut off its ties with CrossFit after controversial statements made by CrossFit founder Greg Glassman in 2020 but has resumed their association after Glassman resigned 33 34 35 Rogue has also expanded into building equipment for strongman powerlifting and Olympic weightlifting 10 It became the official supplier of USA Weightlifting 36 the Arnold Strongman Classic and the World s Strongest Man in 2017 37 38 It also created implements used in competitions such as the largest implement ever created specifically for a strongman competition the Wheel of Pain inspired by the film Conan the Barbarian used in the Arnold Classic 39 It has staged a series of events since 2015 for those who wish to set weightlifting records titled Rogue Record Breakers at festivals such as Arnold Sports Classic and it also introduced the Rogue Challenge for various sports starting December 2020 40 Rogue Invitational also expanded to include a strongman contest since 2021 41 42 The company sponsors numerous CrossFit athletes around the world such as Rich Froning Jr Ben Smith Camille Leblanc Bazinet Mat Fraser Katrin Davidsdottir Jason Khalipa and Justin Medeiros 10 43 One of the first sponsored athletes was Henniger s future wife and 2008 CrossFit Games female champion Caity Matter Henniger 44 11 Rogue also sponsors Strongman athletes such as Brian Shaw and Hafthor Julius Bjornsson 45 46 Rogue started manufacturing medical equipment such as ventilators and personal protective equipment in response to the COVID 19 pandemic in 2020 47 48 It also increased its production of gym equipment due to increasing demand from home gyms during lockdown that led to shortages 49 50 7 References edit a b FACT SHEET JUNE 2015 COULTER VENTURES LLC DBA ROGUE FITNESS Rogue Fitness 13 May 2015 1 3 Retrieved 27 July 2016 a href Template Cite journal html title Template Cite journal cite journal a Cite journal requires journal help a b c Foster Tom November 8 2019 How Rogue Fitness Founder Bill Henniger Built His Company Men s Health Company Overview of Coulter Ventures LLC Bloomberg Retrieved 27 July 2016 Rogue barbell review What to know Medical News Today Shultz Alex April 7 2020 Inside the Great Kettlebell Shortage of 2020 GQ Magazine a b Rogue s Under The Radar Dominance Fitt Insider a b Wolff Mann Ethan April 28 2020 Coronavirus has caused a home gym boom sending companies scrambling Yahoo Finance a b Warren Brent 23 April 2016 Massive Rogue Fitness Facility Starting to Take Shape in Milo Grogan Columbus Underground Retrieved 27 July 2016 2015 CrossFit Liftoff Powered by Rogue Awards 100 000 to Olympic Weightlifters and CrossFit Athletes Business Wire 20 November 2015 Retrieved 27 July 2016 a b c d e Huntley Tim Rogue Fitness A Start up Success Story myathleticlife com Retrieved 27 July 2016 a b c d e f g h The Equipment Outlaw The Box 28 July 2014 Retrieved 27 July 2016 a b c Crino Tim 10 December 2018 How This Air Force Vet Capitalized on Crossfit Inc Retrieved 16 October 2020 Porcaro Gabrielle October 25 2023 The 6 Best Gym Equipment Brands of 2023 Livestrong Spin Brian December 27 2017 Rogue Fitness Releases Its Own Fan Bike The Barbell Spin a b RODIO MICHAEL 26 April 2016 Fit Fix the Rock Is Seriously Bulking up for Fast 8 Men s Fitness Retrieved 19 August 2016 Hall Brian R 1 June 2015 Fitness equipment provider up for city incentives for 36M project Columbus Business First Retrieved 27 July 2016 Sullivan Lucas 19 February 2015 Coleman closing in on tenant for Timken site The Columbus Dispatch Retrieved 27 July 2016 a b Foster Tom 8 November 2019 The Man of Steel Behind CrossFit s Favorite Gym Equipment Men s Health Retrieved 16 October 2020 English Nick January 9 2018 Rogue Fitness Acquires OSO Barbell BarBend Rogue Fitness Announces Acquisition of Reflex Fitness Products Rogue Fitness November 30 2018 Rogue Fitness Acquires Ghost Strong Rogue Fitness Naveau Jim May 1 2020 Caity Matter Henniger built Hall of Fame career limaohio com Powerhouse strength training partners rogue fitness and kabuki strength expand manufacturing and distribution deal with Kabuki s Kadillac bar PR Newswire May 9 2022 Koenig John Talking With Bill Henniger of Rogue Fitness johnkoenig squarespace com Archived from the original on April 21 2017 Retrieved 27 July 2016 CERIZO KEHAULANI 7 August 2011 Willpower amp work The Maui News Retrieved 19 August 2016 Bric John Michael Rogue s Latest CrossFit Equipment The RX Review The Rogue Pig 2 0 for CrossFit Fitness Gizmo September 10 2015 Rogue To Sell Equipment Used By Your Favorite Athletes From The CrossFit Games BarBend July 27 2016 Kyllmann Caro June 15 2020 How Much Money Did Athletes Win at the Rogue Invitational BoxRox Friend Brian June 11 2020 CrossFit Rogue Invitational kicks off this weekend with star power amid uncertain future for sport South China Morning Post Kyllmann Caro August 5 2021 Rogue Invitational Announces 1 250 000 Uncapped Prize Purse Paid Party in Bitcoin BoxRox Newby John August 25 2021 Rogue Increases Travel Stipend to Support Athletes Travel to Invitational Morning Chalk Up Agnew Mark June 8 2020 CrossFit CEO Greg Glassman s George Floyd tweet sees Reebok and Rogue drop sponsorship South China Morning Post CrossFit founder Greg Glassman resigns as CEO after George Floyd tweet ITV News June 10 2020 Easter Michael February 1 2021 These Two Men Are on a Mission to Save CrossFit Men s Health Farley Kevin June 27 2017 Breaking USA Weightlifting Names Rogue Fitness Official Equipment Manufacturer Team USA Archived from the original on December 1 2018 Beck Kalle December 13 2017 Rogue Fitness Now The Official Equipment Sponsor Of The World s Strongest Man Boly Jake December 13 2017 Rogue Fitness Named World s Strongest Man Official Equipment Provider BarBend Darling Mike January 22 2020 The Wheel of Pain Strongman Challenge Inspired by Conan the Barbarian Men s Health Blechman Phil November 30 2020 First Ever Rogue Challenge 50 Biking Calories For Time BarBend Blechman Phil August 26 2021 2021 Rogue Invitational Strongman Roster Kieliszkowski And Licis Return BarBend Blechman Phil 2022 10 29 2022 Rogue Invitational Strongman Results BarBend Retrieved 2023 01 18 Clark Patrick December 27 2020 Justin Medeiros is the Newest and Youngest Rogue Athlete Morning Chalk Up Koenig John 12 March 2012 ON HER TERMS CAITY MATTER HENNIGER CrossFit Retrieved 27 July 2016 Carson Audrey October 9 2019 Rogue Debuts Toomey Billboard Ahead of CrossFit Open The Barbell Spin The Mountain Destroys All Competition Wins The Arnold Strongman Classic 3rd Year In A Row GQ Magazine March 8 2020 Blechman Phil March 23 2020 Rogue Fitness Is Producing Ventilators And Protective Equipment In Response To COVID 19 BarBend Navera Tristan March 24 2020 Rogue Fitness is hiring making medical supplies amid coronavirus pandemic Columbus Business First Colombo Hayleigh May 1 2020 Columbus based fitness business hires 200 as demand surges for home gyms medical equipment Columbus Businees First Settembre Jeanette August 25 2020 Weights and dumbbells are latest coronavirus fueled shortage Here s what to use instead Fox Business External links editOfficial Website Retrieved from https en wikipedia org w index php title Rogue Fitness amp oldid 1175913002, wikipedia, wiki, book, books, library,

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