Robinsons is a British fruit drink brand owned by Britvic. Robinsons was owned by Reckitt & Colman until 1995 when it was acquired by Britvic. The Robinsons range includes Fruit Shoot, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley, Barley water, Select and Squash'd; the range formerly also included Fruit Spring. For the Diamond Jubilee of Elizabeth II, Strawberry and Cream was added to the range.
Robinsons sales for 2009 (across all its ranges) totalled £307 million.[1][needs update] Robinson's has been the official supplier of drinks to Wimbledon tennis tournament, its barley water being conspicuous by its presence, and sponsored the championship fortnight from 1935 to 2022.[2]
Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children. The drinks are promoted as a healthier alternative to fizzy drinks, and are offered as one of the drinks option for McDonald'sHappy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by Britvic as a "high juice, no added sugar drink"[3] (the juice content is only 8%).[4]
The regular Fruit Shoot range with the green top was a full sugar product which did not contain aspartame. Since 2014, Fruit Shoot with the green top has no added sugar while still containing no aspartame. Although the grey top range has no added sugar, it does contain aspartame as well as potassium sorbate (a preservative) and sodium citrate, plus natural colourings and malic acid. It is sold in a sports-style bottle.[5] In 2012, Britvic recalled packs featuring the 'spill proof Magicap' design due to concerns over packaging safety.[6]
Fruit Creationsedit
In January 2018, Robinsons launched their Fruit Creations range, specifically targeting adults.[7]
Referencesedit
^"Soft drinks sales increase in the UK". warc.com.
^Kollewe, Julia (24 June 2022). "Robinsons and Wimbledon end 86-year partnership". The Guardian. Retrieved 24 June 2022.
^"House of Commons - Minutes of Evidence". publications.parliament.uk.
robinsons, drink, robinsons, british, fruit, drink, brand, owned, britvic, robinsons, owned, reckitt, colman, until, 1995, when, acquired, britvic, robinsons, range, includes, fruit, shoot, fruit, squash, added, sugar, fruit, squash, fruit, barley, barley, wat. Robinsons is a British fruit drink brand owned by Britvic Robinsons was owned by Reckitt amp Colman until 1995 when it was acquired by Britvic The Robinsons range includes Fruit Shoot Fruit Squash No Added Sugar Fruit Squash Fruit amp Barley Barley water Select and Squash d the range formerly also included Fruit Spring For the Diamond Jubilee of Elizabeth II Strawberry and Cream was added to the range RobinsonsProduct typeDrinkOwnerBritvicCountryUnited KingdomIntroduced1935Previous ownersReckitt amp Colman until 1995 TaglineReal Fruit in Every DropWebsitewww wbr robinsonssquash wbr co wbr ukRobinsons sales for 2009 across all its ranges totalled 307 million 1 needs update Robinson s has been the official supplier of drinks to Wimbledon tennis tournament its barley water being conspicuous by its presence and sponsored the championship fortnight from 1935 to 2022 2 Contents 1 Products 1 1 Fruit Shoot 1 2 Fruit Creations 2 References 3 External linksProducts editFruit Shoot edit Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children The drinks are promoted as a healthier alternative to fizzy drinks and are offered as one of the drinks option for McDonald s Happy Meals and KFC Kids Meals this has been cited in representations to the UK Parliament on Britvic s healthier eating initiatives Fruit Shoots were described by Britvic as a high juice no added sugar drink 3 the juice content is only 8 4 The regular Fruit Shoot range with the green top was a full sugar product which did not contain aspartame Since 2014 Fruit Shoot with the green top has no added sugar while still containing no aspartame Although the grey top range has no added sugar it does contain aspartame as well as potassium sorbate a preservative and sodium citrate plus natural colourings and malic acid It is sold in a sports style bottle 5 In 2012 Britvic recalled packs featuring the spill proof Magicap design due to concerns over packaging safety 6 Fruit Creations edit In January 2018 Robinsons launched their Fruit Creations range specifically targeting adults 7 References edit Soft drinks sales increase in the UK warc com Kollewe Julia 24 June 2022 Robinsons and Wimbledon end 86 year partnership The Guardian Retrieved 24 June 2022 House of Commons Minutes of Evidence publications parliament uk Fruit Shoot fruitshoot com www britvic com best selling children s ready to drink still beverage in the UK Archived from the original on 12 March 2009 Retrieved 23 October 2015 Britvic Recalls Robinsons Fruit Shoot Amid Safety Concerns Packaging International 3 July 2012 Archived from the original on 7 August 2012 Retrieved 23 October 2015 Robinsons and Saatchi amp Saatchi London launch Fruit Creations campaign Britvic 19 January 2018 Retrieved 2 March 2019 External links editOfficial website Robinsons Fruit Shoot nbsp This soft drink related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Robinsons drink amp oldid 1205260062, wikipedia, wiki, book, books, library,
