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Robert Louis-Dreyfus ((1946-06-14)14 June 1946 – (2009-07-04)4 July 2009) was a French businessman who was chief executive officer (CEO) of Adidas (then, "Adidas Salomon") and Saatchi & Saatchi. He was a majority shareholder of the French football team Olympique de Marseille, and during his tenure they re-emerged as a major European football club.
Robert Louis-Dreyfus was born in Paris, the son of Jean and Jeanne Madeline (née Depierre) Louis-Dreyfus.[1][2] His father was Jewish and his mother Roman Catholic.[3] He was a great-grandson of Léopold Louis-Dreyfus, founder of the Louis-Dreyfus Group, which had begun buying and selling wheat in the Alsace region a century earlier, and rapidly diversified into shipping, oil and other commodities.[4] His grandfather was Louis Louis-Dreyfus, who served in the French Parliament during the French Third Republic.[5] He has two sisters: Marie-Jeanne and Monique.[6]
Robert Louis-Dreyfus was initially a bad student who failed his Baccalauréat,[7] but he excelled at poker, winning considerable amounts of money from his friends at the Lycée Janson de Sailly in Paris. In 1967, he spent time at a kibbutz and was involved in the Six-Day War. He later secured a place at Harvard Business School with a presentation about his experiences during the war.[4] He spent the early years of his working life mentored by Siegmund Warburg, in the family business of the Louis-Dreyfus Group.
Business career
In 1982 Louis-Dreyfus joined IMS, the US pharmaceutical research company enjoying spectacular monetary success. His original US$400,000 grew twentyfold by the time the company was sold in 1988. He served as CEO at Saatchi & Saatchi, the United Kingdom-based advertising agency from 1989 to 1993.[8] Louis-Dreyfus invested his own money in Saatchi and Saatchi and during his tenure the agency grew considerably.
He proved equally successful when in 1994 he took the top job at Adidas, the German-based sporting goods maker. Louis-Dreyfus added to the brand by streamlining the product line and adding new companies to the group, including the Salomon ski-wear and golf company in 1997. He remained CEO of Adidas until 2001, combining this position with chairmanship of Neuf Telecom with whom he served until 2004. He also served as a director of Neuf Cegetel.
Robert Louis-Dreyfus re-joined the family company, Louis-Dreyfus Group, in May 2000, and restructured this major commodities trading and merchandising firm.
In 2005, he decided to relaunch the Le Coq Sportif sports company through a Swiss investment company, Airesis.
Sporting interests
In 1996 Louis-Dreyfus became the largest shareholder of Olympique de Marseille, a French football team who had recently been rocked by a major match fixing scandal and subsequently relegated to the French second division as part of their punishment. Louis-Dreyfus, with Adidas and the telecommunications company Neuf, sponsored the team; Louis-Dreyfus invested heavily in rebuilding the Marseille squad, marketing the team to the new immigrant populations in Marseille. The financial fortunes of the club improved, with shirt sales rocketing. However, success, if judged purely on trophies won, still eluded the club despite reaching the final of the UEFA Cup on two occasions and twice losing in the final of the Coupe de France. Olympique de Marseille also missed out on the Ligue 1 title during Louis-Dreyfus's tenure, though shortly before his death they finished second to FC Girondins de Bordeaux and qualified for the group stage of the UEFA Champions League.[citation needed]
Louis-Dreyfus was also a shareholder in the Belgium football club Standard Liège, and was involved in the creation of Infront Sports & Media in 2002 (transition from the former KirchSport completed in February 2003) acting as the company's chairman of the board. The Swiss-based sports marketing agency was handling the media rights distribution of the FIFA World Cup in 2002 and 2006. Today it is the marketing partner of 130 sports federations and clubs.[citation needed]
FIFA World Cup bribery scandal
In October 2015 the German news magazine Der Spiegel reported that the bidding committee for the FIFA World Cup 2006 had set up a slush fund that Louis-Dreyfus, at the time CEO of Adidas, filled with 10.3 million Swiss francs in 2000. Allegedly these funds were used to bribe numerous FIFA officials and secure Germany's bid to host the 2006 World Cup, whilst a FIFA report had strongly criticised England's supposedly 'unprofessional' rival bid presentation. According to internal FIFA documents, Louis-Dreyfus had demanded a repayment of the funds in 2004, which were transferred as €6.7 million via a FIFA account in Geneva to an account held by Louis-Dreyfus.[9]
Death
Louis-Dreyfus died in Zürich aged 63 on 4 July 2009, following a long period with leukemia.[10][11]
Personal life
Louis-Dreyfus was married twice. Before divorcing his first wife, Sarah Oberholzer,[1] in 1989, he met his second wife Margarita Bogdanova in 1988, whom he married in 1992 and with whom he had three sons:[12] Eric, Maurice, and Kyril Louis-Dreyfus,[1] the latter of whom became the chairman and minority shareholder of English football club Sunderland A.F.C. in February 2021, aged only 24.[13]
Louis-Dreyfus identified as an agnostic.[3] The American actress Julia Louis-Dreyfus, famed for her role in the television comedy series Seinfeld, is his second cousin once removed.
Following his death, his enterprises were inherited and supervised by Margarita Louis-Dreyfus,[7] she is considered to be the richest Russian woman today.[14][15] Margarita inherited 60% of the organization (increased to 65% in 2012).[6] Robert's two sisters, Monique Louis-Dreyfus Roosmale Nepveu and Marie-Jeanne Louis-Dreyfus Meyer, each own 12% and are now both billionaires.[6]
References
^ abc"Biographie Robert Louis-dreyfus Président de société". Whoswho.fr. Retrieved 2017-02-23.
^Bourdon, Jean-Claude and Jacques-Olivier Martin Robert Louis-Dreyfus: Les aventures d'un Don Juan des affaires (2007), 293 pages, ISBN2-35228-003-6
^ abParis Match: "“Robert Louis-Dreyfus, un seigneur qui voyait loin et visait haut" by Jacques Veyrat July 8, 2009 (in French) | "...cet agnostique, fils d’un juif et d’une catholique..." / "...this agnostic, the son of a Jew and a Catholic..."
^ abPierre Perrone (17 July 2009). "Obituary: Robert Louis-Dreyfus: Businessman who helped resurrect Olympique Marseille football club" (newspaper). The Independent. United Kingdom: Independent News and Media Limited.
^"Маргарита Луи-Дрейфус. Первый класс. Фрагмент выпуска от 05.03.2012". 1tv.ru. 2017-02-17. Retrieved 2017-02-23.
February 12, 2023
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This article may be expanded with text translated from the corresponding article in French November 2022 Click show for important translation instructions Machine translation like DeepL or Google Translate is a useful starting point for translations but translators must revise errors as necessary and confirm that the translation is accurate rather than simply copy pasting machine translated text into the English Wikipedia Do not translate text that appears unreliable or low quality If possible verify the text with references provided in the foreign language article You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation A model attribution edit summary is Content in this edit is translated from the existing French Wikipedia article at fr Robert Louis Dreyfus see its history for attribution You should also add the template Translated fr Robert Louis Dreyfus to the talk page For more guidance see Wikipedia Translation Robert Louis Dreyfus 1946 06 14 14 June 1946 2009 07 04 4 July 2009 was a French businessman who was chief executive officer CEO of Adidas then Adidas Salomon and Saatchi amp Saatchi He was a majority shareholder of the French football team Olympique de Marseille and during his tenure they re emerged as a major European football club Robert Louis DreyfusBorn 1946 06 14 14 June 1946Paris FranceDied4 July 2009 2009 07 04 aged 63 Zurich SwitzerlandOccupationBusinessmanKnown forCEO of Adidas 1994 2001 CEO of Saatchi amp Saatchi 1989 93 Majority shareholder of Olympique de Marseille 1996 2016 Spouse s Sarah Oberholzer m 19 div 1989 Margarita Bogdanova m 1992 wbr Children3RelativesMonique Roosmale Nepveu sister Marie Jeanne Meyer sister Louis Louis Dreyfus paternal grandfather Leopold Louis Dreyfus paternal great grandfather Julia Louis Dreyfus paternal second cousin once removed Contents 1 Early life 2 Business career 3 Sporting interests 4 FIFA World Cup bribery scandal 5 Death 6 Personal life 7 ReferencesEarly life EditRobert Louis Dreyfus was born in Paris the son of Jean and Jeanne Madeline nee Depierre Louis Dreyfus 1 2 His father was Jewish and his mother Roman Catholic 3 He was a great grandson of Leopold Louis Dreyfus founder of the Louis Dreyfus Group which had begun buying and selling wheat in the Alsace region a century earlier and rapidly diversified into shipping oil and other commodities 4 His grandfather was Louis Louis Dreyfus who served in the French Parliament during the French Third Republic 5 He has two sisters Marie Jeanne and Monique 6 Robert Louis Dreyfus was initially a bad student who failed his Baccalaureat 7 but he excelled at poker winning considerable amounts of money from his friends at the Lycee Janson de Sailly in Paris In 1967 he spent time at a kibbutz and was involved in the Six Day War He later secured a place at Harvard Business School with a presentation about his experiences during the war 4 He spent the early years of his working life mentored by Siegmund Warburg in the family business of the Louis Dreyfus Group Business career EditIn 1982 Louis Dreyfus joined IMS the US pharmaceutical research company enjoying spectacular monetary success His original US 400 000 grew twentyfold by the time the company was sold in 1988 He served as CEO at Saatchi amp Saatchi the United Kingdom based advertising agency from 1989 to 1993 8 Louis Dreyfus invested his own money in Saatchi and Saatchi and during his tenure the agency grew considerably He proved equally successful when in 1994 he took the top job at Adidas the German based sporting goods maker Louis Dreyfus added to the brand by streamlining the product line and adding new companies to the group including the Salomon ski wear and golf company in 1997 He remained CEO of Adidas until 2001 combining this position with chairmanship of Neuf Telecom with whom he served until 2004 He also served as a director of Neuf Cegetel Robert Louis Dreyfus re joined the family company Louis Dreyfus Group in May 2000 and restructured this major commodities trading and merchandising firm In 2005 he decided to relaunch the Le Coq Sportif sports company through a Swiss investment company Airesis Sporting interests EditIn 1996 Louis Dreyfus became the largest shareholder of Olympique de Marseille a French football team who had recently been rocked by a major match fixing scandal and subsequently relegated to the French second division as part of their punishment Louis Dreyfus with Adidas and the telecommunications company Neuf sponsored the team Louis Dreyfus invested heavily in rebuilding the Marseille squad marketing the team to the new immigrant populations in Marseille The financial fortunes of the club improved with shirt sales rocketing However success if judged purely on trophies won still eluded the club despite reaching the final of the UEFA Cup on two occasions and twice losing in the final of the Coupe de France Olympique de Marseille also missed out on the Ligue 1 title during Louis Dreyfus s tenure though shortly before his death they finished second to FC Girondins de Bordeaux and qualified for the group stage of the UEFA Champions League citation needed Louis Dreyfus was also a shareholder in the Belgium football club Standard Liege and was involved in the creation of Infront Sports amp Media in 2002 transition from the former KirchSport completed in February 2003 acting as the company s chairman of the board The Swiss based sports marketing agency was handling the media rights distribution of the FIFA World Cup in 2002 and 2006 Today it is the marketing partner of 130 sports federations and clubs citation needed FIFA World Cup bribery scandal EditIn October 2015 the German news magazine Der Spiegel reported that the bidding committee for the FIFA World Cup 2006 had set up a slush fund that Louis Dreyfus at the time CEO of Adidas filled with 10 3 million Swiss francs in 2000 Allegedly these funds were used to bribe numerous FIFA officials and secure Germany s bid to host the 2006 World Cup whilst a FIFA report had strongly criticised England s supposedly unprofessional rival bid presentation According to internal FIFA documents Louis Dreyfus had demanded a repayment of the funds in 2004 which were transferred as 6 7 million via a FIFA account in Geneva to an account held by Louis Dreyfus 9 Death EditLouis Dreyfus died in Zurich aged 63 on 4 July 2009 following a long period with leukemia 10 11 Personal life EditLouis Dreyfus was married twice Before divorcing his first wife Sarah Oberholzer 1 in 1989 he met his second wife Margarita Bogdanova in 1988 whom he married in 1992 and with whom he had three sons 12 Eric Maurice and Kyril Louis Dreyfus 1 the latter of whom became the chairman and minority shareholder of English football club Sunderland A F C in February 2021 aged only 24 13 Louis Dreyfus identified as an agnostic 3 The American actress Julia Louis Dreyfus famed for her role in the television comedy series Seinfeld is his second cousin once removed Following his death his enterprises were inherited and supervised by Margarita Louis Dreyfus 7 she is considered to be the richest Russian woman today 14 15 Margarita inherited 60 of the organization increased to 65 in 2012 6 Robert s two sisters Monique Louis Dreyfus Roosmale Nepveu and Marie Jeanne Louis Dreyfus Meyer each own 12 and are now both billionaires 6 References Edit a b c Biographie Robert Louis dreyfus President de societe Whoswho fr Retrieved 2017 02 23 Bourdon Jean Claude and Jacques Olivier Martin Robert Louis Dreyfus Les aventures d un Don Juan des affaires 2007 293 pages ISBN 2 35228 003 6 a b Paris Match Robert Louis Dreyfus un seigneur qui voyait loin et visait haut by Jacques Veyrat July 8 2009 in French cet agnostique fils d un juif et d une catholique this agnostic the son of a Jew and a Catholic a b Pierre Perrone 17 July 2009 Obituary Robert Louis Dreyfus Businessman who helped resurrect Olympique Marseille football club newspaper The Independent United Kingdom Independent News and Media Limited Senat francais Anciens senateurs IIIeme Republique LOUIS DREYFUS Louis Senat fr Retrieved 2017 02 23 a b c Rising Commodity Prices Created Three Louis Dreyfus Billionaires Forbes com 2012 10 18 Retrieved 2017 02 23 a b Margarita Louis Dreyfus fr wikipedia Mister Adidas ist tot Sueddeutsche de Retrieved 2010 05 15 Fifa Fussball WM 2006 mutmasslich vom DFB gekauft SPIEGEL ONLINE Spiegel de 2015 10 16 Retrieved 2017 02 23 Report Marseille owner Robert Louis Dreyfus dies www thestar com my Archived from the original on 6 July 2009 Retrieved 17 January 2022 AFP Marseille s Louis Dreyfus dead Archived from the original on 2013 01 11 Retrieved 2016 11 12 Margarita Louis Dreyfus la tsarine des affaires Madame Figaro Madame lefigaro fr in French 27 July 2013 Retrieved 2017 02 23 Louis Dreyfus acquires controlling interest in Sunderland AFC Sunderland Association Football Club 2021 02 18 Retrieved 2021 02 18 Margarita Lui Drejfus ru wikipedia Margarita Lui Drejfus Pervyj klass Fragment vypuska ot 05 03 2012 1tv ru 2017 02 17 Retrieved 2017 02 23 Retrieved from https en wikipedia org w index php title Robert Louis Dreyfus amp oldid 1126701523, wikipedia, wiki, book, books, library,
