The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken." Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.[1]
In 1993, with sales at $160 million, Redken was sold to Cosmair, Inc.
Marketingedit
In 2014 Lea T became the face of Redken, thus making her the first openly transgender model to front a global cosmetics brand.[2][3][4]
For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Redken in 2020.[6]
Referencesedit
^"Paula Kent Meehan, TV Actress Who Co-Founded Redken, Dies at 82". Bloomberg.com. 2014-06-24. Retrieved 2017-11-01.
^Vingan, Alyssa (4 November 2014). "Transgender Model Lea T Lands Big Redken Contract". Fashionista.com. Retrieved 6 November 2014. Now, Lea T has received her most groundbreaking campaign yet: She's signed on to be a brand muse for global haircare brand Redken, with print and digital campaigns set for a January 2015 release.
^Friedman, Megan (4 November 2014). "Transgender Model Lea T Is Redken's Newest Face". Harper's Bazaar. Retrieved 6 November 2014.
^Morwenna Ferrier (5 November 2014). "Lea T, the transgender hair-care model who's shifting our perception of beauty norms". the Guardian. Retrieved 7 November 2014.
^Gaynor, Emily. "Suki Waterhouse is Officially Redken's Mane Girl". Teen Vogue. Retrieved 2017-11-01.
^"All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender". A.A. Environment Possibility Award. Retrieved 2020-12-27.
External linksedit
Official website
March 04, 2024
redken, london, politician, known, livingstone, american, hair, care, brand, owned, oréal, group, under, professional, products, division, product, typehair, productsownerl, oréal, groupcountryunited, statesintroduced1960, years, 1960, marketsworldwidewebsitew. For the London politician known as Red Ken see Ken Livingstone Redken is an American hair care brand owned by L Oreal Group under the Professional Products division RedkenProduct typeHair productsOwnerL Oreal GroupCountryUnited StatesIntroduced1960 64 years ago 1960 MarketsWorldwideWebsitewww wbr redken wbr com Contents 1 History 2 Marketing 3 References 4 External linksHistory editThe company was founded in 1960 by Jheri Redding and Paula Kent thus the name Red ken Redken pioneered the Scientific Approach to Beauty and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products which they patented 1 In 1993 with sales at 160 million Redken was sold to Cosmair Inc Marketing editIn 2014 Lea T became the face of Redken thus making her the first openly transgender model to front a global cosmetics brand 2 3 4 In 2015 Suki Waterhouse became the face of Redken 5 For the company s national and international experience in sustainable development and eco friendly products the Environment Possibility Award conferred the Award of Earth Defender to Redken in 2020 6 References edit Paula Kent Meehan TV Actress Who Co Founded Redken Dies at 82 Bloomberg com 2014 06 24 Retrieved 2017 11 01 Vingan Alyssa 4 November 2014 Transgender Model Lea T Lands Big Redken Contract Fashionista com Retrieved 6 November 2014 Now Lea T has received her most groundbreaking campaign yet She s signed on to be a brand muse for global haircare brand Redken with print and digital campaigns set for a January 2015 release Friedman Megan 4 November 2014 Transgender Model Lea T Is Redken s Newest Face Harper s Bazaar Retrieved 6 November 2014 Morwenna Ferrier 5 November 2014 Lea T the transgender hair care model who s shifting our perception of beauty norms the Guardian Retrieved 7 November 2014 Gaynor Emily Suki Waterhouse is Officially Redken s Mane Girl Teen Vogue Retrieved 2017 11 01 All Soft Argan Oil Shampoo won the 2020 Award of Earth Defender A A Environment Possibility Award Retrieved 2020 12 27 External links editOfficial website Retrieved from https en wikipedia org w index php title Redken amp oldid 1143173502, wikipedia, wiki, book, books, library,
