Mein Real
Mein Real (stylized mein real; real until 2022 and real,- until 2017) was a chain of hypermarkets in Germany, until 2020 owned by Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf. Until 2014 it was also active internationally, in Poland, Romania, Russia, Ukraine and Turkey; most of these operations were bought by French retail company Auchan Group. In 2018, Metro decided to divest the Real chain and in 2021, many markets were taken over by either Edeka, Kaufland, Globus, Rewe or V-Markt and got rebranded with the brand of the respective new owner. The process of selling was finished by mid of 2022. However, the original plans to liquidate real completely were dropped in early 2022 when it was decided that the remaining 60 stores will continue under the real brand name under new ownership. Real's former website (real.de) was replaced by kaufland.de in 2021. The new website can be found at meinreal.de.
Former real hypermarket in Nordwalde, Germany | |
| Company type | Private |
|---|---|
| Industry | Retail |
| Predecessors | allkauf Basar Continent Esbella real-kauf Walmart (Germany) Géant (Poland) |
| Founded | 1992 |
| Defunct | 2024 |
| Successors | Edeka Globus Kaufland Rewe Auchan (international operations) Remarkt (Romania) Bi1 (Poland) |
| Headquarters | Mönchengladbach, Germany |
Area served | Germany |
Number of employees | 5,000 (2023) |
| Parent | The SCP Group |
| Website | meinreal.de |
In September 2023, the remaining company filed for bankruptcy. After some rescue attempts failed, the remaining 45 stores that will not be taken over by competitors will close by the end of March 2024 and the company will finally cease trading and be liquidated.
History edit
In 2006, Metro acquired Walmart's 85 stores in Germany[1] and 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2]
In November 2018, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to Auchan for €1.1 billion.[3] In 2014, it sold its 12 Real hypermarkets in Turkey.[4]
In September 2018, Metro AG announced the split from Real and sale of all hypermarkets, and in February 2020, Real was sold to The SCP Group.[5]
In April 2021, after the new owner The SCP Group had decided to liquidate Real and sell all outlets, the Real brand began to cease being used as a brand for hypermarkets. 270 outlets were sold to other supermarket chains and got rebranded with the brand of the respective new owner, while more than 40 markets were or will be closed.[6][7] The previous owner's planned goal was to complete a liquidation of Real by the end of June 2022. Locations without subsequent use should be closed.
In January 2022, however, it was announced that the remaining 60 real stores that are not being sold will not be closed, but will continue to operate as real in the future. As planned, the previous owner is withdrawing from the plan to break up real on 30 June 2022, and is selling the remaining locations to a restructuring company headed by the Frankfurt lawyer Sven Tischendorf. Restructuring is planned to ensure long-term continuation under the real brand. The Real headquarters in Düsseldorf will be dissolved as planned, and a successor company under the name real Service und Verwaltungs GmbH in Frankfurt am Main will take over some of the tasks. Purchasing and logistics are taken over by an external provider. On 13 April 2022, the Federal Cartel Office approved a purchasing cooperation between Rewe and Real.
With the change of ownership of real, the brand identity also changed. The real brand was given up on 1 July 2022, and the locations were rebranded as mein real (my real), and the long-standing claim Einmal hin. Alles drin., which has been part of the company since 2008, was replaced with alles was ich mag!.
On 30 September 2023, Mein Real filed an application to commence insolvency proceedings under self-administration. All 5,000 employees, all 62 stores and the corporate headquarters are to be affected as part of the insolvency. Salaries will continue to be paid for employees working for the company.[8] On November 20, 2023, it was announced that 45 stores would be closed by the end of March 2024. At the same time, the remaining stores will be handed over to competitors (13 stores to Rewe, three to Kaufland and one store to Edeka). With the closure and sale of the stores, real GmbH will cease business operations.[9]
Logos edit
- Logo of real until 2017
- Logo of real until 30 June 2022
- Logo of Mein Real since 1 July 2022
Products edit
As well as food, Real also offers a wide assortment of household goods, electrical appliances, books, media, textiles and footwear (sports and regular footwear were concessions owned by Hamm Market Solutions GmbH & Co KG, based in Osnabruck, Germany), sports goods, and stationery. In addition to branded products, several store brands were offered including discount label TiP (Toll im Preis - Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.
Assets edit
Current edit
- real Quality
- realSelection
- real Bio
- Watson
- meinreal.de
Former edit
- real.digital - renamed to Kaufland E-Commerce
- real2business - renamed to marketplaceworld
- TiP - replaced by Jeden Tag
- real.de - redirects to kaufland.de
- Payback real club cards
- real Future Store - brand discontinued and then converted to an ordinary real store in 2013
- real Poland - converted to Auchan
- real Russia - converted to Auchan (Ашан)
- real Ukraine
- real Romania - converted to Auchan and then renamed to remarkt
- real Turkey
See also edit
References edit
- ^ World's Biggest Retailer Wal-Mart Closes Up Shop in Germany
- ^ EU Oks Metro to Buy Polish Retailer Geant Polska
- ^ "Metro sells some hypermarket operations to Auchan". Reuters. November 2012.
- ^ Hurriyet Daily News (2014). "Metro sells Real stores in Turkey".
- ^ "Real geht an deutsch-russisches Konsortium: In einer Filiale erleben wir eine Überraschung". chip.de. 18 February 2020.
- ^ "Real-Märkte werden umbenannt: Kunden müssen sich in Kürze auf Änderungen einstellen". www.merkur.de (in German). 2021-03-02. Retrieved 2021-06-06.
- ^ . www.real-markt.de (in German). 2021-05-11. Archived from the original on 2021-08-16. Retrieved 2022-01-09.
- ^ "Department Store Chain Mein Real Files For Bankruptcy". Globe Echo. 30 September 2023. Retrieved 30 September 2023.
- ^ "Die real GmbH hat für 18 mein real-Standorte neue Betreiber gefunden und wird die verbleibenden Märkte bis zum 31. März 2024 schließen". mein real (in German). 2023-11-20. Retrieved 2023-11-21.
External links edit
- Official website