Pronto.com is a price comparison service and a division of Barry Diller's company, IAC. Pronto was founded by IAC in 2005 as a downloadable software application that silently monitors all of a user's activity on a product page, then shows deals from other merchants on the same items, or similar ones, until it finds a better deal.[1] In July 2006, Pronto launched the beta of its traditional Comparison shopping engine website which was made official in September 2006. According to Compete.com, a web traffic analysis company, Pronto.com was ranked the 7th fasting moving website for the period of December 2006 to December 2007.[2]
In 2007, IAC redesigned Pronto.com, to incorporate social networking into the purchase of goods ranging from clothes, sports equipment and electronics. New features included letting users rate products, interact with others online, write their own reviews and join networks of shoppers with similar tastes.[3] Pronto was the first major comparison shopping engine to launch 'social features.' According to Dan Marriott, then CEO of Pronto.com. "The new Pronto.com combines the best of social software and product search into an online shopping community that has not existed until today so consumers can visit one destination for the most fully informed shopping experience."[4]
In 2009, Pronto.com launched vertical micro-sites starting with fashion, home and tech, followed by kids and baby. IAC also announced the appointment of Darren MacDonald as the new Chief Executive Officer of Pronto who would maintain strategic and operational oversight of the Pronto brands.[5]
Pronto.com's first international venture began in 2010 with the launch of MegaDeal.jp geared towards the Japanese market. 2010 also saw the creation of the Pronto Content Network (PCN) known as The Writers Network. With this venture, IAC moved into the content mill space pioneered by the likes of Demand Media and Yahoo’s Associated Content, both of which employ thousands of freelancers who churn out enterprise articles - often of the "how-to" variety, and almost always Google search-friendly.[6]
2011 saw the international expansion of Pronto.com into three more countries, starting with the launch of the German site 'Dealecke.de' in march. Followed by 'Superprix.com,' a site geared towards French users in July and the upcoming launch of its UK site 'DealHop' in October.[citation needed]
^IAC Launches The Writers Network Adweek. 2010-12-22. Retrieved 2011-09-21.
External linksedit
Official site
January 01, 1970
pronto, price, comparison, service, division, barry, diller, company, pronto, founded, 2005, downloadable, software, application, that, silently, monitors, user, activity, product, page, then, shows, deals, from, other, merchants, same, items, similar, ones, u. Pronto com is a price comparison service and a division of Barry Diller s company IAC Pronto was founded by IAC in 2005 as a downloadable software application that silently monitors all of a user s activity on a product page then shows deals from other merchants on the same items or similar ones until it finds a better deal 1 In July 2006 Pronto launched the beta of its traditional Comparison shopping engine website which was made official in September 2006 According to Compete com a web traffic analysis company Pronto com was ranked the 7th fasting moving website for the period of December 2006 to December 2007 2 Pronto com Inc Company typeSubsidiaryIndustryInternet Services Comparison ShoppingFoundedMarch 17th 2005HeadquartersNew York NY USAKey peopleDarren MacDonald CEO Anthony Cassandra CTO Tamir Buchler CROParentIACWebsitewww pronto com In 2007 IAC redesigned Pronto com to incorporate social networking into the purchase of goods ranging from clothes sports equipment and electronics New features included letting users rate products interact with others online write their own reviews and join networks of shoppers with similar tastes 3 Pronto was the first major comparison shopping engine to launch social features According to Dan Marriott then CEO of Pronto com The new Pronto com combines the best of social software and product search into an online shopping community that has not existed until today so consumers can visit one destination for the most fully informed shopping experience 4 In 2009 Pronto com launched vertical micro sites starting with fashion home and tech followed by kids and baby IAC also announced the appointment of Darren MacDonald as the new Chief Executive Officer of Pronto who would maintain strategic and operational oversight of the Pronto brands 5 Pronto com s first international venture began in 2010 with the launch of MegaDeal jp geared towards the Japanese market 2010 also saw the creation of the Pronto Content Network PCN known as The Writers Network With this venture IAC moved into the content mill space pioneered by the likes of Demand Media and Yahoo s Associated Content both of which employ thousands of freelancers who churn out enterprise articles often of the how to variety and almost always Google search friendly 6 2011 saw the international expansion of Pronto com into three more countries starting with the launch of the German site Dealecke de in march Followed by Superprix com a site geared towards French users in July and the upcoming launch of its UK site DealHop in October citation needed See also editComparison shopping agent List of search engines Price comparison service Vertical searchReferences edit Pssst You Can Get It Cheaper Over There New York Times 2006 03 27 Retrieved 2011 09 16 Sink or Swim The Top Moving Sites Of 2007 Compete com 2008 01 17 Retrieved 2011 09 16 IAC Tries to Woo Shoppers With Revamped Web Site The Wall Street Journal 2007 09 11 Retrieved 2011 09 16 Web s Fastest Growing Comparison Shopping Site Launches Community Features PR Newswire Retrieved 2011 09 21 IAC Names MacDonald 09 as CEO of Pronto UCLA Anderson School of Management Retrieved 2011 09 21 IAC Launches The Writers Network Adweek 2010 12 22 Retrieved 2011 09 21 External links editOfficial site Retrieved from https en wikipedia org w index php title Pronto com amp oldid 1211231357, wikipedia, wiki, book, books, library,
