Vividata is a Toronto-based[1] not-for-profit research organization that provides impact and marketing data on print media readership in Canada.
Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).[2] The merged company temporarily used the name Amalco.[2] The non-profit PMB traced itself back to 1973, when it conducted its first national print survey.[3] PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications. NADbank's work had significant overlap with PMB.[2] Vividata also has a custom syndicated survey division known as Vivintel.[4]
See alsoedit
Numeris, an analogous company covering Canadian broadcast media
vividata, this, article, needs, additional, citations, verification, please, help, improve, this, article, adding, citations, reliable, sources, unsourced, material, challenged, removed, find, sources, news, newspapers, books, scholar, jstor, november, 2018, l. This article needs additional citations for verification Please help improve this article by adding citations to reliable sources Unsourced material may be challenged and removed Find sources Vividata news newspapers books scholar JSTOR November 2018 Learn how and when to remove this message Vividata is a Toronto based 1 not for profit research organization that provides impact and marketing data on print media readership in Canada Vividata resulted from a 2014 merger between the Print Measurement Bureau PMB and the Newspaper Audience Databank NADbank 2 The merged company temporarily used the name Amalco 2 The non profit PMB traced itself back to 1973 when it conducted its first national print survey 3 PMB conducted surveys to assess the level of readership for many magazines sold in Canada and also conducts industry specific surveys such as for medical profession publications NADbank s work had significant overlap with PMB 2 Vividata also has a custom syndicated survey division known as Vivintel 4 See also editNumeris an analogous company covering Canadian broadcast mediaReferences edit Contact Us Vividata Retrieved May 28 2018 a b c Powell Chris October 31 2014 PMB and NADbank merge Marketing Retrieved May 28 2018 Community Tennis Development PDF April 2008 Retrieved Nov 11 2020 Daily Research News Online no 28989 Vividata Manifold Link for Canadian Consumer Insights www mrweb com Retrieved 2020 12 05 External links editVividata official website nbsp This article about a Canadian corporation or company is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Vividata amp oldid 1177421600, wikipedia, wiki, book, books, library,
