Praenumeration (German: Pränumeration) was an early form of the subscription business model. It was a common business practice in the 18th century book trade in Germany. The publisher offered to sell a book that was planned but had not yet been printed, usually at a discount, so as to cover their costs in advance. The business practice was particularly common with magazines, helping to determine in advance how many subscribers there would be.[1]
For example, when Johann Heinrich Zedler decided to issue a collection of works of Martin Luther he advertised that the book would be for sale through praenumeration at the LeipzigEaster Fair in 1728, with the first volume to be available at the following Michaelmas Fair in early October.[2] When the eleventh and final volume was issued in 1733, Zedler found himself in difficulty. He had been using praenumeration payments for the future volumes to pay the bills for previous volumes, and now the last bills were due with no future payments to cover them.[3]
^Severin Corsten, ed. (1991). "Praenumeration". Lexikon des gesamten Buchwesens. Vol. VI. Stuttgart: Verlag Anton Hiersemann. p. S. 81. ISBN3-7772-8527-7.
^Neue Zeitungen von Gelehrten Sachen: 60–63. January 1728. {{cite journal}}: Missing or empty |title= (help)
^Quedenbaum, Gerd (1977). Der Verleger und Buchhändler Johann Heinrich Zedler 1706–1751: ein Buchunternehmer in den Zwängen seiner Zeit; ein Beitrag zur Geschichte des deutschen Buchhandels im 18. Jahrhundert. Hildesheim. p. 168. ISBN3-487-06241-0.
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praenumeration, german, pränumeration, early, form, subscription, business, model, common, business, practice, 18th, century, book, trade, germany, publisher, offered, sell, book, that, planned, been, printed, usually, discount, cover, their, costs, advance, b. Praenumeration German Pranumeration was an early form of the subscription business model It was a common business practice in the 18th century book trade in Germany The publisher offered to sell a book that was planned but had not yet been printed usually at a discount so as to cover their costs in advance The business practice was particularly common with magazines helping to determine in advance how many subscribers there would be 1 For example when Johann Heinrich Zedler decided to issue a collection of works of Martin Luther he advertised that the book would be for sale through praenumeration at the Leipzig Easter Fair in 1728 with the first volume to be available at the following Michaelmas Fair in early October 2 When the eleventh and final volume was issued in 1733 Zedler found himself in difficulty He had been using praenumeration payments for the future volumes to pay the bills for previous volumes and now the last bills were due with no future payments to cover them 3 See also editCrowdfunding 21st century versionReferences edit Severin Corsten ed 1991 Praenumeration Lexikon des gesamten Buchwesens Vol VI Stuttgart Verlag Anton Hiersemann p S 81 ISBN 3 7772 8527 7 Neue Zeitungen von Gelehrten Sachen 60 63 January 1728 a href Template Cite journal html title Template Cite journal cite journal a Missing or empty title help Quedenbaum Gerd 1977 Der Verleger und Buchhandler Johann Heinrich Zedler 1706 1751 ein Buchunternehmer in den Zwangen seiner Zeit ein Beitrag zur Geschichte des deutschen Buchhandels im 18 Jahrhundert Hildesheim p 168 ISBN 3 487 06241 0 nbsp This business related article is a stub You can help Wikipedia by expanding it vte Retrieved from https en wikipedia org w index php title Praenumeration amp oldid 1138385422, wikipedia, wiki, book, books, library,
