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Wikipedia

PowerCity

PowerCity is an Irish electrical retailer of consumer and electronic goods owned by the Bray-based McKenna family, with branches in Blanchardstown, Coolock, Tallaght, Finglas, Fonthill, Sallynoggin, Drogheda, Bray, Naas, Carrickmines[1] and in the Airside Retail Park, Swords.[2] A former branch was located in the Airways Industrial Estate, Santry[3]

Sallynoggin branch of PowerCity in 2007

According to the Irish Times Top 1000 Companies, in 2017 the company made a profit of €5.3 million on a turnover of €85.4 million with a staff of 250[4] compared to €8.4 million profit on a turnover of €87 million in 2003[5] with a staff of 180. The company was rated 63 in the 2020 CXi report of the Ireland Customer Experience Report.[6]

The chain formerly had a range of badge-engineered home entertainment products under the brand "ZX", including video cassette recorders, televisions and satellite dishes

Their advertising was heavily satirised on Bull Island for many reasons, including then staff uniform of red and white striped shirts and red v-neck jumpers, hyperbolic phrasing[7] and use of psychological pricing - with products in the satire ads frequently costing €9,999.99 or a similar figure.

References edit

  1. ^ Deegan, Gordon (9 March 2016). "McKenna Power City family share €3m dividend windfall". Business Section. Irish Independent. Retrieved 10 July 2018.
  2. ^ "Airside Shops And Motors Swords". swords-dublin.com. 2018. Retrieved 4 October 2018.
  3. ^ "Two warehouse near airport put on the market". The Irish Times.
  4. ^ "Power City". Top 1000. Irish Times. 30 September 2017. Retrieved 10 July 2018.
  5. ^ Businessworld.ie 2007-03-11 at the Wayback Machine (retrieved September 4, 2006)
  6. ^ 2020 CXI Report (PDF), The CX Company, 2020, p. 17, retrieved 22 June 2021
  7. ^ "Feeling a little Bullish (Part 1)". The Irish Times.

External links edit

  • Official website

powercity, irish, electrical, retailer, consumer, electronic, goods, owned, bray, based, mckenna, family, with, branches, blanchardstown, coolock, tallaght, finglas, fonthill, sallynoggin, drogheda, bray, naas, carrickmines, airside, retail, park, swords, form. PowerCity is an Irish electrical retailer of consumer and electronic goods owned by the Bray based McKenna family with branches in Blanchardstown Coolock Tallaght Finglas Fonthill Sallynoggin Drogheda Bray Naas Carrickmines 1 and in the Airside Retail Park Swords 2 A former branch was located in the Airways Industrial Estate Santry 3 Sallynoggin branch of PowerCity in 2007According to the Irish Times Top 1000 Companies in 2017 the company made a profit of 5 3 million on a turnover of 85 4 million with a staff of 250 4 compared to 8 4 million profit on a turnover of 87 million in 2003 5 with a staff of 180 The company was rated 63 in the 2020 CXi report of the Ireland Customer Experience Report 6 The chain formerly had a range of badge engineered home entertainment products under the brand ZX including video cassette recorders televisions and satellite dishesTheir advertising was heavily satirised on Bull Island for many reasons including then staff uniform of red and white striped shirts and red v neck jumpers hyperbolic phrasing 7 and use of psychological pricing with products in the satire ads frequently costing 9 999 99 or a similar figure References edit Deegan Gordon 9 March 2016 McKenna Power City family share 3m dividend windfall Business Section Irish Independent Retrieved 10 July 2018 Airside Shops And Motors Swords swords dublin com 2018 Retrieved 4 October 2018 Two warehouse near airport put on the market The Irish Times Power City Top 1000 Irish Times 30 September 2017 Retrieved 10 July 2018 Businessworld ie Archived 2007 03 11 at the Wayback Machine retrieved September 4 2006 2020 CXI Report PDF The CX Company 2020 p 17 retrieved 22 June 2021 Feeling a little Bullish Part 1 The Irish Times External links editOfficial website Retrieved from https en wikipedia org w index php title PowerCity amp oldid 1199718129, wikipedia, wiki, book, books, library,

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