Poornima Ramaswamy is an Indian fashion costume designer and entrepreneur. She won a National Film Award for her first film Paradesi (2013), and has continued to work in Indian cinema and stage.[1][2]
Poornima is related to the owners of fashion retail brand Naidu Hall, and initially began her career by working with the family business and designing outfits for friends. She completed a degree in business management and was interested in taking over the management of the group. After getting married, Poornima resettled in Erode, where she learnt more about handwoven sarees, which she was keen to pass on to Naidu Hall's collections.[3]
She became acquainted to Malar, the wife of director Bala, and through the connection, she gained the chance to work on her first film, Paradesi (2013).[4] The film depicted the tale of slave labourers in the Indian hill country from the 1930s, prompting Poornima to work on get the aesthetics correct. She subsequently won the National Film Award for Best Costume Design for the film.[5][6][7]
After Paradesi, she was invited to work on a French film, Son épouse, directed by Michel Spinosa.[8] She has regularly worked with Jyothika since her comeback to Tamil films, collaborating with her in 36 Vayadhinile (2015), Magalir Mattum (2017) and Naachiyaar (2018).[9] She also notably worked on reimagining Madhavan's appearance in Irudhi Suttru (2006) and Rajkiran's look in Dhanush's Pa Paandi (2017).[4] She has pushed for the use of handloom fabric in films, often dressing the cast in organic cotton material.[10]
^Gautam, Savitha (30 October 2014). "The king was captivated and…". The Hindu – via www.thehindu.com.
^"I'm honoured to recieve [sic] National Award: Poornima". News18. 19 March 2013.
^"Second-hand saris and a National Award". The New Indian Express.
^ abAnantharam, Chitra Deepa (24 April 2017). "Stylist of the stars". The Hindu – via www.thehindu.com.
^Reddy, T. Krithika (20 March 2013). "Throwback to the Thirties". The Hindu – via www.thehindu.com.
^"I'm waiting to share my happiness with Bala sir: Poornima". Deccan Herald. 18 March 2013.
^"Threading into history". Deccan Herald. 7 December 2013.
^Ronnie Scheib (24 March 2014). "Film Review: 'His Wife'". Variety.
^"Jyothika's Costume Designer Spills The Beans On 'Kaatrin Mozhi'!".
^Rao, Subha (29 March 2019). "Handloom at the movies". The Hindu – via www.thehindu.com.
March 07, 2024
poornima, ramaswamy, indian, fashion, costume, designer, entrepreneur, national, film, award, first, film, paradesi, 2013, continued, work, indian, cinema, stage, nationalityindianoccupation, entrepreneur, fashion, costume, designer, celebrity, stylistknown, f. Poornima Ramaswamy is an Indian fashion costume designer and entrepreneur She won a National Film Award for her first film Paradesi 2013 and has continued to work in Indian cinema and stage 1 2 Poornima RamaswamyNationalityIndianOccupation s entrepreneur fashion costume designer celebrity stylistKnown forfashion designingCareer editPoornima is related to the owners of fashion retail brand Naidu Hall and initially began her career by working with the family business and designing outfits for friends She completed a degree in business management and was interested in taking over the management of the group After getting married Poornima resettled in Erode where she learnt more about handwoven sarees which she was keen to pass on to Naidu Hall s collections 3 She became acquainted to Malar the wife of director Bala and through the connection she gained the chance to work on her first film Paradesi 2013 4 The film depicted the tale of slave labourers in the Indian hill country from the 1930s prompting Poornima to work on get the aesthetics correct She subsequently won the National Film Award for Best Costume Design for the film 5 6 7 After Paradesi she was invited to work on a French film Son epouse directed by Michel Spinosa 8 She has regularly worked with Jyothika since her comeback to Tamil films collaborating with her in 36 Vayadhinile 2015 Magalir Mattum 2017 and Naachiyaar 2018 9 She also notably worked on reimagining Madhavan s appearance in Irudhi Suttru 2006 and Rajkiran s look in Dhanush s Pa Paandi 2017 4 She has pushed for the use of handloom fabric in films often dressing the cast in organic cotton material 10 Notable filmography editParadesi 2013 Vai Raja Vai 2015 36 Vayadhinile 2015 Irudhi Suttru 2016 Saala Khadoos 2016 Pa Paandi 2017 36 Vayadhinile 2015 Theeran Adhigaaram Ondru 2017 Thaanaa Serndha Koottam 2018 Naachiyaar 2018 Kaatrin Mozhi 2018 Nerkonda Paarvai 2019 Soorarai Pottru 2020 References edit Gautam Savitha 30 October 2014 The king was captivated and The Hindu via www thehindu com I m honoured to recieve sic National Award Poornima News18 19 March 2013 Second hand saris and a National Award The New Indian Express a b Anantharam Chitra Deepa 24 April 2017 Stylist of the stars The Hindu via www thehindu com Reddy T Krithika 20 March 2013 Throwback to the Thirties The Hindu via www thehindu com I m waiting to share my happiness with Bala sir Poornima Deccan Herald 18 March 2013 Threading into history Deccan Herald 7 December 2013 Ronnie Scheib 24 March 2014 Film Review His Wife Variety Jyothika s Costume Designer Spills The Beans On Kaatrin Mozhi Rao Subha 29 March 2019 Handloom at the movies The Hindu via www thehindu com Retrieved from https en wikipedia org w index php title Poornima Ramaswamy amp oldid 1159952768, wikipedia, wiki, book, books, library,
