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Piedmont Motor Car Company

The Piedmont was a vintage automobile made by the Piedmont Motor Car Company of Lynchburg, Virginia from 1917 to 1922.[1]

Piedmont Motor Car Company
Company typeIncorporation (business)
IndustryAutomotive
Founded1916; 108 years ago (1916)
FounderWallace A. Taylor, Sr.
Defunct1923; 101 years ago (1923)
FateBankruptcy
HeadquartersLynchburg, Virginia,
ProductsAutomobiles
Production output
2,470 (1917-1922)
BrandsPiedmont, Lone Star, Brush, Alsace, Norwalk
1923 Piedmont at the Virginia Museum of Transportation

History edit

The Piedmont was produced in a variety of closed and open body styles and was powered by 4-cylinder Lycoming and 6-cylinder Continental engines.[1] The company also made cars for other companies, such as the Alsace, Bush, Norwalk and Lone Star.[2] These were Piedmonts, but fitted with badges, hubcaps and other identification of the company who ordered the cars.[1]

This badge engineering for other companies had a direct impact on the cars actually marketed and sold under the Piedmont name. With the outside orders taking priority, Piedmont dealers in Virginia were sometimes unable to provide a car for customers who placed an order, which gave the make a poor reputation, thus hindering further sales.[1]

In December 1920 the company attempted to increase publicity and sales by advertising in the Lynchburg News ten Model 4-30 and ten Model 6-40 cars for sale to residents of Lynchburg, Campbell, Bedford, Amherst and Appomattox only, with prices reduced by $500 for each car.[2] Sales manager George Hay also persuaded the Lynchburg Police Department to use Piedmont cars, as it would "look better for the company" if they did so.[2]

Closure edit

In anticipation of an ever-increasing flood of orders from outside producers, Piedmont had overstocked its inventory, which with the Depression of 1920-1921 led to the company going into receivership in October 1922.[2] There was over $225,000 worth of parts in stock.[2]

Surviving cars edit

In June 2010 the Virginia Museum of Transportation received a donation of a 1923 Bush touring car, which was built by Piedmont.[3]

References edit

  1. ^ a b c d Georgano, Nick (2000). The Beaulieu Encyclopedia of the Automobile. London: Stationery Office. p. 1792. ISBN 0117023191.
  2. ^ a b c d e Kimes, Beverly Rae (1996). The Standard Catalog of American Cars: 1805-1942. Iola, IA: Krause Publications. p. 1612. ISBN 0873414284.
  3. ^ Marrano, Gene. "New Vintage Wheels for Transportation Museum". www.TheRoanakeStar.com. Retrieved 1 September 2013.

External links edit

  • Piedmont Motor Co - a heritage site
  • Lynchburg Museum - Story of the Piedmont

piedmont, motor, company, piedmont, vintage, automobile, made, lynchburg, virginia, from, 1917, 1922, company, typeincorporation, business, industryautomotivefounded1916, years, 1916, founderwallace, taylor, defunct1923, years, 1923, fatebankruptcyheadquarters. The Piedmont was a vintage automobile made by the Piedmont Motor Car Company of Lynchburg Virginia from 1917 to 1922 1 Piedmont Motor Car CompanyCompany typeIncorporation business IndustryAutomotiveFounded1916 108 years ago 1916 FounderWallace A Taylor Sr Defunct1923 101 years ago 1923 FateBankruptcyHeadquartersLynchburg Virginia United StatesProductsAutomobilesProduction output2 470 1917 1922 BrandsPiedmont Lone Star Brush Alsace Norwalk 1923 Piedmont at the Virginia Museum of Transportation Contents 1 History 2 Closure 3 Surviving cars 4 References 5 External linksHistory editThe Piedmont was produced in a variety of closed and open body styles and was powered by 4 cylinder Lycoming and 6 cylinder Continental engines 1 The company also made cars for other companies such as the Alsace Bush Norwalk and Lone Star 2 These were Piedmonts but fitted with badges hubcaps and other identification of the company who ordered the cars 1 This badge engineering for other companies had a direct impact on the cars actually marketed and sold under the Piedmont name With the outside orders taking priority Piedmont dealers in Virginia were sometimes unable to provide a car for customers who placed an order which gave the make a poor reputation thus hindering further sales 1 In December 1920 the company attempted to increase publicity and sales by advertising in the Lynchburg News ten Model 4 30 and ten Model 6 40 cars for sale to residents of Lynchburg Campbell Bedford Amherst and Appomattox only with prices reduced by 500 for each car 2 Sales manager George Hay also persuaded the Lynchburg Police Department to use Piedmont cars as it would look better for the company if they did so 2 Closure editIn anticipation of an ever increasing flood of orders from outside producers Piedmont had overstocked its inventory which with the Depression of 1920 1921 led to the company going into receivership in October 1922 2 There was over 225 000 worth of parts in stock 2 Surviving cars editIn June 2010 the Virginia Museum of Transportation received a donation of a 1923 Bush touring car which was built by Piedmont 3 References edit a b c d Georgano Nick 2000 The Beaulieu Encyclopedia of the Automobile London Stationery Office p 1792 ISBN 0117023191 a b c d e Kimes Beverly Rae 1996 The Standard Catalog of American Cars 1805 1942 Iola IA Krause Publications p 1612 ISBN 0873414284 Marrano Gene New Vintage Wheels for Transportation Museum www TheRoanakeStar com Retrieved 1 September 2013 External links editPiedmont Motor Co a heritage site Lynchburg Museum Story of the Piedmont nbsp Wikimedia Commons has media related to Piedmont automobile Retrieved from https en wikipedia org w index php title Piedmont Motor Car Company amp oldid 1167897836, wikipedia, wiki, book, books, library,

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