Patrick Barwise (born June 1946) is emeritus professor of management and marketing at London Business School.[1] He joined the business school in 1976 after an early career at IBM and has published widely on marketing and media.[2]
He is an honorary fellow of the Marketing Society, a patron of the Market Research Society[3] and Chairman of the Archive of Market and Social Research.[4] He was a visiting fellow at the Reuters Institute for the Study of Journalism, Oxford University (2011–2014);[5] chairman of Which?, the consumer organisation (2010–2015); and specialist advisor to House of LordsSelect Committee on the Communications Inquiry into the regulation of TV advertising (2010–2011.)[2][6]
Barwise received a BA in Engineering Science with Economics from Lincoln College, Oxford in 1968 (he went on to receive an MA in 1973). While working for IBM as a systems engineer, he maintained his study, and in 1973, he received a master's degree in Business Studies, from London Business School (LBS). In 1985, he obtained a PhD on Mass Attitudes and Routine Choice Behaviour, from London University.[2]
Career
London Business School
Barwise joined London Business School in 1976. He has published on a wide range of topics in management, marketing and media. From 1976 to 2006, he taught MBA and executive courses on marketing management, competitive positioning/strategy, strategic investment decisions, and 'Making Things Happen' (middle management and innovation). Barwise has also held many management posts at LBS including faculty dean, chairman of the marketing faculty, director of alumni affairs, chief examiner and senate representative.[2]
Research
Most of Barwise's research at LBS comprises applied empirical studies, usually in a practical management or policy context. Topics include: customer focus and innovation, marketing leadership, consumer/audience behaviour and broadcasting policy.[2]
Seán Meehan (1997) Now a chaired professor at IMD, Lausanne: Market Orientation (winner of the Marketing Science Institute's Alden G Clayton award for dissertation proposal).[8]
Laura Cousins (1985) Now a consultant and lecturer: Marketing Planning in Theory and Practice.[9]
Other activities
Barwise was the chairman of Which? from 2010 to 2015, where he chaired the council of trustees and sat on the board (commercial activities), the remuneration committee and the investment committee. He has sat on ad hoc advisory panels for many non-profit organisations such as Ethisphere, Channel 4, Market Research Society, Mencap and DCMS. He speaks at, and chairs events on, broadcasting/media policy, customer focus and innovation, digital inclusion, and various aspects of marketing. He carries out applied research and consulting for broadcasters and related companies, regulators and central government (Independent Review of the BBC's Digital TV Services, 2004; Evaluation of the Capability Reviews Programme, 2007; The Impact of the Commercial World on Children's Wellbeing, 2009; Incorporating Social Value into Spectrum Allocation Decisions, 2015)[2] He is also an experienced expert witness in commercial, competition and tax cases.
Published works
Barwise has published more than 100 research papers and books. Much of his research can be found here.
^"Patrick Barwise named as new MRS patron | Market Research Society", www.mrs.org.uk, retrieved 29 June 2016
^"Professor Patrick Barwise is new AMSR Chairman". AMSR. 3 February 2020. Retrieved 11 November 2020.
^"Patrick Barwise, Former Visiting Fellow". 25 February 2014. Retrieved 29 June 2016.
^"House of Lords – Regulation of Television Advertising – Communications Committee". Parliament of the United Kingdom. Retrieved 29 June 2016.
^Elberse, Anita. "Anita Elberse – Faculty – Harvard Business School". hbs.edu. Retrieved 30 June 2016.
^"Seán Meehan | International Institute for Management Development". Retrieved 30 June 2016.
^"Laura Cousins | UCL School of Management". University College London. Retrieved 30 June 2016.
^"Patrick Barwise". www.penguin.co.uk. Retrieved 11 November 2020.
^Barta, Thomas; Barwise, Patrick (2016). The 12 Powers of a Marketing Leader. New York: McGraw-Hill. ISBN978-1259834714.
^Barwise, Patrick; Picard, Robert G (2012). The Economics of Television in a Digital World.
^Barwise, Patrick; Meehan, Seán (2011). Beyond the familiar : long-term growth through customer focus and innovation. Hoboken, N.J.: Jossey-Bass/Wiley. ISBN978-0470976319.
^Barwise, Patrick; Meehan, Sean (2004). Simply better : winning and keeping customers by delivering what matters most. Boston: Harvard Business School Press. ISBN978-0875843988.
^Barwise, Patrick; Ehrenberg, Andrew (1996). Television and its audience (Repr. ed.). London [u.a.]: SAGE Publ. ISBN9780803981553.
patrick, barwise, born, june, 1946, emeritus, professor, management, marketing, london, business, school, joined, business, school, 1976, after, early, career, published, widely, marketing, media, barwise, 2014born26, june, 1946, 1946, oxford, englandalma, mat. Patrick Barwise born June 1946 is emeritus professor of management and marketing at London Business School 1 He joined the business school in 1976 after an early career at IBM and has published widely on marketing and media 2 Patrick BarwiseBarwise in 2014Born26 June 1946 1946 06 26 age 76 Oxford EnglandAlma materLondon Business School Lincoln College OxfordOccupationAcademicSpouse s Mary Campbell 1973 2002 Catherine Horwood m 2012 He is an honorary fellow of the Marketing Society a patron of the Market Research Society 3 and Chairman of the Archive of Market and Social Research 4 He was a visiting fellow at the Reuters Institute for the Study of Journalism Oxford University 2011 2014 5 chairman of Which the consumer organisation 2010 2015 and specialist advisor to House of Lords Select Committee on the Communications Inquiry into the regulation of TV advertising 2010 2011 2 6 Contents 1 Early study 2 Career 2 1 London Business School 2 1 1 Research 2 1 2 PhD supervision 2 2 Other activities 3 Published works 4 References 5 External linksEarly study EditBarwise received a BA in Engineering Science with Economics from Lincoln College Oxford in 1968 he went on to receive an MA in 1973 While working for IBM as a systems engineer he maintained his study and in 1973 he received a master s degree in Business Studies from London Business School LBS In 1985 he obtained a PhD on Mass Attitudes and Routine Choice Behaviour from London University 2 Career EditLondon Business School Edit Barwise joined London Business School in 1976 He has published on a wide range of topics in management marketing and media From 1976 to 2006 he taught MBA and executive courses on marketing management competitive positioning strategy strategic investment decisions and Making Things Happen middle management and innovation Barwise has also held many management posts at LBS including faculty dean chairman of the marketing faculty director of alumni affairs chief examiner and senate representative 2 Research Edit Most of Barwise s research at LBS comprises applied empirical studies usually in a practical management or policy context Topics include customer focus and innovation marketing leadership consumer audience behaviour and broadcasting policy 2 PhD supervision Edit Anita Elberse 2002 Now a chaired professor at Harvard Business School Sequential Product Release in International Markets 7 Sean Meehan 1997 Now a chaired professor at IMD Lausanne Market Orientation winner of the Marketing Science Institute s Alden G Clayton award for dissertation proposal 8 Laura Cousins 1985 Now a consultant and lecturer Marketing Planning in Theory and Practice 9 Other activities Edit Barwise was the chairman of Which from 2010 to 2015 where he chaired the council of trustees and sat on the board commercial activities the remuneration committee and the investment committee He has sat on ad hoc advisory panels for many non profit organisations such as Ethisphere Channel 4 Market Research Society Mencap and DCMS He speaks at and chairs events on broadcasting media policy customer focus and innovation digital inclusion and various aspects of marketing He carries out applied research and consulting for broadcasters and related companies regulators and central government Independent Review of the BBC s Digital TV Services 2004 Evaluation of the Capability Reviews Programme 2007 The Impact of the Commercial World on Children s Wellbeing 2009 Incorporating Social Value into Spectrum Allocation Decisions 2015 2 He is also an experienced expert witness in commercial competition and tax cases Published works EditBarwise has published more than 100 research papers and books Much of his research can be found here His latest book is The War Against the BBC 10 Previous published works include The 12 Powers of a Marketing Leader 11 The Economics of Television in a Digital World 12 Beyond the Familiar Long Term Growth through Customer Focus and Innovation 13 Simply Better Winning and Keeping Customers by Delivering What Matters Most 14 Winner of the 2005 American Marketing Association book prize Television and its Audience 15 Must Finance and Strategy Clash 16 References Edit Patrick Barwise London Business School Retrieved 29 June 2016 a b c d e f Barwise Patrick Who s Who www ukwhoswho com Retrieved 29 June 2016 subscription required Patrick Barwise named as new MRS patron Market Research Society www mrs org uk retrieved 29 June 2016 Professor Patrick Barwise is new AMSR Chairman AMSR 3 February 2020 Retrieved 11 November 2020 Patrick Barwise Former Visiting Fellow 25 February 2014 Retrieved 29 June 2016 House of Lords Regulation of Television Advertising Communications Committee Parliament of the United Kingdom Retrieved 29 June 2016 Elberse Anita Anita Elberse Faculty Harvard Business School hbs edu Retrieved 30 June 2016 Sean Meehan International Institute for Management Development Retrieved 30 June 2016 Laura Cousins UCL School of Management University College London Retrieved 30 June 2016 Patrick Barwise www penguin co uk Retrieved 11 November 2020 Barta Thomas Barwise Patrick 2016 The 12 Powers of a Marketing Leader New York McGraw Hill ISBN 978 1259834714 Barwise Patrick Picard Robert G 2012 The Economics of Television in a Digital World Barwise Patrick Meehan Sean 2011 Beyond the familiar long term growth through customer focus and innovation Hoboken N J Jossey Bass Wiley ISBN 978 0470976319 Barwise Patrick Meehan Sean 2004 Simply better winning and keeping customers by delivering what matters most Boston Harvard Business School Press ISBN 978 0875843988 Barwise Patrick Ehrenberg Andrew 1996 Television and its audience Repr ed London u a SAGE Publ ISBN 9780803981553 Must Finance and Strategy Clash Harvard Business Review Retrieved 30 June 2016 External links EditOfficial website Retrieved from https en wikipedia org w index php title Patrick Barwise amp oldid 1105096527, wikipedia, wiki, book, books, library,
