Pakola was the creation of seven brothers from the Teli family of Dhoraji in India who migrated to Pakistan in 1947. The idea of Pakola came from its founder Haji Ali Mohammad, who dreamed of developing a drink that portrayed the true reflection and taste of Pakistan.
In the early 1960s, people started mixing Pakola with chilled milk and started serving it to jugs during the communal 'iftars' during the month of Ramadan. This helped increase its consumption and popularity.[1]
Later when Pakistan Beverages (PB) came into existence at SITE Karachi, the brand Pakola was produced there. In 1979, when Pakistan Beverages was announced as a production facility for Pepsi, Mehran Bottlers came into existence and continued to produce the drink along with other products such as Apple Sidra and Bubble Up.[3]
Mehran Bottlers was managed by his nephews Zafar Habib and Arif Habib. In 2004, Mehran Bottlers and Pakistan Beverages started manufacturing cans in Pakistan.
In 2004, Zeeshan Z. Habib took charge as the chief executive officer of Mehran Bottlers. Mehran Bottlers is now among the few companies that are certified Halal, HACCP, ISO and by the FDA.
Since the company's founding, many beverages have been introduced in the local as well as the international market, but none have overtaken the original Pakola drink.
Varieties
Several of the variants that have been introduced by Pakola:
Pakola is made with carbonated water, sugar, citric acid, cream soda artificial flavor, Color: FD&C Bleu No 1 (E 133), FD&C Yellow No.5 (E 102), and sodium benzoate. A typical can of Pakola (8.5 fl ounces/250 ml) has 33 g of sugar, 15 mg of sodium, 0 g of cholesterol, 0 g fat, 0 g of protein, and 130 calories.
Production
Pakola is currently produced by Mehran Bottlers.[1][4]
Distribution
Pakola is now available in America, Africa, Australia, Canada, Middle East, New Zealand and the United Kingdom. It is the only carbonated beverage manufactured in Pakistan that is exported globally.[1]
Glass bottles
Due to the introduction of the capacity tax in 2013, Pakola discontinued the production and distribution of all glass-bottled products. The tax was levied on the overall production and distribution of the machinery instead of output, which was detrimental for companies with lower productions or smaller markets. After the collapse of this system, Mehran Bottlers quickly set up their PET lines to grasp the market once again.[4][2][3]
References
^ abcdef (Nadeem F. Paracha) 'Cult Pakistan: Part 1' Dawn (newspaper), Published 30 June 2011. Retrieved 20 September 2021
^ abSaniya Naqvi (13 June 2018). "Pakola: engaging with Pakistan's mighty hearts". Dawn (newspaper). Retrieved 20 September 2021.
^ abSaad Hasan (31 July 2013). "Bleeding green: Pakola fizzles out as capacity tax reintroduced". The Express Tribune (newspaper). Retrieved 22 September 2021.
^ abSaad Hasan (9 January 2014). "The story which left us thirsting for more..." The Express Tribune (newspaper). Retrieved 20 September 2021.
External links
Pakola website
January 07, 2023
pakola, derived, from, pakistan, cola, flavored, carbonated, soft, drink, from, pakistan, typecolacountry, originpakistanintroduced14, august, 1950, years, august, 1950, colorgreenflavorice, cream, sodavariants, fresh, lime, orange, raspberry, cream, soda, lyc. Pakola derived from Pakistan Cola is flavored carbonated soft drink from Pakistan PakolaTypeColaCountry of originPakistanIntroduced14 August 1950 72 years ago 14 August 1950 1 ColorGreenFlavorIce cream SodaVariantsPakola Fresh LimePakola OrangePakola RaspberryPakola Ice cream SodaPakola LycheePakola PomegranateRelated productsExported to United StatesAfricaAustraliaAfghanistanCanadaMiddle EastNew ZealandUnited KingdomWebsitewww wbr pakola wbr com wbr pk wbr pakola Contents 1 Origin 2 Varieties 3 Ingredients 4 Production 5 Distribution 6 Glass bottles 7 References 8 External linksOrigin EditPakola was the creation of seven brothers from the Teli family of Dhoraji in India who migrated to Pakistan in 1947 The idea of Pakola came from its founder Haji Ali Mohammad who dreamed of developing a drink that portrayed the true reflection and taste of Pakistan The drink was launched at Pakistan Air Force Base on the anniversary of Pakistan s Independence 14 August 1950 1 2 in the presence of the first Prime Minister Liaquat Ali Khan In the early 1960s people started mixing Pakola with chilled milk and started serving it to jugs during the communal iftars during the month of Ramadan This helped increase its consumption and popularity 1 Later when Pakistan Beverages PB came into existence at SITE Karachi the brand Pakola was produced there In 1979 when Pakistan Beverages was announced as a production facility for Pepsi Mehran Bottlers came into existence and continued to produce the drink along with other products such as Apple Sidra and Bubble Up 3 Mehran Bottlers was managed by his nephews Zafar Habib and Arif Habib In 2004 Mehran Bottlers and Pakistan Beverages started manufacturing cans in Pakistan In 2004 Zeeshan Z Habib took charge as the chief executive officer of Mehran Bottlers Mehran Bottlers is now among the few companies that are certified Halal HACCP ISO and by the FDA Since the company s founding many beverages have been introduced in the local as well as the international market but none have overtaken the original Pakola drink Varieties EditSeveral of the variants that have been introduced by Pakola Pakola Ice Cream Soda 1950 1 Pakola Orange 1985 Pakola Raspberry 1985 Pakola Lychee 1991 Pakola Fresh Lime 2006 Pakola Water 2015 Pakola Pomegranate 2016 Pakola Vimto Apple Sidra Forest Club Soda Ingredients EditPakola is made with carbonated water sugar citric acid cream soda artificial flavor Color FD amp C Bleu No 1 E 133 FD amp C Yellow No 5 E 102 and sodium benzoate A typical can of Pakola 8 5 fl ounces 250 ml has 33 g of sugar 15 mg of sodium 0 g of cholesterol 0 g fat 0 g of protein and 130 calories Production EditPakola is currently produced by Mehran Bottlers 1 4 Distribution EditPakola is now available in America Africa Australia Canada Middle East New Zealand and the United Kingdom It is the only carbonated beverage manufactured in Pakistan that is exported globally 1 Glass bottles EditDue to the introduction of the capacity tax in 2013 Pakola discontinued the production and distribution of all glass bottled products The tax was levied on the overall production and distribution of the machinery instead of output which was detrimental for companies with lower productions or smaller markets After the collapse of this system Mehran Bottlers quickly set up their PET lines to grasp the market once again 4 2 3 References Edit a b c d e f Nadeem F Paracha Cult Pakistan Part 1 Dawn newspaper Published 30 June 2011 Retrieved 20 September 2021 a b Saniya Naqvi 13 June 2018 Pakola engaging with Pakistan s mighty hearts Dawn newspaper Retrieved 20 September 2021 a b Saad Hasan 31 July 2013 Bleeding green Pakola fizzles out as capacity tax reintroduced The Express Tribune newspaper Retrieved 22 September 2021 a b Saad Hasan 9 January 2014 The story which left us thirsting for more The Express Tribune newspaper Retrieved 20 September 2021 External links EditPakola website Retrieved from https en wikipedia org w index php title Pakola amp oldid 1122248422, wikipedia, wiki, book, books, library,
