OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight.[1][2] It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.
Church & Dwight acquired the OxiClean brand (along with Orange Glo and several others) through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into laundry detergent with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014.
It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker Anthony Sullivan. Mays and Sullivan were featured on the show Pitchmen on the Discovery Channel in which the product was featured on several occasions.
Descriptionedit
One of the active ingredients in OxiClean is sodium percarbonate (Na2CO3•H2O2), an adduct of sodium carbonate (Na2CO3) and hydrogen peroxide (H2O2).[3] This breaks down into hydrogen peroxide when dissolved in water. These ingredients break down safely in the environment and leave no toxic byproducts.[4]
Related products include OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Revive and OxiClean Baby Stain Soaker.[5] The Clorox Company has a competing product, Clorox 2, which has similar ingredients but also includes the activator TAED (tetraacetylethylenediamine) to convert the peroxide into peracetic acid (also known as peroxyacetic acid, or PAA).[6] Another competing product, Biz Laundry Booster, has added enzymes to break down organic stains and claims to outperform OxiClean in some situations.[7]
Referencesedit
^"OxiClean elaunch ads wait in wings". Marketing Week. July 26, 2007.
oxiclean, american, brand, household, cleaners, including, versatile, stain, remover, which, laundry, additive, spot, stain, remover, household, cleaner, marketed, church, dwight, formerly, owned, orange, international, from, introduction, 1997, until, acquire. OxiClean is an American brand of household cleaners including OxiClean Versatile Stain Remover which is a laundry additive spot stain remover and household cleaner marketed by Church amp Dwight 1 2 It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006 OxiCleanThe current logo in use since 2003Different OxiClean ProductsProduct typeStain removerLaundry detergentOwnerChurch amp DwightCountryUnited StatesIntroduced1997 1997 Related brandsOxiClean Free Versatile Stain RemoverOxiClean Laundry Stain RemoverOxiClean MaxForce SprayOxiClean Power PaksOxiClean Triple Power Stain FighterOxiClean White RetrieverOxiClean Baby Stain SoakerOxiClean Laundry DetergentMarketsWorldwidePrevious ownersOrange Glo InternationalTaglineOxiClean Gets The Tough Stains Out Websiteoxiclean wbr com Contents 1 History 2 Description 3 References 4 External linksHistory editWhen it was introduced by Orange Glo International in 1997 it was marketed through infomercials with Billy Mays in the US and Canada as a miracle cleanser starting in 2000 3 Church amp Dwight acquired the OxiClean brand along with Orange Glo and several others through its acquisition of Orange Glo International in 2006 at that point the OxiClean brand expanded into laundry detergent with the introduction of the OxiClean Detergent Ball followed by OxiClean Liquid Laundry Detergent in 2014 It continued to be endorsed by Mays until his death in 2009 the product is now seen endorsed by Mays friend and co worker Anthony Sullivan Mays and Sullivan were featured on the show Pitchmen on the Discovery Channel in which the product was featured on several occasions Description editOne of the active ingredients in OxiClean is sodium percarbonate Na2CO3 H2O2 an adduct of sodium carbonate Na2CO3 and hydrogen peroxide H2O2 3 This breaks down into hydrogen peroxide when dissolved in water These ingredients break down safely in the environment and leave no toxic byproducts 4 Related products include OxiClean Laundry Stain Remover OxiClean MaxForce Spray OxiClean Power Paks OxiClean Triple Power Stain Fighter OxiClean White Revive and OxiClean Baby Stain Soaker 5 The Clorox Company has a competing product Clorox 2 which has similar ingredients but also includes the activator TAED tetraacetylethylenediamine to convert the peroxide into peracetic acid also known as peroxyacetic acid or PAA 6 Another competing product Biz Laundry Booster has added enzymes to break down organic stains and claims to outperform OxiClean in some situations 7 References edit OxiClean elaunch ads wait in wings Marketing Week July 26 2007 OxiClean Frequently Asked Questions Church and Dwight a b McCoy Michael 2003 01 20 Diverging Trends Drive Percarbonate Chemical and Engineering News American Chemical Society 81 3 17 doi 10 1021 cen v081n044 p017 ISSN 0009 2347 The Science of Cleaning Products Experiments SteveSpanglerScience com Moore Paula 2004 05 02 OxiClean breathes new life into cleaning line Denver Business Journal Retrieved 2020 01 06 Ingredients Inside thecloroxcompany com 2016 08 03 Tests Prove It bizstainfighter com External links editOfficial website Retrieved from https en wikipedia org w index php title OxiClean amp oldid 1213580623, wikipedia, wiki, book, books, library,
