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OshKosh B'gosh

OshKosh B'gosh is an American children's apparel company founded in Oshkosh, Wisconsin. It is a subsidiary of Carter's.

OshKosh B'gosh
FormerlyGrove Manufacturing Company
TypeSubsidiary
IndustryClothing
Founded1895 in Oshkosh, Wisconsin, US
HeadquartersPhipps Tower, ,
US
Number of locations
459 (November 2019)[1]
ParentCarter's (since 2005)
Websiteoshkosh.com

The company was founded in 1895 as the Grove Manufacturing Company by Frank E. Grove, J. Howard Jenkins, and James Clark.[2] Grove was soon bought out of the company and it was renamed Oshkosh Clothing and Manufacturing Co. in December 1896.[2] OshKosh B'gosh's most notable product was hickory striped overalls.[3] The term "B'gosh" began being used in 1911, after general manager William Pollock heard the tagline "Oshkosh B'Gosh" in a vaudeville routine in New York.[4] The company formally adopted the name OshKosh B'gosh in 1937.[4]

OshKosh B'gosh has become best known for its children's clothing, especially bibbed overalls. The original children's overalls, dating from the early 20th century, were intended to let parents dress their children like their fathers. According to the company, sales of the product increased after Miles Kimball, an Oshkosh-based mail order catalog, featured a pair of the overalls in its national catalog in 1960. As a result, OshKosh began to sell their products through department stores and expanded their children's line.

Children's clothing made up just less than 50 percent of the company's sales in 1980; by 1984 that number had grown to about 80 percent.[5]

An example of Oshkosh shortalls in the hickory stripe style.

OshKosh B'Gosh's Wisconsin plant was closed in 1997.[6] Downsizing of domestic operations and massive outsourcing and manufacturing at Mexican and Honduran subsidiaries saw the domestic manufacturing share drop below 10 percent by the year 2000.[7]

OshKosh B'Gosh was sold to Carter's, another clothing manufacturer, in 2005 for $312 million,[8] though it still operates under the original name.

Today the company sells accessories, jeans, pants, shirts, sweaters, t-shirts, tank tops, and its trademark overalls. The company produces clothing for babies, infants, toddlers, kids (4–7), and youth (5–14); however, it no longer manufactures clothing in adult sizes. The company also has over 300 stores in the United States.[citation needed]

The company is headquartered in Phipps Tower in Atlanta's Buckhead district.[9]

References

  1. ^ "www.oshkosh.com". Carter's Inc. from the original on 2022-07-02. Retrieved 2022-07-30.
  2. ^ a b "Oshkosh B'Gosh Factory". Discover Historic Oshkosh. 17 September 2015. from the original on 22 July 2021. Retrieved 22 July 2021.
  3. ^ "History of OshKosh B'Gosh, Inc. – FundingUniverse". www.fundinguniverse.com. from the original on 2021-04-22. Retrieved 2020-05-03.
  4. ^ a b "OshKosh B'Gosh Sewing Machine". Wisconsin Historical Society. 2012-10-19. from the original on 2022-07-30. Retrieved 2020-05-03.
  5. ^ Greenhouse, Steven (22 February 1986). "Growing Pains for Oshkosh". timesmachine.nytimes.com. from the original on 30 July 2022. Retrieved 22 July 2021.
  6. ^ Pollak, Lisa. "Overall, they're not made here anymore Oshkosh: Displaced workers say "Made in America" is a memory at OshKosh B'Gosh as the clothier's wares are increasingly made overseas". baltimoresun.com. from the original on 2021-06-22. Retrieved 2020-05-03.
  7. ^ "OshKosh B'Gosh Inc". answers.com. from the original on 2010-08-02. Retrieved 2010-07-26.
  8. ^ "Carter's to buy OshKosh B'Gosh for $312 million". milwaukee.bizjournals.com. 10 May 2005. from the original on 19 December 2009. Retrieved 12 November 2009.
  9. ^ "2014 Annual Report." Carter's, Inc. "Phipps Tower 3438 Peachtree Road NE, Suite 1800 Atlanta, Georgia 30326 (Address of principal executive offices, including zip code)"

External links

  • Official website  

oshkosh, gosh, other, uses, oshkosh, american, children, apparel, company, founded, oshkosh, wisconsin, subsidiary, carter, formerlygrove, manufacturing, companytypesubsidiaryindustryclothingfounded1895, oshkosh, wisconsin, usheadquartersphipps, tower, atlanta. For other uses see Oshkosh OshKosh B gosh is an American children s apparel company founded in Oshkosh Wisconsin It is a subsidiary of Carter s OshKosh B goshFormerlyGrove Manufacturing CompanyTypeSubsidiaryIndustryClothingFounded1895 in Oshkosh Wisconsin USHeadquartersPhipps Tower Atlanta Georgia USNumber of locations459 November 2019 1 ParentCarter s since 2005 Websiteoshkosh wbr comThe company was founded in 1895 as the Grove Manufacturing Company by Frank E Grove J Howard Jenkins and James Clark 2 Grove was soon bought out of the company and it was renamed Oshkosh Clothing and Manufacturing Co in December 1896 2 OshKosh B gosh s most notable product was hickory striped overalls 3 The term B gosh began being used in 1911 after general manager William Pollock heard the tagline Oshkosh B Gosh in a vaudeville routine in New York 4 The company formally adopted the name OshKosh B gosh in 1937 4 OshKosh B gosh has become best known for its children s clothing especially bibbed overalls The original children s overalls dating from the early 20th century were intended to let parents dress their children like their fathers According to the company sales of the product increased after Miles Kimball an Oshkosh based mail order catalog featured a pair of the overalls in its national catalog in 1960 As a result OshKosh began to sell their products through department stores and expanded their children s line Children s clothing made up just less than 50 percent of the company s sales in 1980 by 1984 that number had grown to about 80 percent 5 An example of Oshkosh shortalls in the hickory stripe style OshKosh B Gosh s Wisconsin plant was closed in 1997 6 Downsizing of domestic operations and massive outsourcing and manufacturing at Mexican and Honduran subsidiaries saw the domestic manufacturing share drop below 10 percent by the year 2000 7 OshKosh B Gosh was sold to Carter s another clothing manufacturer in 2005 for 312 million 8 though it still operates under the original name Today the company sells accessories jeans pants shirts sweaters t shirts tank tops and its trademark overalls The company produces clothing for babies infants toddlers kids 4 7 and youth 5 14 however it no longer manufactures clothing in adult sizes The company also has over 300 stores in the United States citation needed The company is headquartered in Phipps Tower in Atlanta s Buckhead district 9 References Edit www oshkosh com Carter s Inc Archived from the original on 2022 07 02 Retrieved 2022 07 30 a b Oshkosh B Gosh Factory Discover Historic Oshkosh 17 September 2015 Archived from the original on 22 July 2021 Retrieved 22 July 2021 History of OshKosh B Gosh Inc FundingUniverse www fundinguniverse com Archived from the original on 2021 04 22 Retrieved 2020 05 03 a b OshKosh B Gosh Sewing Machine Wisconsin Historical Society 2012 10 19 Archived from the original on 2022 07 30 Retrieved 2020 05 03 Greenhouse Steven 22 February 1986 Growing Pains for Oshkosh timesmachine nytimes com Archived from the original on 30 July 2022 Retrieved 22 July 2021 Pollak Lisa Overall they re not made here anymore Oshkosh Displaced workers say Made in America is a memory at OshKosh B Gosh as the clothier s wares are increasingly made overseas baltimoresun com Archived from the original on 2021 06 22 Retrieved 2020 05 03 OshKosh B Gosh Inc answers com Archived from the original on 2010 08 02 Retrieved 2010 07 26 Carter s to buy OshKosh B Gosh for 312 million milwaukee bizjournals com 10 May 2005 Archived from the original on 19 December 2009 Retrieved 12 November 2009 2014 Annual Report Carter s Inc Phipps Tower 3438 Peachtree Road NE Suite 1800 Atlanta Georgia 30326 Address of principal executive offices including zip code External links EditOfficial website Retrieved from https en wikipedia org w index php title OshKosh B 27gosh amp oldid 1101307149, wikipedia, wiki, book, books, library,

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