Online to offline, commonly abbreviated to O2O,[1] is a phrase that is used in digital marketing to describe systems enticing consumers within a digital environment to make purchases of goods or services from physical businesses.
O2O means "Online To Offline" but also "Offline to Online", indicating the two-way flow between the online and the physical world, especially retail and ecommerce, but also between brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions. For example, consumers could see an ad online and be driven to visit the store, or be in a physical store but ultimately purchase online for a variety of reasons (selection, price, convenience, etc). There are many aspects to O2O, and businesses are increasingly challenged to satisfy consumers' expectations of a frictionless flow.
Initially, the term was applied to QR code marketing efforts, but has since evolved. It is often confused with omni-channel, which refers to companies with an online store as well as physical retail locations.
Often, O2O implies an online trigger which prompts the customer to go to a physical location to complete their purchase, but it can also be the other way around: One aspect of newer O2O initiatives is the ability to pay online and then pick up a product in an offline place, such as the retailers' physical store or 3rd party locations. Another O2O feature is returning items purchased online to the retailers' offline location.
In the startup world, we are used to hearing about "Offline to Online" strategies as investors do not usually adhere to any other business models such as Online to Offline.
Criticismedit
In its early use, the phrase received criticism as illogical. However, its mass adoption has dulled much of this criticism.
New Reality since March 2020edit
The new reality that forced users around the world to adopt this model. Here are industries that adopted this new way of thinking[2]
^Biswajit Sarkar; Mitali Sarkar (23 April 2020). Application of Optimization in Production, Logistics, Inventory, Supply Chain Management and Block Chain. MDPI. pp. 367–. ISBN978-3-03928-522-8.
online, offline, commonly, abbreviated, phrase, that, used, digital, marketing, describe, systems, enticing, consumers, within, digital, environment, make, purchases, goods, services, from, physical, businesses, contents, what, criticism, reality, since, march. Online to offline commonly abbreviated to O2O 1 is a phrase that is used in digital marketing to describe systems enticing consumers within a digital environment to make purchases of goods or services from physical businesses Contents 1 What s O2O 2 Criticism 3 New Reality since March 2020 4 See also 5 ReferencesWhat s O2O editO2O means Online To Offline but also Offline to Online indicating the two way flow between the online and the physical world especially retail and ecommerce but also between brand marketing and shopper or point of sale marketing efforts to influence purchase decisions For example consumers could see an ad online and be driven to visit the store or be in a physical store but ultimately purchase online for a variety of reasons selection price convenience etc There are many aspects to O2O and businesses are increasingly challenged to satisfy consumers expectations of a frictionless flow Initially the term was applied to QR code marketing efforts but has since evolved It is often confused with omni channel which refers to companies with an online store as well as physical retail locations Often O2O implies an online trigger which prompts the customer to go to a physical location to complete their purchase but it can also be the other way around One aspect of newer O2O initiatives is the ability to pay online and then pick up a product in an offline place such as the retailers physical store or 3rd party locations Another O2O feature is returning items purchased online to the retailers offline location In the startup world we are used to hearing about Offline to Online strategies as investors do not usually adhere to any other business models such as Online to Offline Criticism editIn its early use the phrase received criticism as illogical However its mass adoption has dulled much of this criticism New Reality since March 2020 editThe new reality that forced users around the world to adopt this model Here are industries that adopted this new way of thinking 2 Print on demand 3D printingSee also editDigital marketing system Mobile marketing Online advertising Consumer to business Production to consumer Customer to customer Business to business Phygital user experienceReferences edit Biswajit Sarkar Mitali Sarkar 23 April 2020 Application of Optimization in Production Logistics Inventory Supply Chain Management and Block Chain MDPI pp 367 ISBN 978 3 03928 522 8 digital marketing agency Retrieved from https en wikipedia org w index php title Online to offline amp oldid 1179689204, wikipedia, wiki, book, books, library,
