Nutrilite

Nutrilite is a brand of mineral, vitamin, and dietary supplements developed in 1934 by Carl F. Rehnborg. Nutrilite products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via Amway worldwide. The Nutrilite brand is known as Nutriway in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand.

History

Carl F. Rehnborg developed his vitamin products in the 1930s. His time in China between the end of 1915 and 1927 exposed him to experiences which lead him to realize the impact vitamins and nutrients have on general health. He began selling his vitamins as the California Vitamin company. In 1939 the company was renamed Nutrilite. In 1945, Rehnborg invented the multi-level marketing selling system to distribute his vitamins. Also in 1945 Lee S. Mytinger and William S. Casselberry became exclusive national distributors and operated a company to distribute the vitamins.^[1]

The founders of Amway, Jay Van Andel and Richard DeVos, began as independent distributors selling Nutrilite products in 1949, at a time when the product's previous distributors (Mytinger and Casselberry, Inc.) were involved in a dispute with the U.S. Food and Drug Administration (FDA), which accused them of false advertising. Van Andel and DeVos rose rapidly, becoming top-selling distributors. Concerned about the FDA dispute, they launched a new company, the American Way, (later known as Amway), to use the multi-level marketing system for other household products. The FDA/Mytinger-Casselberry dispute, which went to the United States Supreme Court, was resolved in favor of the FDA in the 1960s.^[2]

In 1972, Amway bought a controlling interest in the company. In 1994 they took over complete ownership.

In 2007, the Simply Nutrilite (later renamed Nutrilite Trim Advantage Body System) line was introduced. The line includes meal replacement bars, anti-oxidant, and vitamin supplements.^{[citation needed]}

2023

Nutrilite Malaysia launched a nationwide branding campaign, "Live Your Best", which speaks to Nutrilite's commitment to helping everyone live their best lives. The brand ambassadors selected for this campaign are Goh Sze Fei, Malaysia's national shuttler; Nur Dhabitah Sabri, Malaysia's national diver; and Shahrul Saad, Malaysia's national footballer. These athletes were chosen for their passion, success in their own field, and public-friendly image, all of which align with Nutrilite's brand spirit.^[3]

In May 2023, Nutrilite Malaysia launched an advanced new addition to their protein range, Nutrilite Mixed Soy Protein Drink With Peptides & Aloe Vera.^[4] It is ideal for individuals seeking to enhance mobility, and to maintain and improve muscle strength of physically active individuals.^[5]

In September 2023, Nutrilite Malaysia introduced yet another additional to their protein range, Nutrilite Mixed Soy Protein with Lecithin & Vitamin E.^[6] It is a powerhouse supplement specially formulated to help reduce cholesterol levels with three key ingredients: Soy Lecithin, Vitamin E and Soy Protein.^[7] To support the product, Nutrilite Malaysia also launched a nationwide campaign, "Unlock Healthy Circulation", to educate Malaysians on the topic.^[8]

Distribution and marketing

Nutrilite's vitamin and mineral products are distributed through a multilevel marketing structure by Amway affiliates known as Independent Business Owners (IBO) in North America and 108 other countries and territories. Nutrilite also has snacks as part of its product line.(Amway, Quixtar, and Access Group are subsidiaries of Alticor).^{[citation needed]}

Regulatory and safety issues

In 1948, the U.S. Food and Drug Administration seized shipments of Nutrilite, then distributed by a California firm, Mytinger & Casselberry Inc. The FDA claimed that a booklet with the product made false claims that it would cure diseases. The distributor brought suit, claiming the seizures were unconstitutional. In 1950, the U.S. Supreme Court ruled that the seizure was constitutional.^[2]

In 2009, Amway voluntarily recalled three kinds of Nutrilite energy bars due to potential contamination with salmonella after the FDA tracked the peanut butter salmonella outbreak to a Peanut Corporation of America plant, a vendor Amway had used on occasion.^[9]

References

1. Notices of judgment under the Federal Food, Drug, and Cosmetic Act. D.D.N.J., F.D.C. 3381-3383, issued Aug 1951
2. Associated Press (May 30, 1950). "Court Validates Seizure of Drug". New York Times.
3. "LIVE YOUR BEST with Nutrilite's Nationwide Branding Campaign | AmwayNow". amwaynow.my. Retrieved 2023-08-14.
4. "Nutrilite Mixed Soy Protein Drink with Peptides & Aloe Vera". www.amway.my. Retrieved 2023-08-14.
5. "A New Nutrilite Protein Drink To Help Enhance Mobility | AmwayNow". amwaynow.my. Retrieved 2023-08-14.
6. "Nutrilite Mixed Soy Protein and Lecithin with Vitamin E | Vitamins and Supplements | Amway Malaysia". www.amway.my. Retrieved 2023-09-14.
7. "Are You at Risk of Having High Cholesterol Levels? Adopt a Heart-Healthy Lifestyle | AmwayNow". amwaynow.my. Retrieved 2023-09-14.
8. "Exposing the Truth about Good and Bad Cholesterol | AmwayNow". amwaynow.my. Retrieved 2023-09-14.
9. "Amway recalls energy bar with peanut butter". Mlive. Grand Rapids Press. 2009-01-24.

External links

• Official website
• From the Ground Up, c.1954 promotional Nutrilite film in the Prelinger Archives hosted at Archive.org