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Norms Restaurants

Norms Restaurants (stylized as NORMS) is a regional chain of diner-style restaurants in Southern California. Founded in 1949 by used-car salesman Norm Roybark, some restaurants are open 24 hours a day, 7 days a week. As of May 2024, the company operates 23 locations in Greater Los Angeles,[1] with plans to expand into Las Vegas, Nevada.[2]

Norms Restaurants
The horizontal version of the logo
Norms location at 470 N. La Cienega Blvd
IndustryRestaurant
Founded1949; 75 years ago (1949) in Los Angeles, California, United States
FounderNorm Roybark
Headquarters
Number of locations
23
Area served
Southern California
OwnerNorms Restaurants, LLC
Websitenorms.com

History edit

 
Norms in West Los Angeles in 2008 (since demolished)

The first Norms opened on Sunset Boulevard near Vine Street in 1949. The oldest surviving Norms, declared Los Angeles Historic-Cultural Monument number 1090 in 2015,[3] opened on La Cienega Boulevard in 1957, featuring a distinctive angular and brightly colored style that came to be known as Googie architecture.[4] Key characteristics include angular walls, large glass windows, jutting roof, and a neon marquee.[4] Many Norms restaurants, including the 1957 La Cienega Boulevard location, were designed by the architectural firm of Armét & Davis to look like automobile showrooms.[5] Their appearance has made them the subject of exhibitions curated by the Getty Center.[6][7]

In December 2014, the Roybark family sold the family-owned Bellflower-based chain, but not the land each of the restaurants had sat on, to an investment firm, CapitalSpring, for an undisclosed amount.[8] "We cut across everything," Mike Colonna, the new president of Norms said in 2019. "We have the blue collar workers, white collar workers with ties getting a quick lunch, ethnic diversity at every table. We get late-night millennials, and our base of baby boomers. We're kind of retro cool and we think the Googie architecture is a big part of the brand." When the real estate under the La Cienega store was sold, Colonna reassured customers that the business would stay. "Norms has committed to the location long term," Colonna told Los Angeles magazine. "We have an agreement with the landlord and plan to be in business for quite some time."[9]

The Norms restaurant on Pico in West Los Angeles was forced to close on Christmas Eve 2016 because the new landlords refused to renew the lease and had other unspecified plans for the real estate. County assessor records showed that the Roybark family had sold the land in April 2015 for $8.25 million.[10][11]

In 2023, the company announced that it plans to open its first location outside of California, in Las Vegas, in mid-2024.[2]

In popular culture edit

  • Referred to in the intro to Tom Waits' "Eggs and Sausage" off of Nighthawks at the Diner
  • The location of a popular hangout of the characters of the TNT show Men of a Certain Age
  • Depicted in the 1964 painting "Norms La Cienega on Fire" by Edward Ruscha[12]
  • Mentioned briefly in the third episode of the first season of American Horror Story
  • In his autobiography, Graham Nash mentions he, Stephen Stills, and David Crosby would have breakfast at the Norm's on Sunset during the recording of CSN's debut album.
  • In the 2015 film Woman in Gold starring Helen Mirren, the interior and exterior of a since-demolished Norms Restaurant on West Pico Boulevard in West Los Angeles was used.[13]
  • In the film 10 to Midnight, Detective Leo Kessler (Charles Bronson) races past the location at 11001 West Pico Boulevard to save his daughter. Only the exterior is shown and even then only briefly.
  • Recurring location in Amazon's Bosch
  • On-site location for Carl Reiner/Mel Brooks episode of Comedians in Cars Getting Coffee
  • Featured in Jerry Seinfeld's Comedians in Cars Getting Coffee episode with Mel Brooks and Carl Reiner "I want sandwiches, I want chicken"[14]

References edit

  1. ^ "Norms Locations". Norms. March 10, 2021. Retrieved December 1, 2023.
  2. ^ a b Wright, Jarah (September 21, 2023). "Norms Getting Ready to Open First Location in Las Vegas". KTNV. Retrieved April 19, 2024.
  3. ^ . City of Los Angeles Department of City Planning. February 24, 2016. Archived from the original on March 3, 2016.
  4. ^ a b Friedlander, Whitney (May 18, 2008). "Go on a SoCal Hunt for Googie Architecture". The Baltimore Sun.
  5. ^ Lacher, Irene (August 3, 2003). "Neon Rhapsody". Los Angeles Times. Retrieved June 15, 2023.
  6. ^ Hawthorne, Christopher (April 18, 2013). "Review: L.A.'s Satisfying Sprawl". Los Angeles Times.
  7. ^ Reyes, Emily Alpert (January 15, 2015). "L.A. to Consider Preservation of Googie-Style Norms on La Cienega". Los Angeles Times. Retrieved January 4, 2023.
  8. ^ Nichols, Chris (January 8, 2015). "Norms Restaurant Chain Has Sold". Los Angeles.
  9. ^ Nichols, Chris (October 17, 2019). "Review: After 70 Years, the Norms Chain of Iconic Googie Diners Looks to the Future". Los Angeles.
  10. ^ Nichols, Chris (December 13, 2016). "The Classic Norms on Pico Is Closing on Christmas Eve: The Westwood coffee shop goes dark after 47 years". Los Angeles.
  11. ^ Chandler, Jenna (December 9, 2016). "Googie-style Norms on Pico Boulevard will close for good on Christmas Eve: It's looking like the site will be redeveloped". Curbed LA.
  12. ^ Painter, Alysia Gray (January 14, 2015). . KNBC. Archived from the original on October 2, 2017.
  13. ^ "Our Brand Story". Norms Restaurants. March 27, 2019. Retrieved June 15, 2023.
  14. ^ "Comedians in Cars Getting Coffee". Netflix. Retrieved June 15, 2023.

External links edit

  • Official website  
  • "Victor Newlove on Norms and the Los Angeles Car Culture" on YouTube

norms, restaurants, stylized, norms, regional, chain, diner, style, restaurants, southern, california, founded, 1949, used, salesman, norm, roybark, some, restaurants, open, hours, days, week, 2024, update, company, operates, locations, greater, angeles, with,. Norms Restaurants stylized as NORMS is a regional chain of diner style restaurants in Southern California Founded in 1949 by used car salesman Norm Roybark some restaurants are open 24 hours a day 7 days a week As of May 2024 update the company operates 23 locations in Greater Los Angeles 1 with plans to expand into Las Vegas Nevada 2 Norms RestaurantsThe horizontal version of the logoNorms location at 470 N La Cienega BlvdIndustryRestaurantFounded1949 75 years ago 1949 in Los Angeles California United StatesFounderNorm RoybarkHeadquartersBellflower CaliforniaNumber of locations23Area servedSouthern CaliforniaOwnerNorms Restaurants LLCWebsitenorms wbr com Contents 1 History 2 In popular culture 3 References 4 External linksHistory edit nbsp Norms in West Los Angeles in 2008 since demolished The first Norms opened on Sunset Boulevard near Vine Street in 1949 The oldest surviving Norms declared Los Angeles Historic Cultural Monument number 1090 in 2015 3 opened on La Cienega Boulevard in 1957 featuring a distinctive angular and brightly colored style that came to be known as Googie architecture 4 Key characteristics include angular walls large glass windows jutting roof and a neon marquee 4 Many Norms restaurants including the 1957 La Cienega Boulevard location were designed by the architectural firm of Armet amp Davis to look like automobile showrooms 5 Their appearance has made them the subject of exhibitions curated by the Getty Center 6 7 In December 2014 the Roybark family sold the family owned Bellflower based chain but not the land each of the restaurants had sat on to an investment firm CapitalSpring for an undisclosed amount 8 We cut across everything Mike Colonna the new president of Norms said in 2019 We have the blue collar workers white collar workers with ties getting a quick lunch ethnic diversity at every table We get late night millennials and our base of baby boomers We re kind of retro cool and we think the Googie architecture is a big part of the brand When the real estate under the La Cienega store was sold Colonna reassured customers that the business would stay Norms has committed to the location long term Colonna told Los Angeles magazine We have an agreement with the landlord and plan to be in business for quite some time 9 The Norms restaurant on Pico in West Los Angeles was forced to close on Christmas Eve 2016 because the new landlords refused to renew the lease and had other unspecified plans for the real estate County assessor records showed that the Roybark family had sold the land in April 2015 for 8 25 million 10 11 In 2023 the company announced that it plans to open its first location outside of California in Las Vegas in mid 2024 2 In popular culture editThis section has multiple issues Please help improve it or discuss these issues on the talk page Learn how and when to remove these template messages This section may contain irrelevant references to popular culture Please remove the content or add citations to reliable and independent sources November 2022 This section needs additional citations for verification Please help improve this article by adding citations to reliable sources in this section Unsourced material may be challenged and removed April 2023 Learn how and when to remove this message Learn how and when to remove this message Referred to in the intro to Tom Waits Eggs and Sausage off of Nighthawks at the Diner The location of a popular hangout of the characters of the TNT show Men of a Certain Age Depicted in the 1964 painting Norms La Cienega on Fire by Edward Ruscha 12 Mentioned briefly in the third episode of the first season of American Horror Story In his autobiography Graham Nash mentions he Stephen Stills and David Crosby would have breakfast at the Norm s on Sunset during the recording of CSN s debut album In the 2015 film Woman in Gold starring Helen Mirren the interior and exterior of a since demolished Norms Restaurant on West Pico Boulevard in West Los Angeles was used 13 In the film 10 to Midnight Detective Leo Kessler Charles Bronson races past the location at 11001 West Pico Boulevard to save his daughter Only the exterior is shown and even then only briefly Recurring location in Amazon s Bosch On site location for Carl Reiner Mel Brooks episode of Comedians in Cars Getting Coffee Featured in Jerry Seinfeld s Comedians in Cars Getting Coffee episode with Mel Brooks and Carl Reiner I want sandwiches I want chicken 14 References edit Norms Locations Norms March 10 2021 Retrieved December 1 2023 a b Wright Jarah September 21 2023 Norms Getting Ready to Open First Location in Las Vegas KTNV Retrieved April 19 2024 Historic Cultural Monument HCM Report City Declared Monuments City of Los Angeles Department of City Planning February 24 2016 Archived from the original on March 3 2016 a b Friedlander Whitney May 18 2008 Go on a SoCal Hunt for Googie Architecture The Baltimore Sun Lacher Irene August 3 2003 Neon Rhapsody Los Angeles Times Retrieved June 15 2023 Hawthorne Christopher April 18 2013 Review L A s Satisfying Sprawl Los Angeles Times Reyes Emily Alpert January 15 2015 L A to Consider Preservation of Googie Style Norms on La Cienega Los Angeles Times Retrieved January 4 2023 Nichols Chris January 8 2015 Norms Restaurant Chain Has Sold Los Angeles Nichols Chris October 17 2019 Review After 70 Years the Norms Chain of Iconic Googie Diners Looks to the Future Los Angeles Nichols Chris December 13 2016 The Classic Norms on Pico Is Closing on Christmas Eve The Westwood coffee shop goes dark after 47 years Los Angeles Chandler Jenna December 9 2016 Googie style Norms on Pico Boulevard will close for good on Christmas Eve It s looking like the site will be redeveloped Curbed LA Painter Alysia Gray January 14 2015 Norms La Cienega Demolition Permit Ordered The Googie Diner Is Up for a Local Landmark Nomination KNBC Archived from the original on October 2 2017 Our Brand Story Norms Restaurants March 27 2019 Retrieved June 15 2023 Comedians in Cars Getting Coffee Netflix Retrieved June 15 2023 External links editOfficial website nbsp Victor Newlove on Norms and the Los Angeles Car Culture on YouTube Retrieved from https en wikipedia org w index php title Norms Restaurants amp oldid 1221837137, wikipedia, wiki, book, books, library,

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