This article needs to be updated. The reason given is: the business was sold to Ferrero in 2018 and most brands handed to U.S. subsidiary Ferrara. Please help update this article to reflect recent events or newly available information.(February 2021)
Nestlé Candy Shop (formerly The Willy Wonka Candy Company) was a confectionery brand owned and licensed by the Swiss corporation Nestlé. In 2018, the branding and production rights were sold to the Ferrero Group, and as a result, the brand was discontinued.
The previous inception of the Wonka brand came from materials licensed from the British author Roald Dahl. His classic 1964 children's novel, Charlie and the Chocolate Factory, and its film adaptations are the sources of both the packaging and the marketing styles of the Wonka brand. Dahl had licensed the "Wonka" name to film director Mel Stuart. The film's producer, David L. Wolper, convinced the Quaker Oats Company to advance $3 million to finance the film in exchange for the right to use the Wonka name to sell candy bars.[1] Quaker, which had no previous experience in the film industry, bought the rights to the book and financed the picture to promote their new "Wonka Bar". The title of the film was changed to Willy Wonka & the Chocolate Factory for promotional purposes.[2][citation needed]
The brand was launched on 17 May 1971, one month before the release of the novel's first film adaptation on 30 June 1971. In 1975, Breaker Confections was acquired by Sunmark Corporation of Saint Louis, Missouri. In 1980, the Breaker Confections brand name was changed to ‘Willy Wonka Brands’ in an attempt to develop the ‘Wonka’ brand image before it was sold out in 1986 to Rowntree Mackintosh Confectionery of the UK, who, then sold it out in 1988 to Swiss company Nestlé, who in 1993 renamed it ‘Willy Wonka Candy Company’, and then in 2015 ‘Nestlé Candy Shop’.[3] In 1988, the Willy Wonka Candy Company brand, then owned by Sunmark Corporation, was acquired by Nestlé. The original ‘Wonka Bars’ never saw store shelves due to factory production problems before the film's release; however, subsequent Wonka product releases were highly successful, including the Everlasting Gobstopper in 1976 and Nerds in 1983.[citation needed]
From 1988 to 2017, Nestlé sold sweets and chocolate under the Wonka brand name in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic, and the Middle East.[citation needed] The cessation of the Wonka brand was due to the impending sale of branding rights to the Ferrero Group.[4]
To promote the upcoming film Wonka, Ferrara revived the Wonka brand name for promotional "Magic Hat Gummies".
Acquisition by FerreroEdit
On January 18, 2018, Ferrero announced that it would be purchasing the Nestlé US candy business and all of its US products, office locations, and manufacturing plants. The deal gave Nestlé a value of approximately $2.8 billion.[5]
^"At 40, Wonka Candy Is Greatest Reverse Product Placement Ever". Brand Channel. Retrieved 28 March 2014.
^"The real reason Charlie became Willy Wonka". CBC. 12 July 2023.
^J.M. Kenny (Writer, director, Producer) (2001). Pure Imagination: The Story of 'Willy Wonka and the Chocolate Factory' (DVD). USA: Warner Home Video. Retrieved 2 December 2006.
^"Does Nestlé still make Wonka candies?". Nestlé Global. Retrieved 5 March 2023.
^Yu, Douglas (12 April 2018). "Ferrero completes acquisition of Nestlé US candy business, swallowing more than 20 brands". from the original on 29 May 2022.
^Best, Dean (16 February 2015). "Nestle eyes liquorice market with Sweetarts NPD". just-food. Retrieved 19 February 2015.
External linksEdit
Wikimedia Commons has media related to Willy Wonka brand.
nestlé, candy, shop, this, article, about, real, life, brand, fictional, brand, formerly, named, after, charlie, chocolate, factory, franchise, this, article, needs, updated, reason, given, business, sold, ferrero, 2018, most, brands, handed, subsidiary, ferra. This article is about the real life brand For the fictional brand it was formerly named after see Charlie and the Chocolate Factory franchise This article needs to be updated The reason given is the business was sold to Ferrero in 2018 and most brands handed to U S subsidiary Ferrara Please help update this article to reflect recent events or newly available information February 2021 Nestle Candy Shop formerly The Willy Wonka Candy Company was a confectionery brand owned and licensed by the Swiss corporation Nestle In 2018 the branding and production rights were sold to the Ferrero Group and as a result the brand was discontinued Nestle Candy ShopOwnerNestle S A CountryUnited StatesUnited KingdomIntroduced1971 52 years ago 1971 Discontinued2018MarketsInternationalPrevious ownersSunmark Contents 1 History 1 1 Origins 2 Acquisition by Ferrero 3 Products at time of discontinuation 4 Previous products 5 References 6 External linksHistory EditOrigins Edit The previous inception of the Wonka brand came from materials licensed from the British author Roald Dahl His classic 1964 children s novel Charlie and the Chocolate Factory and its film adaptations are the sources of both the packaging and the marketing styles of the Wonka brand Dahl had licensed the Wonka name to film director Mel Stuart The film s producer David L Wolper convinced the Quaker Oats Company to advance 3 million to finance the film in exchange for the right to use the Wonka name to sell candy bars 1 Quaker which had no previous experience in the film industry bought the rights to the book and financed the picture to promote their new Wonka Bar The title of the film was changed to Willy Wonka amp the Chocolate Factory for promotional purposes 2 citation needed The brand was launched on 17 May 1971 one month before the release of the novel s first film adaptation on 30 June 1971 In 1975 Breaker Confections was acquired by Sunmark Corporation of Saint Louis Missouri In 1980 the Breaker Confections brand name was changed to Willy Wonka Brands in an attempt to develop the Wonka brand image before it was sold out in 1986 to Rowntree Mackintosh Confectionery of the UK who then sold it out in 1988 to Swiss company Nestle who in 1993 renamed it Willy Wonka Candy Company and then in 2015 Nestle Candy Shop 3 In 1988 the Willy Wonka Candy Company brand then owned by Sunmark Corporation was acquired by Nestle The original Wonka Bars never saw store shelves due to factory production problems before the film s release however subsequent Wonka product releases were highly successful including the Everlasting Gobstopper in 1976 and Nerds in 1983 citation needed From 1988 to 2017 Nestle sold sweets and chocolate under the Wonka brand name in the United States Canada the United Kingdom Ireland Australia New Zealand Japan South Africa Mexico Colombia Brazil Argentina Costa Rica Panama Dominican Republic and the Middle East citation needed The cessation of the Wonka brand was due to the impending sale of branding rights to the Ferrero Group 4 To promote the upcoming film Wonka Ferrara revived the Wonka brand name for promotional Magic Hat Gummies Acquisition by Ferrero EditOn January 18 2018 Ferrero announced that it would be purchasing the Nestle US candy business and all of its US products office locations and manufacturing plants The deal gave Nestle a value of approximately 2 8 billion 5 Products at time of discontinuation EditBottle Caps Everlasting Gobstopper Fun Dip Laffy Taffy Nerds Pixy Stix Runts Spree SweeTarts SweeTarts Chewy Sours SweeTarts Soft amp Chewy Ropes 6 Wonka Ice Cream Peel A Pops and Push Ups Mixups Randoms Rowntree s Randoms in the UK made and sold in the US under the Wonka brand Previous products EditChewy Runts DinaSour Eggs Dweebs Everlasting Hot Gobstoppers Sour Gobstoppers Longlasting Gobstoppers Fizzy Jerkz FruiTart Chews Fruit Marvels Gummy Nerds Oompas Punky s Rinky Dinks Scrumdidilyumptious Shock Tarts Sour Gum Balls Super Skrunch Tangy Bloops Tangy Bumps Tangy Bunnys Tart n Tinys Tinglerz Volcano Rocks Wacky Wafers Wegg UK only Willy Wonka s Guppies Willy Wonka s Squids Willy Wonka s Watermelon Wonkalate UK only Wonka Bar Wonka Biscuits UK only Wonka Daredevils Wonka Donutz XploderReferences Edit At 40 Wonka Candy Is Greatest Reverse Product Placement Ever Brand Channel Retrieved 28 March 2014 The real reason Charlie became Willy Wonka CBC 12 July 2023 J M Kenny Writer director Producer 2001 Pure Imagination The Story of Willy Wonka and the Chocolate Factory DVD USA Warner Home Video Retrieved 2 December 2006 Does Nestle still make Wonka candies Nestle Global Retrieved 5 March 2023 Yu Douglas 12 April 2018 Ferrero completes acquisition of Nestle US candy business swallowing more than 20 brands Archived from the original on 29 May 2022 Best Dean 16 February 2015 Nestle eyes liquorice market with Sweetarts NPD just food Retrieved 19 February 2015 External links Edit nbsp Wikimedia Commons has media related to Willy Wonka brand Nestle Candy Shop on Facebook nbsp Retrieved from https en wikipedia org w index php title Nestle Candy Shop amp oldid 1180135001, wikipedia, wiki, book, books, library,
